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Career Path:Looking for a Writer or Editor position in: Internal or External Communications, Experienced in Ad / Marketing, Social Media, SEO/SEM Technical content development, Ive worked full-time or as a contractor in the Banking, Insurance, Software & Retail Industries.Work Samples:https://tonythewriter.wix.com/tony-ferguson/Experience:Sr. Writer / Publc Relations2021 to April 2023Wells Fargo Bank / Marketing and Communications, Charlotte, N.C.(Remote, 2-year contract)Responsible for writing, editing and streamlining customer complaints system, including letter and documentation consolidation and reduction, in addition to tracking documentation for regulation compliance and disposal.Helped develop UX mobile apps and email communications to customers in response to their complaint requests.UtilizedDeveloped more than 100 branded letters and email templates to replace their existing 3200. I enhanced the language, phrases and style of each BUs procedures and workflow to ensure a more logical and humanized customer-centric approach.Developed Language Bank Paragraphs for Case Specialists for all known complaint scenariosEditor / Writer & PublisherApril 2015 to April 2020Tudor Rose Productions / Literary Marketing and Communications, Ponte Vedra Beach, FLEditor / Creative Content Writer for client products: young adult (YA), middle school (MS), Steampunk Fiction, autobiographies, Military non-fiction and fiction, literary blogs, industry white pages, annual reportsAs AE, sold multimedia solutions to existing clients, media planner, buyer and developer for social media influencers, book jacket graphic arts subject matter expert. Vendor managementPublic Relations Copywriter Coordinator October 2017 to July 2018Wounded Warrior Project, Jacksonville, FL(9-month contract)Drafted and Edited press releases, media advisories, Social Media campaigns, written content for newsroom and blogs, executive bios, newsletters, talking points, organizational messaging, prepared speeches for launch events, content for WWP internal and external communications (electronic and print)Created video and photo assets to accompany written content that I developedClient Services Email Manager / Writer April 2017 to Sept 2017New Management Services, Jacksonville, FL(6-month contract)Responsible for editing and producing content / copywriting for communication information channels between Data Furnishers and the company owners, the four credit bureaus: TransUnion, Experian, Equifax and InnovisUtilized Salesforce, Constant Contact, SharePoint and Umbraco Content Management SystemPublic Relations: Writer / Mayors Office / June 2015 to March 2017City of Jacksonville (COJ), Mayoral Communications, Jacksonville, FLReviewed and coordinated responses to mayor Lenny Currys email, letters, digital content and eventsManaged and developed content for Facebook, Twitter, YouTube, and LinkedIn social channelsServed as the city's primary contact for internal communications needs and distributionUtilized Google Analytics for analysis and search engine optimization (SEO)Content Team Lead / Marketing Analyst IIINov 2013 to June 2015Citibank / Citi Cards Full-Service Advertising Agency, Marketing and Communications, Jacksonville, FLOversaw, wrote and edited all corporate customer-facing creative content and developed UX mobile apps for Citi Credit Card marketing projects; from initiation through delivery utilizing mobile advertising, email campaigns, press releases, ATM marketing and phone appsCopy Team Lead and lead writer / editor for three senior copywriters on our Creative Center of Excellence (CCOE) team; leading them to develop and implement communications effortsWrote email, white papers and mobile/digital campaigns for partner companies such as Hilton, Citi Prestige Golf Rewards, Apple Pay, Tabbed Out, Shopify, American Airlines and MacysWrote and delivered website content and informational statistics reports for internal and external television, web and print media, key stakeholders and customersProduced the Presidents external quarterly blog, editorials and external customer emailCommunications Project Manager:March 2009 to Nov 2013Citizens Property Insurance CorporationJacksonville, FLManaged and developed internal and external client relations through promotional programs, brochures, video, white paper reports and related sales collateral, company newsletters, social media, industry white papers, consumer letters, technical writing for internal government oversight, corporate leadership interviews and video production for Board of GovernorsDeveloped and produced Citizens Annual ReportsWrote and edited customer and insurance agent sales material, speeches, scripts, publications and tracked initiatives, communication requests, projects, timelines and budgetsFilmed, edited, finished (with Adobe Photoshop products) public videos on Insurance Industry News, as well as two newsletters for internal distributionLead Marketing Copywriter:November 2007 to April 2009 (Contractor)Fidelity National Information ServicesJacksonville, FLCreated media relations and sales support / lead generation content for national and regional ads, intranet, internet, wire and trade press releases and convention/product technical collateral content for mortgage, real estate and banking industry trade publications. Produced B2B and B2C sales, advertising plans and national convention collateral for inbound traffic generationLead writer and effectiveness analysis for FNIS division (LPS) in a fast-paced and creative team environment specializing in the mortgage and real estate IT and technology sectorsSenior Internet Copywriter: July 1992 to Nov 2007AT&T Universal Card Services & Citigroup, E-Business, Jacksonville, FLWrote creative copy for in-house agencys User Experience Team (UX) web copy content, brand development, product-pitch materials and phone contact communications for Buick, Goodyear and other transportation clientsBranding copy lead for 95 Citi Credit Cards, as well as marketing, acquisitions and account servicing websites and Citi Card web ad tracking; extensive CMS and media targeting / product placement experience.Senior content expert responsible for online writing, editing, persona development, search engine optimization and customer user-case models, produced card product technical assetsMilitary:U.S. Army, Signal Corp: 4.5 years active duty + 4 years Army ReserveCommunications Chief (E5)Education:Bachelor of Science in Communication & Advertising:University of Tennessee, KnoxvilleProfessional Skills and Abilities:Excellent written and verbal communication skills for persona developmentAbove-board interpersonal and campaign presentation skillsExpert in use of Microsoft Office Suite products and a variety of content management systemsUtilized various CMS systems for UX Mobile Apps and letter matrix generationAble to work independently, remotely or part of an inhouse teamAvailable for up to 50% to 75% business travel