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Candidate's Name , MBANew Haven, CT EMAIL AVAILABLE PHONE NUMBER AVAILABLE Portfolio LinkProfileHey there! I'm a Digital Marketer with 3+ years of work experience. I'm an MBA Graduate with strong knowledge and experience in E-commerce, Digital Marketing, Social Media and Sales. SkillsHard SkillsCanva, Adobe Creative Suite, Video Editing, Social Media Marketing and Optimization, Ecommerce Management, Campaign Management, MS Word, MS PowerPoint, Content Management Systems (CMS), Customer Relationship Management (CRM), Salesforce, Hubspot, Hootsuite, Figma, Wix, WordPress, Shopify, MailChimp Business development, Product Management, Sales.Technical SkillsGoogle Analytics, Google Ads, Search Engine Optimization (SEO), MS Excel, A/B Testing, HTML, R Studio, Tableau. Soft SkillsCopywriting, Creative thinking, Analytical thinking, Team management, Persuasion, Emotional Intelligence, Adaptability, Attention to detail, Decision making, and Problem solving. Professional ExperienceEcommerce Business Owner, Lifestyle Brand (via Shopify)Spearheaded all aspects of the business. Accomplished 15% month-over-month growth revenue with all marketing efforts combined.Marketed website through Google Ads, worked on SEO and ranked in the top 5 in search results.05/2021  12/2022RemoteSet up a fully functional Ecommerce website from scratch, worked on graphic designs, and produced high-quality videos and images.Negotiating with manufacturers and distributors to acquire the best deal for my products (T-shirts, Hoodies, Phone cases, stickers, etc.) by reducing cost price by 25%.Optimized Social Media and Website effectively. Led and managed paid social media campaigns on Twitter, YouTube, Facebook, Instagram, and TikTok, targeted towards domestic and international customers.Led email marketing and engaged with previous and future customers. Maintained a great customer relationship with CRM software.Led campaigns with macro social media creators to promote my brand. Social Media Assistant, University of New Haven[On-Campus Employment]Developing strategies for capturing the target audience i.e., domestic and international students on Social Media. At the end of 1 year, I achieved 10x increase in applications. 01/2023  05/2024West Haven, CTLooking over Social media analytics and reporting. Tracking social media engagement to identify high-performing ideas and campaigns.Led paid domestic and international ad campaigns on LinkedIn, Facebook, and Instagram resulting in over a 300% increase in applications.Led promotional content with international macro social media creators resulting in over a 300% increase again in applications.Optimizing Social Media and Website effectively. Editing and publishing written, graphic, and video content for on LinkedIn, Instagram, YouTube, TikTok, Facebook, and for website.Creating posts featuring industry news, tips, current students, alumni, and faculty. Graduate Strategy Business Consultant (Capstone), Webster BankSpearheaded in-depth external and internal analysis of the company and then provided an ESG recommendation as per their requirement with a team of 3.Won 2nd Prize in the final presentation at the headquarters out of 10 other MBA teams.08/2023  12/2023Orange, CTAssisted in ESG Market Analysis, Pro Forma Analysis, Budgeting, and Forecasting.Also assisted in ValueChainAnalysis, VRIO, SWOT, Strategy Canvas, and Benchmarking.Led my team in creating a Marketing Strategy, which also included a step-by-step product marketing timeline (product lifecycle).Made a detailed report of our entire analysis and recommendation. Summer Marketing, Altitude MarketingWorked with client T-Mobile during my tenure.Assisted the marketing department with administrative duties. 05/2023  08/2023Hamden, CTLed market research across various target markets for different clients.Crafted and pitched marketing recommendations to clients.Led in-person promotions in different venues across Connecticut. Spring Marketing, NEXA - Maruti SuzukiMarketed showroom through Google Ads, and SEO to rank higher in search results.Optimized Social Media and Website effectively. Creating and publishing flyers, news, and engaging content on all their social media.02/2021  05/2021RemoteLed and managed paid social media campaigns on Twitter, YouTube, Facebook, Instagram, and TikTok.Displaying new arrival cars in the showroom and pitching them to customers.Maintaining sales data of all the cars being sold in their CRM software. EducationMBA in Marketing & Digital Marketing (STEM), University of New Haven Bachelors in Business Management/Administration, Garden City University Personal ProjectsMeme Page (instagram.com/bermesofficial)My meme page was based on a niche community (now huge), on and around the YouTuber community. Created my own high-quality text and video-based memes. Grew it from 0 to 18K followers (reduced now due to inactivity). Instagram Page (instagram.com/reminding.you.to.drink.water) My personal Instagram page, about reminding people to drink water. Came up with the most creative ways to remind people to drink water! Grew it from 0 to 5k followers (reduced now due to inactivity). CertificationsCertifications list (link)