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Click here or scroll down to respond to this candidateCandidate's Name
Experienced Business Executive armed with hands-on knowledge and highly successful experience in brand development, marketing management, business development, communication management, logistic management, and facilitating process improvement initiatives. Results- driven professional with verifiable success in blending well-developed leadership skills with an excellent extensive marketing background to translate organizational goals and objectives into actionable and measurable marketing programs. Known and respected for hands-on ability to mentor and inspire team members to deliver award-winning (and award-worthy) business development strategies that inspire and generate measurable profit returns.Project Management Brand Development Business Development & AdministrationWorkflow Optimization Campaign Management Cross-functional Team ManagementBrand recognition Process Improvement Team Building and DevelopmentMarketing and Sales Public Relations Strategic PlanningCorporate Communication Market Research Performance Improvement Marketing/Operations Business Consultant Jan. 2019- Present Pura Vida Consulting- Freelance Develop and implement business operations procedures, including business plans, SWOT analysis, reporting, SOPs, training manuals, etc. Marketing management and implementation, including marketing plans, budgets, calendars, social media, website development, traditional marketing, print, and POP personalized to each customers needs. Graphic design, logo creation Project Management Market research: implementation of surveys and focus groups to research clients markets and competition. Create and establish analytics, KPIs, and ROI, to provide complete conclusions and reporting to clientsKey Achievement To assist businesses with their monthly and project-based needs in marketing, administration, software implementation, customer retention, product development, and project management on a consulting or as-needed basis.Marketing Operations Manager Sep. 2014-June 2019SBR Management Develop and implement the operations standards and SOPs for the company Participate in the development of marketing program strategies, objectives, digital, email marketing, and tactics Project management: implementation of new CRM system for the company, provided training to the staff on how to use the CRM and manage all aspects of the CRM Manage external marketing vendors and budget to accomplish goals Responsible for implementing and supervising all customer application processes through the internal underwriting and lender approval guidelines. Key Achievement Worked with the VP of Sales and marketing team to develop and implement marketing/business development strategies that improved brand value and overall service delivery Marketing Operations Management Business Development Organization Development Positioned to deliver quality service, innovative operational efficiency, and enhance brand value CONTACTCORE COMPETENCIES 18+ years of businessoperations and administrationfor Arizona and Costa Ricacompanies. Extensive experience inimproving operational systems,processes, and policies,including: Practical business approach tomodify and enhance workflowprocesses. Long-term planning, includingan initiative geared towardoperational excellence. Development of marketing andoperations programs andsystems to organize thecompanys needs. Multilingual, fluent in Englishand Spanish, with intermediateknowledge of Portuguese. Review and implement allmarketing elements forcollateral marketing and POSmarketing materials Implement the marketingprograms Use project managementsoftware to work on projectsand teams. Experienced inTrello, AirTable, Asana,Basecamp, Monday, andHoneyBook Manage marketing budgets forcustomer acquisition andretention. Oversee and provide excellentcustomer service to achieveclient retention. Develop, implement andmeasure rich, engagingmarketing plans and campaignsto bring the differentiated valuepropositions Implement customer retentionsystem CRM and monitor thelifecycle and pipeline for allleads. ROI of sales and marketingstrategies. Experience working withsalespeople, providing dailyreporting, assistance, andcoaching.EMAIL AVAILABLEPHONE NUMBER AVAILABLEPHONE NUMBER AVAILABLEPROFILE STATEMENTSKILLS AND EXPERTISEPROFESSIONAL EXPERIENCEBusiness Operations Manager Jul. 2013 Sep. 2014Tierra Madre Landscape Services Planned, prioritized, and organized work effectively; worked effectively under pressure and time deadlines Actively reviewed key performance measurements and ensured process improvement strategies are identified and incorporated Oversaw and provided excellent customer service. Customer follow-up, and retention. Assisted in the day-to-day operations of the company including employee management, tracking, and monitoring of performance, as well as company financial Key Achievement Improved the operational systems, processes, and policies in support of the organizations mission -- specifically, support better management reporting, information flow, management, business processes, and organizational planningBusiness Operations Manager Apr. 2013 Jul. 2013Foresight Intelligence Maintained the condition of the office and delivered multiple projects simultaneously Conducted research, and assembled and analyzed data to prepare reports, documents, and projects. Designed and maintained databases Assist the Marketing Director in multiple marketing projects, such as website development, social media, print materials, etc. Coordinated administrative and clerical functions in the office, prioritizing and maintaining an effective workflowKey Achievement Developed and implemented processes that improved efficiency Executive Assistant for the CEO and Marketing Director Oct. 2012 Feb. 2013 Conducted research, assembled, and analyzed data to prepare reports and documents Managed vendor materials submissions Coordinated and executed project-based work. Managed and coordinated the shipping logistics of marketing materials Kept promotional materials ready by coordinating requirements with the graphics department; inventorying stock; placing orders; verifying receipt Marketing Operations Manager Apr. 2006 Oct. 2008 GMAC Sonoran Properties Handled administrative and management responsibilities, customer relations, and documents for Real Estate transactions Prepared sales, and marketing strategies, (including social media and event planning), programs, competitive bids, major proposals, and presentations Maintained communications with clients to ensure quality services and customer satisfaction Coordinated, designed, and created marketing materials and sales collateral for agents and listingsOperations General Director Apr. 2000 Mar. 2008Adheco, San Jos, Costa Rica Responsible for the supervision of office functions, and working in a team environment to achieve company goals and projects Managed and supervised the efficiency of the different departments in the company including marketing Created, updated, and maintained marketing materials and plans for dealers to minimize risk and maximize performance Implemented quality control processes for marketing materials and client selections EDUCATIONAL QUALIFICATIONSM.B.A., Marketing / May 2008Western International University,Phoenix, AZ, GPA: 3.8.B.A., Advertising / May 2003Universidad Latina de Costa Rica, SanJos, Costa Rica. GPA: 3.7PROFESSIONAL AFFILIATIONAmerican Marketing Association:Active member |
