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ContactEMAIL AVAILABLELINKEDIN LINK AVAILABLEbacallao (LinkedIn)proofofadvertising-blog.tumblr.com(Portfolio)Top SkillsCommunicationE-CommerceMarketing StrategyLanguagesSpanish (Native or Bilingual)Honors-Awards2 Silver Davey AwardsNSYC (Not So Young Creatives)Gold, Silver, Best in Show AddysBest of Show Cross PlatformCampaignBest of LocalJacob BacallaoTrafficker of Creativity Imagination Enthusiast  Award-Winning Writer  Friend to DogsUnited StatesSummaryI'm a copywriter, storyteller, identity maker, expereince generator and creative leader with extensive experience across the General Market, LATAM, and US Hispanic markets.I excel at brand storytelling and have a sharp eye for strategy, social trends, content creation, and innovative media. My fascination with human behavior (and misbehavior) drives me to create powerful marketing experiences and tell dynamic stories. With a diverse background alongside in-house creative teams, external agencies, and as a creative consultant, I can expertly steer creative visions and teams to turn insights into exciting brand opportunities. As a Marketing Manager, I leverage my skills to develop and implement effective marketing strategies that enhance brand awareness and drive engagement. I have a proven track record of managing cross- functional teams and executing successful campaigns that align with business objectives. I try to regularly attend industry conferences to stay on top of trends and continuously hone my skills. But enough fluff, let's go make some great work together. Love,JacobExperienceThe Aviation AgencyCreative Director CopyJanuary 2020 - Present (4 years 6 months)Overseeing the development and execution of compelling communication strategies across various marketing channels. Leading other copywriters, providing guidance, inspiration, and constructive feedback to ensure the delivery of high-quality, on-brand content, collaborating closely with other Page 1 of 5creatives, designers, and marketing professionals, conceptualizing and implementing innovative campaigns that resonate with target audiences, and driving desired outcomes. From crafting engaging campaigns to refining messaging for diverse platforms, I leverage my strategic thinking and storytelling skills to elevate brand messaging, enhance overall brand perception, and drive engagement. Additionally, I stay abreast of industry trends and consumer insights to continuously refine and optimize copywriting approaches for maximum impact and effectiveness.TheSpaceViking.comWriter. Creative DirectorJanuary 2018 - Present (6 years 6 months)Maven CreativeSr. CreativeJuly 2020 - January 2024 (3 years 7 months)Orlando, Florida, United StatesBrand Positioning, Storytelling, Branding, Conceptual Thinking, Strategy. Creative and strategic brand creation, and creative writing to solve complex business problems for clients in fields such as Biotech, Startups, FinTech, Crypto, AI, Mining, Space, and various other tech-forward industries. BPDSr. Brand Creative / CopySeptember 2014 - February 2018 (3 years 6 months)NationalGuided creative teams to solutions that achieved marketing goals set by each hospital service line. Led all copy aspects on the full branding/communication efforts for HCA Healthcares Marketing. Including TV commercials, online advertising, rich media and video, websites, E-mail, direct mail, radio commercials, bus advertising, print ads, billboards, animated programming and much more.Miami Ad SchoolInstructor Copy & Interactive Concepting2007 - 2016 (9 years)Miami FloridaCreated a course to teach effective copywriting strategies. Instructing future advertising professionals with the tools they need to succeed in the industry. Page 2 of 5Kreative KontentCreative Director /CopyNovember 2010 - January 2015 (4 years 3 months)Miami/Fort Lauderdale AreaLed the vision, tone, voice for the Fresh From Florida brand for the Florida Department of Agriculture. The campaigns created traction and recognition for a relatively unknown brand resulting in positive ROI and major brand awareness in key markets.DDBAssociate Creative DirectorAugust 2011 - December 2014 (3 years 5 months)Miami/Fort Lauderdale AreaLed conceptual copy development efforts for global brands such as Clorox, McDonald's, Tobacco Free Florida, Visit Florida, Quaker Oats, Cricket Wireless. Created tv commercials, radio commercials and served as the agency lead on directing talent in the recording studio. SapientNitroACD Copy2014 - 2014 (less than a year)Miami/Fort Lauderdale AreaI was hired during a merger so the timing for budgets wasn't in my favor, but it was a lovely time.CreativeOndemanDACD Copy2009 - 2011 (2 years)I was responsible for leading the Volkswagen USA creative team for the US Hispanic market. We launched various car lines as well as maintained the brand's voice across all media platforms including digital, social, print, radio, TV, out of home, point of purchase and guerrilla marketing efforts. Freelance Consulting & BrandingProfessional Freelancer2008 - 2011 (3 years)My very comfortable couch.From basic copywriting to intensive branding and business building I have managed to enjoy a very fun freelancing experience. Many unicorn were saved Page 3 of 5from badvertising and new amazing radio and television commercials were sent to float into the airwaves of space.kabookabooACD Copy2007 - 2009 (2 years)My work with kabookaboo was great exposure to the emerging digital market. I was working with a team to bridge the gap between the digital and traditional advertising realm.Turbulence AdvertisingSr.Copywriter2002 - 2007 (5 years)Led copy efforts and conceptual development of rebranding efforts for many local iconic brands such as the Miami City Ballet, The SunPost, The collection, Ocean Drive Magazine, Amsterdam Vodka among others. Plenty of pitching work and revitalizing brands to create new market share. BluBaux DesignCreative Copy & Photography2000 - 2002 (2 years)Miami Lakes FlThis was a training ground for what would become a career. Utilizing my visual background I was able to explore ads from behind the lens. EducationCannes Lions SchoolMasters of Creativity  (2017)Brown UniversityCreative Nonfiction  (2009)Regent's University LondonBachelor of Fine Arts (BFA), Photography & Film  (2002) Parsons School of Design - The New SchoolPhotography  (2000)University of FloridaPage 4 of 5Journalism, Psychology, Fine Art  (1998 - 1999)Page 5 of 5