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WENDI MEDEIROSDigital Marketing, Editorial, and Communications ProfessionalPROFESSIONAL SUMMARYI thrive on inspiring, educating, connecting, and empowering others through integrated marketing, and digital communications. An enthusiastic self-starter who loves to tell a great story that captivates any audience, I take great pride in my ability to creatively, proactively, and pragmatically solve problems, take initiative, and be cognizant of the big ideas but also not lose sight of the small ones. I bring an air of positivity and professionalism to everything I do and have a ton of fun in the process. CONTACTPHONE NUMBER AVAILABLEEMAIL AVAILABLE6842 Red Cardinal LoopColorado Springs, CO 80908LinkedIn ProfileProfessional PortfolioEDUCATIONUNIVERSITY OFWISCONSIN-MILWAUKEESeptember 2012  May 2014Masters of Library and InformationScience with an emphasis in HigherEducationUNIVERSITY OFWISCONSIN-STOUTSeptember 2005  May 2009BA in Psychology with an emphasisin English and CommunicationKEY SKILLSResourceful, enthusiastic,and adaptablecommunicationsprofessional passionateabout connecting,educating, and empoweringpeople through digitalmarketing and the writtenwordPROFESSIONAL EXPERIENCEEDITORMovement StrategyNovember 2022  February 2024Served as the lead social media content editor for Amazon Prime Video and Amazon StudiosEffectively worked with internal and external teams to help produce and publish strategic content, grow brand communities, address individual needs from a customer service perspective, and consistently monitor and optimize executions to increase overall brand engagement and account growthMasterfully created and managed social media content calendarsProvided high-volume copy editing, fact-checking, and content quality assurance for Amazon Prime Video and Amazon Studios, ensuring accuracy and error-free social media postsSuccessfully adopted Amazon Prime Video and Amazon Studios brand voice and tone into the social vocabularyWRITER / SOCIAL MEDIA STRATEGISTWISCONSIN SPORTS HEROICSMarch 2021 - October 2023Developed and executed high-quality stories, features, and analysis, as well as collaborated with my team on breaking Milwaukee Brewers stories for the Wisconsin Sports Heroics website and social media platformsCreated original, sharp, entertaining, and engaging social media content in support of Wisconsin Sports Heroics vision and goalsProvided 1:1 fan engagement across all social media platformsIncreased overall followers, engagement, and click-through-rates by 72% in the first yearLine-edited blog posts for quality, context, style, and grammarFollowed best practices on headline writing, keywords, tags, and SEO optimizationDisplays superior verbaland written communicationskills; strong background inthe editorial and digitalmarketing spacesHas a knack for makingpeople feel seen, heardunderstood, andacknowledged within awork settingExudes strong proofreadingand editing skills; maintainsa keen eye for detailExceptional ability to workindependently as well as ina collaborative team settingDemonstrates advancedcomplex problem-solvingskills; works well underpressure, and excels atorganization and timemanagementMaintains a high level ofunderstanding andexperience using thefollowing digitalmarketing/social mediatools and platforms:Wordpress, Google, AdobeCreative and MicrosoftOffice Suite, Slack, Airtable,Figma, and Notion, amongothersKnowledge of web anduser-centered design,assessment methodologies,and usability studiesREFERENCESAvailable upon request.SENIOR COPYWRITERINVENTIVEMay 2021  September 2022Enthusiastically led the editorial side of Inventives marketing department by developing both long- and short-term content strategy, planning, and executionEffectively managed a team of three graphic designers and three writers/editorsSuccessfully increased Inventives website traffic by over 89% in 2021 through the use of captivating, informational, and engaging storytellingCurated all of the content for Inventives website and marketing needs, including but not limited to web pages, weekly blog posts, case studies, one-pagers, infographics, and social mediaSOCIAL MEDIA STRATEGISTACME PACKING COMPANY (GREEN BAY PACKERS)April 2016  March 2022Developed both long- and short-term social media strategy and planningCoordinated live coverage of all Green Bay Packers games including X, Facebook, and Instagram needsOversaw 1:1 fan engagement across all social platformsEdited and shared game previews and recap contentIncreased overall social media engagement, awareness, and website click-through-rates by 87% over three yearsWorked closely with APC writers to develop and execute high-quality stories, features, and analysis, as well as collaborated with my team to produce breaking Green Bay Packers storiesCONTENT STRATEGISTREGIS UNIVERSITYApril 2016  May 2020Created original, sharp, entertaining, and engaging social media content in support of the University's public relations, alumni and student engagement, and marketing initiativesSuccessfully managed over 48 university-wide social platforms and channels, increasing the Universitys overall engagement, followers, awareness, and click-through-rates by 78%Mentored a team of four writers and one social media intern which resulted in a 19% increase in staff productivity and customer serviceProvided regular analytic reports and updates on emerging social trendsProduced engaging, creative, and targeted long- and short-form marketing copy for a variety of projects, from the university magazine and e-newsletters to daily stories, press releases, and other materials