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Click here or scroll down to respond to this candidateCandidate's Name
New York, NY | PHONE NUMBER AVAILABLE | EMAIL AVAILABLE | LinkedIn | www.Candidate's Name .nyc
SKILLS
Understand AI Capabilities | Collaborative Planning | Quality Assurance | Design Leadership | Sustainability Initiatives | Vendor
Collaboration | Team Leadership and Development | Creative Strategy Development | Cross-functional Collaboration | Innovation
and Experimentation | Client Relations | Brand Strategy & Development | Cross-Functional Collaboration | Marketing Campaign
Management | Digital Marketing & Website Optimization | Project Management & SOP Improvement | Market Research & Product
Development | Developing Creative Strategies | Creative Campaigns | Multimedia Expertise | Brand Development | Maintaining
Brand Identity | Brand Storytelling | Collaboration & Communication | Digital Design | Brand Design | Visual Identity | Layout |
Typography | Color | Basic Web Design Principles | Adobe Creative Suite | Photoshop | Illustrator | InDesign | Figma | Keynote |
Google Slides | Google Docs | Team Management | Creative Problem Solving | Proactive Listening and Communication | Strategic
Vision | Multitasking | Highly Organized | Mentoring Designers
WORK EXPERIENCE
ARMRA NEW YORK, NY
SENIOR DIRECTOR OF CREATIVE MAY 2023 MARCH 2024
Develop and maintain the company s overall design strategy and vision, including brand identity, graphic elements and assets, product
design, and customer experience. Managed the Design Director in support of the visual identity of the brand. Worked hand and hand
to ensure the visual identity is properly communicated and executed across all marketing and packaging channels.
Creative leader for all brand campaigns, working closely with CEO and CMO, including but not limited to first ever TV campaign, in
addition to OOH, audio and experiential campaign creative vision.
Management, development and growth of a creative department consisting of graphic designers, A.I. artists, art directors, copywriters,
in-house video, external vendors, operations and production. Demonstrated leadership in maintaining workflow processes and building
a supportive, collaborative team culture across the creative team - specific emphasis on identifying career goals and celebrating
individual and team successes across the creative department.
Creative lead across marketing and e-commerce for brand identity and art direction. Vision behind elevation of the brand visual identity
utilizing traditional creative approaches and A.I. art, targeting consumer touchpoints across verticals. Created comprehensive GTM plan
based on innovation insights and customer needs, tracking performance metrics for use in future campaigns and product launches.
Utilization of consumer metrics to ideate creative content that drives revenue while pushing against traditional wellness brand tropes.
Revenue - 2023 +670% over 2022. Single day sales totals - $1.3M Black Friday 2023; $1.7M Cyber Monday 2023.
Creative lead on capitalization from top-of-funnel digital initiatives with 48-hour turnarounds - native, organic, brand website, email and
SMS campaigns, paid banner ads. CTOR up 26% WoW - 10.3% average revenue growth month over month from May 2023 - December
2023. Direct work with senior customer acquisition and retention teams on activation and upselling. Strong understanding of brand
growth plan and contributor to consumer insights driving record revenue - Q2-Q4 2023.
Leader of vendor cost reduction through in-house creative initiatives leading to 40% average vendor cost savings - May '23-December '23.
Primary brand vision collaborator with A.I. and C.G.I. artists to achieve campaign KPI milestones. Firm understanding of potential
A.I. creative output challenges and solutions while working with A.I. creative technology leaders. Ability to balance the value additive
elements of A.I. tech with the necessity of human creative input to ensure brand vision.
Worked closely with Comms team (partnerships, PR, organic social & community), and key cross-functional partners (marketing,
industrial design, retail, insights, and direct-to-consumer teams) to maintain a consistently high standard of creative output supporting
the business teams and brand identity.
Strong reputation for quickly understanding unique parameters of new tasks, defining problems and revealing creative solutions that
exceed expectations.
R/GA/VENTURES NEW YORK, NY
ASSOCIATE CREATIVE DIRECTOR (CONTRACTED) JUNE 2022 AUGUST 2022
Partnered directly with key stakeholders, including 6 founders, across unique verticals from emerging technologies like teledental, to
brick and mortar businesses looking to expand
Built and maintained strong relationships with venture partners and clients, understanding their challenges and objectives to provide
creative solutions that drive business results
Led the development of innovative creative strategies that align with the venture s goals, leveraging insights into market trends,
technology, and consumer behavior
Creative Visual Lead in charge of identifying areas for developing and implementing branding design from the strategy phase through
to in-the-world rebranding assets based on founder insights and interviews about their businesses
Responsible for developing customized branding solutions that support creative capital to drive growth
Led a team of designers, both junior and senior, to create cohesive and impactful designs for web, print and social, managing the
creative process from start to finish
Oversaw the design and execution of brands evolution, including websites, mobile apps, social media content, and interactive
experiences, ensuring they meet R/GA s high standards of creativity and innovation
WALDENCAST BRANDS LONDON, UK
ART DIRECTOR / BRAND DESIGNER APRIL 2020 JULY 2022
Lead Art Director & Brand Designer for the Waldencast Brands incubator, collaborating directly with the founders and key stakeholders
Creation and execution of multiple brand development from strategy phase through to new-to-the world products in a retail and D2C
environment, developing, maintaining and evolving each brand vision and deliverables
Directed all aspects of brand design, including logo, layout, typography, color, TOV and art direction
Successfully executed creative direction for all digital and print communications including but not limited to: GTM toolkits, templates for
packaging design and layout and ancillaries, website design/development, email marketing campaigns, social media content strategy/
creation, event collateral, evolving each brand vision and deliverables to ensure that the company s message is clear, concise, and
consistent across all channels
Tracked consumer engagement and data across media channels and adjust our approach in conjunction with product development,
marketing and operations/production to tell each brand s story honestly and beautifully to its intended audience, resulting in a 10.1%
CVR for Glaze, currently #1 on Amazon US and UK
Extensive experience managing junior team members, production designers and freelancers in realizing the vision for each brand
Briefed, scripted, directed pre-pitch to post-production, ensuring each concept was brought to life in a meaningful way, collaborating
with a variety of internal and external stakeholders, including founders, marketers, accounts teams, junior and senior designers
Maintained strong relationships with outside vendors including but not limited to: production manufactures, printers, producers, casting
agents, photographers, video directors and editors
Art direction ideation and execution for ecom product photography to new launch campaigns for social, web and print
Oversaw large-scale photo and video shoots in NY, London, Dubai and LA, working directly with photographers, photo assistants,
models, wardrobe, HMU and set stylists on set
Partnered with other team leads to develop and launch the branding and advertising GTM and campaign strategy
IT COSMETICS JERSEY CITY, NJ
ART DIRECTOR / SENIOR VISUAL DESIGNER / SENIOR PACKAGING DESIGNER OCTOBER 2018 MARCH 2020
Drove large-scale initiatives, such as the newly established holiday program that launched 2020
Proven expertise in creative leadership, innovative design solutions, and strategic brand development. Provided strategic creative
direction across IT Cosmetics branding, packaging, and visual design projects, ensuring cohesive brand messaging and aesthetics.
Guided a small team of copy, branding and social designers through the ideation and researching of multiple directions and executions
based on initial marketing directive
Created a 360 vision of execution across all platforms; including packaging, social, visual merchandising and digital campaigns
Worked within the scope of budgetary restraints and compliancy of printing limitations abroad, while working under tight deadlines to
ensure artwork release to vendors in a timely manner
Worked closely with marketing and product development teams to conceptualize and execute designs that effectively communicate the
brand s value proposition and appeal to the target audience
Crafted compelling visual narratives for product launches and marketing campaigns, leveraging a deep understanding of consumer
psychology and market trends
Collaborated with cross-functional teams to ensure projects are delivered on time, within budget, and exceed quality expectations
Managed and mentored a team of designers, fostering a creative and collaborative environment that encourages innovation and
professional growth. Continually researched and analyzed design trends, consumer preferences, and competitive landscape to inform
creative strategies and keep the brand at the forefront of the beauty industry
KIEHL S NEW YORK, NY
SENIOR PACKAGING DESIGNER OCTOBER 2015 OCTOBER 2018
Led the conceptualization, design, and execution of innovative packaging solutions for Kiehl s skincare products, ensuring alignment
with the brand s aesthetic and sustainability values
Oversaw the entire packaging design lifecycle, from initial concept through production, coordinating closely with cross-functional teams
including marketing, product development, and supply chain
Championed eco-friendly packaging initiatives, researching and implementing sustainable materials and processes that reduce
environmental impact without compromising design quality. Led the design of an award-winning packaging concept for Kiehl s Ultra
Facial Cream, recognized for its innovative use of recycled materials and user-friendly design
Spearheaded a project that reduced packaging waste by 30% across the entire product line through the implementation of biodegradable
materials and refillable containers, aligning with Kiehl s commitment to environmental responsibility
Ensured all packaging designs reflected Kiehl s heritage and brand identity, maintaining consistency across product lines while
introducing creative elements to engage consumers
Collaborated with suppliers and vendors to ensure high-quality production outcomes, optimizing designs for manufacturability while
staying within budget and timeline constraints
Stayed abreast of industry trends and consumer preferences to inform design strategies, incorporating innovative packaging technologies
and materials to enhance user experience
Played a key role in a rebranding initiative that increased market share by 15%, creating packaging designs that resonated with a
younger demographic while honoring Kiehl s heritage
Candidate's Name BRAND STRATEGY & DESIGN STUDIO NEW YORK, NY
CREATIVE DIRECTOR 2013 PRESENT
Led the development of brand identity and strategy for multiple clients across various industries
Collaborated with cross-functional teams including designers, developers, copywriters, and project managers to deliver high-quality
brand identities that meet client needs and objectives. Managed design resources and ensured project milestones were met within
budget and timeline constraints
Conducted client interviews and meetings to gather requirements, establish project timelines and deliverables, and provide design
recommendations and solutions, as well as brand research and analysis to gain a deep understanding of client s target audience,
competitive landscape, and industry trends
Developed brand guidelines, including logos, typography, color palettes, and imagery, to establish a cohesive and consistent brand
identity across all channels. Created brand messaging and voice guidelines that effectively communicate the client s value proposition
and differentiate them from competitors. Developed and maintained design standards, guidelines, and processes to ensure consistency
and quality across all projects. Developed brand launch plans and strategies to effectively introduce the new brand identity to internal
and external stakeholders
Provided ongoing brand support to clients, including monitoring and measuring brand performance, conducting brand audits, and
making recommendations for brand improvement
Led website design and development projects from conception to launch for multiple clients across various industries
Conducted website usability testing and analyzed data to make data-driven design decisions and improvements. Stayed up-to-date
with industry trends and best practices to incorporate the latest design and development techniques into projects
EDUCATION
SCHOOL OF VISUAL ARTS NEW YORK, NY
BFA/GRAPHIC DESIGN
Deans Honor List
Teachers assistant for 3 years after graduation. Mentoring less experienced team members how to be better is part of what drives
me, and creates a stronger organization.
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