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Click here or scroll down to respond to this candidateCandidate's Name
Phone: PHONE NUMBER AVAILABLE Email: EMAIL AVAILABLE, Bangor, PALinkedInDynamic and results-oriented marketing leader with 10+ years of experience in driving go-to-market strategies, enhancing customer engagement, and leading cross-functional teams in the tech industry. Proven track record in optimizing marketing tactics, fostering effective campaigns, and achieving significant growth in technology adoption. Adept at competitive analysis, sales enablement, and project management with a strong ability to assess complex data points and derive actionable insights.Skills:Marketing Strategy: Proven ability to develop and execute go-to-market strategies, optimize marketing tactics, and enhance customer engagement.Sales Enablement: Expertise in creating sales enablement programs, tailored marketing assets, and training materials.Project Management: Strong project management skills, including governance, process optimization, and cross-functional collaboration.Analytical Skills: Superior analytical ability, adept at assessing complex data points and deriving actionable insights.Financial Management: Experience in managing marketing budgets, forecasting, and financial building blocks.Communication: Excellent communication skills, capable of engaging stakeholders and leading positive/productive debates.Collaboration: Ability to collaborate and influence key stakeholders, building effective teams and fostering innovation.Digital Marketing: Proficient in SEO, content marketing, web strategy, and multichannel campaigns.Professional Experience:EY, Digital Product Program Lead, Global Go to Market (GTM) Product Marketing and Communications, (Saas) 01/2020-PresentDrive multi-channel go-to-market strategy and execution for 20+ tech products, focusing on technologies (blockchain, AI, data, UX) for global growth, resulting in a 99% adoption rate.Develop sales enablement programs, gather feedback, and maintain tailored marketing assets, leading to an increase in sales team effectiveness with more global wins.Close collaboration with product owners, sponsors, engineers for development and execution of new product toolkits, sales kits, talking points.Collaborate with partners e.g., Microsoft alliance for speaking events and case studies, resulting in growth in partnership collaboration opportunities.Lead cross-functional teams for unified marketing, coordinate with stakeholders, PR, and sales for internal and external communications plans.Establish governance and optimize project management processes resulting in increase in overall project efficiency.Enhance EY.com through content and UX optimization, drive web strategy from ideation to delivery, resulting in a 12% increase in website traffic and improvement in user engagement metrics.Lead vision-to-execution of EY's technology webcast / movie, engaging 27k viewers and achieving 98% satisfaction rate.Nice Actimize, Senior Marketing Manager (B2B, Saas, Enterprise tech), Professional Services, Technology / Managed Cloud Services 10/2018-01/2020Develop global financial crime and compliance go-to-market strategies, collaborating with executives to enhance revenue growth roadmap.Create impactful integrated marketing plans targeting key personas through demand generation and sales enablement tactics.Generate compelling sales collateral, training kits, and presentations for enterprise software, translating technical messages into value-driven narratives.Analyze market, customer, and competitor insights to inform strategy.Collaborate with Field Sales, Marketing, and Post-Sales Services teams.Develop competitive materials, messaging, infographics, and SWOT analysis based on industry insights.Analyze campaign success, improving ROI by 15% and extracting actionable insights from data.Manage cross-functional initiatives, facilitating collaboration between marketing, sales, product, and executive teams.Plan and execute marketing and branding tactics for client public events.KPMG U.S., Executive Education Digital Marketing Manager (B2B, B2C) 2014 10/2018Created and executed product marketing content strategy for consumer learning solutions.Orchestrated marketing programs for online and in-person training offerings, aligning with market trends and buyer personas.Managed paid media strategy and leveraged research and data insights to optimize performance.Crafted multichannel campaigns to boost lead generation, optimizing audience segmentation and searchability.Managed multi-channel budget, reducing annual spend by 20%.Led technical SEO initiatives, enhancing site architecture and reducing bounce rate.Executed data-driven email marketing, increasing list subscribers by 29% through AB testing.Developed customer feedback touchpoints to enhance the customer experience.Coordinated agency and marketing tactics for client public events hosting 800 people.Experience with LMS (Cornerstone OnDemand) and custom solutions for back-end development.EducationRamapo College of New Jersey Bachelor of Arts, Psychology, Minor Literature |
