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Click here or scroll down to respond to this candidateCandidate's Name
Charleston, SC Street Address
EMAIL AVAILABLEPHONE NUMBER AVAILABLEMarketing professional with over 15 years of experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication skills, including: Media Buying and Placement -Relationship Management Strategic Planning and Marketing -Contact Negotiations Territory Development and Management -Product and Brand Strategy Brand LaunchWilling to relocate: AnywhereAuthorized to work in the US for any employerWork ExperienceAccount ManagerTimeless Events, LLC - New York, NYOctober 2015 to March 2024 Independently developed and implemented prospecting and sales strategies to establish market presence in the region. Designed & crafted marketing and e-marketing materials on a range of projects, for brochures and advertisements; ensuring uniformity the brand language for the brand. Initiated a series of integrated marketing campaigns including email, print, digital, outdoor and social media analysis; Crafted concepts and content for journal ads, direct mail campaigns and blogs. Oversaw the planning and execution of logistics and operations for private meetings, conferences and special events. Managed and developed a strategic plan of action to ensure that the cost of the event remained under a predetermined budget. Negotiated and managed contracts with sub-contractors and vendors. Promotions Specialist/Account ManagerEpromos Inc - New York, NYJuly 2006 to September 2015 Directed and transformed overall strategy, marketing intelligence, and research as well as customer- centric activities that contributed to company growth of 6%. Worked with major clients, such as Bank of America, Microsoft, Chicago White Sox and Merrill Lynch with their marketing and event planning including proper selection on promotional items based on their target audience. Identified product gaps and designed solutions for development team during sales cycle, eliminating competitive gaps and product deficiencies in order to win new client business. Preformed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. Designed and implemented processes to enhance sales productivity, through pipeline, CRM tools, and targeting industry leaders. Worked closely with internal departments, such as the Art, Marketing and Accounting departments, to help provide the best customer service experience and deliver exceptional products to our clients. Responsibilities also included recommendations of new products/applications, marketing and sales aids, competitive pricing, detailed sales forecast and frequent attendance at trade shows. Marketing Manager/Brand SpecialistsFeld Entertainment - New York, NYApril 2002 to June 2006 Developed marketing campaigns strategies, execution tactics and led coordination of tactical areas, including: print & creative, media, digital, synergy, broadcast creative content, publicity, national promotions and events for Disney On Ice, Disney Live! & Ringling Bros. Circus. Energized and engineered initiatives in the areas of new business development, competitive market analysis and multi-level marketing and sales. In depth understanding of start up guerrilla marketing campaigns, and sales strategies including comprehensive research, planning, and development of effective strategies for overcoming potential barriers to revenue. Provided brand management expertise, advising marketing managers and corporate management on branding positions, marketplace research and consumer research. Monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered to meet Disneys brand guidelines Identified and capitalized on new growth opportunities through marketing initiatives including online/ print promotions, direct mail, and various grassroots initiatives. EducationBachelor of Arts in MarketingThe Virginia Polytechnic Institute and State University - Blacksburg, VA Skills Marketing SEO Business development Sales Digital marketing Customer service Relationship management Marketing Account management Market research Research SEO Branding HospitalityCertifications and LicensesNon-CDL Class CProperty & Casualty LicenseAssessmentsCustomer service ProficientNovember 2020Identifying and resolving common customer issuesFull results: ProficientSupervisory skills: Motivating & assessing employees Proficient November 2020Motivating others to achieve objectives and identifying improvements or corrective actions Full results: ProficientAttention to detail ProficientSeptember 2021Identifying differences in materials, following instructions, and detecting details among distracting informationFull results: ProficientCustomer focus & orientation ProficientSeptember 2021Responding to customer situations with sensitivity Full results: ProficientSales skills ProficientNovember 2020Influencing and negotiating with customersFull results: ProficientProject timeline management ProficientNovember 2020Prioritizing and allocating time to effectively achieve project deliverables Full results: ProficientIndeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field. |
