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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLERESPECTED LEADER INTEGRATED MARKETING GROWTH MINDSET Trusted and inclusive marketing executive with strong performance history managing high-profile clients, industry partnerships and integrated agency relationships Proven ability to significantly increase revenue by growing market share and audiences Demonstrated success in cultivating strategic, profitable relationships with clients, executives, partners and key stakeholders Consistently achieves operational excellence through key account management, revenue generation and continuous automated process improvement Recognized for attaining client satisfaction and improving overall team experience by delivering exceptional service Proactive and empathetic cross-functional team leader AREAS OF EXPERTISE Business Development P&L Management Client Engagement & Success Technology Implementation Building & Maintaining Trust Strategic Plan Creation & Execution Team Leadership Operational ExcellenceHIGHLIGHTED PROFESSIONAL ACHIEVEMENTSAs Executive Director, Global Account Lead, EssenceMediacom: Actively rebuilt trust with clients while shifting toward a digital, data first approach with a media spend $400M+. Directed global initiatives that resulted in business growth of 16 percent year-over-year and 7 percent organic growth in selling new product offerings.As Senior Vice President, Client Business Partner, Universal McCann (UM) Worldwide: Responsible for leading the overall media strategy and implementation for $225M+ investment against brand favorability, sales, margin and store traffic goals. Increased year-over-year agency revenue, while driving strong profitability of 25 percent via diverse revenue streams and organic growth.As Vice President, International Client Business Partner, Universal McCann (UM) Worldwide: Scaled client investment from $30M to $100M to drive value and launch a larger, more successful campaign that embraced digital marketing for high value audiences. Responsible for the development, implementation and accountability of national and local media plans across multiple touch points, driving 11 percent sales growth. Launched Truvia, a natural sweetener, and in under two years the product held Number 2 market share by utilizing omni channel planning, content activation and analytics. As Vice President, Group Media Director, Universal McCann (UM) Worldwide: Spearheaded a 50 percent shift to digital media globally on ExxonMobil based on data partnerships, product consistency and capitalizing on media trends through planning, activation, content and measurement. SELECTED PROFESSIONAL EXPERIENCEExecutive Director, Global Account LeadEssenceMediacom February 2023 - Present Leads a global team of 50+ professionals to meet commercial targets by diversifying product offerings, introducing new services, converting automation pipeline projects and utilizing data analytics and modeling. Champions operational and functional excellence to drive progress, product consistency, cross-market collaborations, media partnerships and improved infrastructure. Supported enhanced media measurement and analytics resulting in 17 percent more effective media activations. Achieved talent turnover under 10 percent through a commitment to fostering a culture of collaboration, amplifying diverse perspectives, continuous improvement and innovation. Candidate's Name PHONE NUMBER AVAILABLE EMAIL AVAILABLE Page 2 SELECTED PROFESSIONAL EXPERIENCE (continued)Global Operations LeadEssenceMediacom April 2022 January 2023 Maintained overall integrity objectives and effectively communicated with global market teams to ensure data consistency, product alignment and validation across all business streams. Drove business outcomes by building and maintaining useful dashboards and streamlining roles and responsibilities to future-proof the business through automating tasks and cross-discipline integration. Increased efficiency hours by 24 percent by creating opportunities to focus on data insights that highlight high- value audiences through first party data. Served as chief liaison between local teams and client global operations, finance, legal and procurement teams. ConsultantISR Consulting October 2021 Present Partners with and advises clients around strategic business growth initiatives, including performance-based contracts, agency evaluations, business development, data driven marketing and nonprofit operations. Senior Vice President, Client Business PartnerUniversal McCann (UM) Worldwide March 2014 August 2021 Served as global account lead for Accenture and ExxonMobil building integrated, cross-disciplined teams focused on planning, strategy, activation, data, content and measurement across 30+ international markets. Developed and shared extensive knowledge in the B2C and B2B space with precision-based marketing plans focused on key decisions makers and small business owners. Designed innovative and successful campaigns with industry partners around borrowed equity, omni channel media expansion and utilizing celebrities and athletes as influencers. Executed data-informed marketing approaches to drive down cost per lead, and presented insights and plans to executives and opinion leaders to obtain collective buy-in, especially around leading technology applications. Vice President, International Client Business Partner Universal McCann (UM) Worldwide December 2011 February 2014 Led an international team consisting of 20+ markets across the Americas, APAC and EAME focused on driving agility, speed to market and product consistency to deliver on client objectives and strategies. Leveraged innovative tactics and the latest technology to activate new audiences to develop a technology content platform utilizing NASCAR driver Tony Stewart, NBA All-Star Dikembe Mutombo and the Official Motor Oil of NASCAR to drive incremental sales volume of 14 percent. Planned and expanded the distribution of the global content series for Mobil 1, The Grid. Evaluated and developed specific media opportunities across program sponsorships and localized events, which were measured against client KPIs. Developed a multi-platform B2B program promoting awareness and trial of Mobil Delvac, driving an 8 percent sales lift, leading to an increased retail shelf presence. Vice President, Group Media Director SupervisorUniversal McCann (UM) Worldwide October 2002 November 2011 Notable accounts: Citation Shares (U.S.), Constellation Energy (U.S), ExxonMobil (Global & U.S.), Major League Baseball (U.S.), Microsoft Games & Xbox (U.S.), New Power (U.S.), Smith Barney (U.S.), Sony Electronics & Music (U.S.), Sprint (U.S.), Truvia Natural Sweetener (U.S.), Cargill Diamond Crystal Water Salts (U.S) VOLUNTEER EXPERIENCEPresident of the Board of DirectorsJCC Princeton Mercer Bucks & Abrams CampsEDUCATIONBachelor of Science in Business AdministrationUniversity of Buffalo |
