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Click here or scroll down to respond to this candidateCandidate's Name
Profile SummaryDuring my extensive career in Marketing, I have been privileged to evolve in the role. I have worked on strategies for the different product categories, determined product positioning, and collaborated with commercial teams to assure negotiated sales expectations are in line with forecasts. Align with each region in Latin America to create launch events that maintain the Brand top of mind. My role evolved from being a Trade Marketing specialist to being a Life of Product expert. Each launch was measured with past successes while keeping in mind ROI or Brand Image. Competition monitoring also became a part of the role to be aligned with the products and actions in the same category in the region.Staff Management (20+)Brand DevelopmentE-commerce contentCompetition monitoringEvent PlanningProject ExecutionStrategic MarketingE-commerce planningSales SupportEducationSt. Thomas University, Miami, FLBachelor of Arts in Communications, 2000Cornell University, OnlineCertificate in Marketing Strategy, 2016ExperienceA-LIST EVENTS - Miami, FL Feb 2024 - PresentEvents ManagerPlan and organize collateral for promotional, social and corporate events, including seminars, conferences, exhibitions, parties and corporate incentive trips. Oversee the process, from the initial planning stages through the execution of the event and post-event analysis. Work to ensure the event's success and may also find solutions to problems as they arise during the event.oReceived recognition from senior management for contributions to customer experience improvement and successful organizational processes.BULGARI CORPORATION OF AMERICA - Miami, FL May 2011 - Oct 2023Senior Marketing Specialist Local Market and Travel RetailOrchestrated and synchronized international and regional product launches and brand campaigns in the Latin American and Caribbean markets through our distributor network; developed and distributed detailed synopses to local and international teams for strategic alignment and informed decision making.Applied a global marketing strategy with distributors to maximize budget usage and receive a healthy ROI while monitoring the current competitive landscape and growth prospects.Managed key e-commerce websites, updated content, and implemented new strategies to keep the brand top of mind.Planned and executed quarterly meetings for the sales force in different locations (pre-pandemic) and virtual meetings (post-pandemic), working closely with vendors, suppliers, customers, and teams.Directed and supervised space customizations and CapEx budget, fostering close collaboration with Rome's interior design team and local suppliers; adeptly scouted new locations and negotiated strategic placements for brand image and revenue potential.oIn 2017, created an app available in App Store and Google Play for our sales force; aligned merchandising guidelines and provided the latest product information. The app evolved into an e-learning platform and feedback gathering tool, giving the team direct information from the sales team on POS.FONTAINEBLEAU MIAMI BEACH HOTEL - Miami Beach, FL Apr 2010 - Oct 2010Marketing CoordinatorSpearheaded cross-functional initiative with media agency to obtain and launch integrated marketing campaigns, leveraging customer segmentation to drive growth in lead generation and a lift in customer retention.Accomplished marketing plans to achieve monthly, quarterly, and yearly local revenue goals, including the different departments of the hotel.Prepared and presented strategy updates for shareholder meetings and market visits.Negotiated and executed interchange contracts ranging from $5,000 $10,000K, with a focus on company profitability and client results.Led the strategic planning and execution of collateral material projects to support departmental objectives, overseeing budget allocation and vendor relationships to drive operational efficiencies and elevate guest satisfaction.oImplemented a centralized inventory system, resulting in a reduction in excess stock and waste.THE ESTEE LAUDER COMPANIES - Miami, FL Oct 2007 - May 2009Marketing CoordinatorActed as a liaison between the New York Travel Retail office and the Miami office, keeping New York informed of the progress achieved by the launch of a new product and the implementation of the campaign throughout the region.Collaborated with the commercial team for product launches within the brand guidelines. Executed an annual event to introduce new lines to the internal team and TR customers in the LATAM region.Directed evaluations of new product sales projections in designated regions, encompassing sampling, collateral material deployment, and Gift-with-Purchase (GWP) initiatives.Bid collateral projects to suppliers and coordinated the timely delivery to the planned point of sale, all while maintaining brand and quality guidelines.Supported the full scope of marketing and advertising campaigns to include side projects/events and internal budget management.SkillsMS Office Applications, Power BI, SAP, Bi-lingual (English/Spanish) |
