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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE 407-612-4735 https://LINKEDIN LINK AVAILABLE Lake Mary, Florida, 32746 Driven by a passion for digital marketing and strategic communication, I craft impactful marketing campaigns that resonate with a diverse range of clients. I've helped world-renowned organizations like television networks and internationally acclaimed restaurants (including those featured in Asia's 50 Best) achieve their marketing goals by crafting engaging content and developing strategic communication plans.I thrive in dynamic environments and excel at tailoring strategies to fit the unique needs of each client. Increased Budding Entrepreneurs' Profit by 30%: Leveraged international writing experience as a guest columnist for the Daily Financial Times to provide financial advice to budding entrepreneurs, resulting in a 30% increase in their overall profit Executed Successful PR Campaigns : Managed public relations for emerging artists in South Asia. Implemented targeted campaigns through article writing utilizing Muck Rack, Cision, PR Newswire and Source Bottle achieving a 48% increase in media exposure and a 50% increase in brand recognition. Press Release & Media Relations: Drafted press releases for artists' debut songs and orchestrated campaigns to secure airplay on prominent radio stations across Europe and Asia (relevant skills for PR).Secured airplay for artists' debut songs on prominent radio stations across Europe and Asia through strategic media relations campaigns. Drafted press releases that contributed to a 48% increase in media exposure and a 50% boost in brand recognition USAID sponsored programCommunications SpecialistContent Creator & Audience Growth: Overseeing the video production of weekly newscasts highlighting current news subjects on the organizations social media channels, increasing daily engagement by 50% Evaluate and monitor data and insights, creating content on all social media platforms, resulting in 50% bi-weekly page growth (followers, engagement, lead generation) and develop action plans to address the analysis. Identify opportunities to increase the capture of metrics to further enhance the analysis of the impact of our messaging. Internal and external communciation: providing support for donor mailings, phone calls, and other sponsorship program needs upon request. Creating fundraising and outreach communications, including donor solicitation letters, fundraising brochures, and event communications.PROFESSIONAL EXPERIENCE2023Ministry of Crab (Asias 50 Best Restaurants)Senior Manager, PR and Marketing CommunicationContent Marketing & Influencer Relations: Directed and coordinated 15+ photoshoots and social media influencer campaigns, increasing brand visibility by 50% for online lead generation. Media Relations : Secured Restaurant Feature in Docuseries ("Once Upon a Bite") with 1+ Billion Views per Season: Successfully pitched and secured restaurant placement in the internationally acclaimed documentary series "Once Upon a Bite" (estimated viewership exceeding 1 billion per season). Website Redesign & SEO Optimization (Increased Organic Traffic by 20%): Led a website redesign & redevelopment project, including content reorganization and SEO optimization, resulting in a 20% increase in organic traffic and a more visually appealing user experience.Secured Franchise Expansion (20% Growth): Authored a business proposal securing a tender to establish a new franchise location in Dempsey, Singapore, expanding the company's footprint by 20%. Daily Financial Times, LMD & The MorningGuest Columnist, writer for publications PHONE NUMBER AVAILABLEMinimum six years of recent marketing, account management or relevant experience, preferably in a professional services environment; energy industry experience preferredBachelor's degree from an accredited college or university Proven track record in effectively managing large global or complex accounts, with prior experience in generating and executing ABM programs to boost account engagement and drive marketing influenced growth Understanding of Salesforce including Campaigns, Leads/Contacts, Accounts/Clients, Activities, and Reporting; experience using Trailheads, Dashboards, Analytics Studio, and Opportunities is a plus Experience leveraging Introhive, BoardEx is also a plus Litmus Tech SolutionsDigital Marketing SpecialistKeyword Research, Analysis and reporting: Analyzing competitor websites from an SEO perspective, using relevant keyword research tools like Ahrefs, SEMrush, or Google Keyword Planner, tracked website performance metrics and generated SEO reports.Content Strategy: Developed SEO-friendly content strategies that target relevant keywords and user intent. Communication & Collaboration: Collaborated with web developers and content creators on SEO initiatives. SEO Optimization : Conducted comprehensive SEO audits using Screaming Frog and SEMrush to identify and rectify technical SEO issues. Utilized Google Search Console to monitor website health and indexing status. Mobile Optimization: Implemented Responsive Web Design (RWD) principles to ensure website responsiveness and user- friendliness across all devices. Conducted mobile usability testing and optimized page speed for enhanced user experience on mobile.2024 - PresentTThe Capital Maharaja Organization LtdNews Reporter / News Anchor 2013 2018Sustained High Audience Engagement (2.3M TV, 650K Radio): Maintained high viewership for TV news programs(average 2.3 million) and radio broadcasts (average 650,000 listeners) over a three-year period, demonstrating audience retention skills.Experienced News Reporter: Produced timely and accurate news reports in a fast-paced, 24/7 news environment, covering significant events like the 2015 Sri Lanka natural disasters and breaking news. Generated Compelling Global Content: Developed documentary series and story ideas on international trending topics, showcasing global awareness and content creation skills. Led High-Impact Collaboration: Initiated and managed a successful international collaboration with the Special Broadcasting Service (SBS) in Australia, resulting in impactful joint reports on the Sri Lanka-Australia smuggling ring. This project highlights your ability to manage cross-cultural teams and tackle complex international issues. Prime-Time News Anchoring & Scriptwriting: Enhanced Station Credibility & Reach: Anchored prime-time news segments on television and radio, contributing to the station's overall credibility and audience reach. Scriptwriting & Editing Expertise: Crafted and meticulously edited scripts for multiple daily newscasts, demonstrating strong writing and editing skills.Live Reporting & Broadcast Technology: Conducted Over 30 Live Interviews: Led live interviews with key figures, exhibiting on-air confidence and interview skills. Live Event Coverage: Hosted live coverage of critical events, including the 2015 presidential election results on TV1, showcasing your ability to manage live broadcasts. Proficient in Broadcast Software: Utilized essential broadcasting tools like ENPS, Adobe Creative Suite, proficiencyAdobe Premiere, and BitCentral media management solutions, demonstrating technical expertise. EducationDegree 2018 BSC in International relations from the University of London Higher national diploma in journalism 2014 Sri Lanka Foundation Institute General Diploma in Psychology 2011 Colombo Institute of Research and Psychology,Research Learning Centre Certificates and Accolates :Uipath certification in Automation Business Analysis TV Presenter of the year 2016Google Analytics Certification:Hootsuite CertificationGoogle Ads CertificationReferences : Available upon request.World Vision (Administrative HQ in Monrovia, California, U.S.) 2018 - 2020 Media CoordinatorCollaborated with marketing and communications teams to develop and activate comprehensive media plans, ensuring alignment with strategic objectives.Enhanced Stakeholder Engagement & Global Messaging: Partnered with stakeholders, project managers, internal clients, and groups to craft compelling global messaging after research and planning. Ensured all visual assets and presentation of news and editorial content aligned with communication goals across diverse audiences. Content Strategy & Storytelling: Proactively built relationships across World Vision locations to promote alignment, identify storytelling opportunities, and contribute them to established editorial planning forums, including the global editorial calendar.Enhanced Online Presence & Client Engagement: Managed social media platforms, creating engaging content, and implemented data-driven strategies (Google Analytics/fFB and IG insights) to manage client relations and improve decision- making.Content Development & Multilingual Communication: Produced clear, engaging content (fact sheets, articles, brochures) and coordinated the publication of 12+ articles per month in three languages. Strategic Communications & Advertising: Developed and executed comprehensive media plans each quarter, leveraging insights from Google Analytics and Hootsuite to optimize campaign performance and reach target audiences. |
