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Click here or scroll down to respond to this candidateCandidate's Name
Shelbyville, IN Street Address
EMAIL AVAILABLEPHONE NUMBER AVAILABLEInnovative, analytical, and creative marketing executive that will deliver exceptional results for your team and company.Database and financial analysis, digital marketing, CRM management, building social media platforms, leading large scale projects, strategic planning, expertise in advertising and teamwork are strengths that I can contribute to a great company!Willing to relocate to: Indianapolis, INAuthorized to work in the US for any employerWork ExperienceSelf EmployedPrivate Company - Marketing Consulting - Shelbyville, IN January 2022 to PresentIn my current position, I assist and educate our clients in identifying their target audiences and markets, along with developing effective and measurable marketing campaigns that will result in financial success and company growth. I pride my success on the journey of a campaign where the client can see collective input from both their vision, and our vision together, collaboration is the key! Engagement on multiple media levels provides an insight on where the business and focus will be the most effective and impactful. With an ever changing consumer environment, it is imperative that research and data is provided for insight and strategic planning. Our clients are involved and know that they can trust the ideas and marketing strategies they are presented with. Vice President of MarketingIndiana Grand Racing & Casino - Shelbyville, INFebruary 2011 to November 2021Vice President of Marketing, managing digital marketing, advertising, B2B promotions, social media platforms, TV, radio, group sales, race marketing, database, guest service department, guest acquisition and corporate community engagementResponsible for financial analysis of all property events, P&L reviews, annual budget of $160MIL, corporate financial review for (8) marketing departments and lead for $30MIL expansion project Developed and implemented annual marketing and business development plans to increase EBITDA revenue goals YOY by 4.5% on AVGMonthly and quarterly database analysis to review player acquisition, demographic research, identify market trends and create historical comparisonsOuter market and on-site lead for all corporate and local event planning, execution of all large scale events that include 200 - 15,000 guestsCoordinated all PR and celebrity, professional athletes and high profile horse racing professional appearances and VIP eventsResponsible for monthly promotional calendar, pre and post promotional event analytical reports, annual budget, monthly profit and loss statement review, annual team member evaluations, and team building eventsHead of rewards membership program and acquisition to acquire 5MIL new costumers annually, both nationally and internationallyTeam leader for planning all marketing events, including local Chamber, NYE, Indiana Derby, PR functions, Indianapolis Colts cross promotions, INDY 11, Indy Sports Corp, Indianapolis Pacers, Indianapolis Chamber, and chair for community relations committee Composed all marketing promotion policies and procedures to submit for approval to casino policy committeeResponsible for regulatory compliance with the Indiana Gaming Commission Committee chair for community relations, managed annual donation/charitable contribution budget Lead three rebranding projects for property conversion to new ownership and also lead the casino expansion committeeLead creative development for promotional campaigns, social media efforts, TV/radio and digital advertisingDirectly reviewed design and editorial development for all marketing campaigns for both the casino and racecourse (36 media channels); including ad agency leads, social media platforms, digital and print Managed cross departmental projects and eventsCoordinated public relations initiatives and executed on-site and off-site media events and promotions Managed electronic promotional systems with IT department, casino marketing and promotions departmentResponsible for promoting new gaming products, project lead for the launch of 72 live table games and participated in the hiring of 300 new team members Property executive representative for media relations and sports partnerships Community mentor, representative and chair for the local tourism board in order to enhance positive initiatives and impact for the benefit of the community Director of MarketingGlobal Tracking Communications - Temecula, CAAugust 2008 to August 2010Developed marketing department, company branding and increased web presence throughout the industryIncreased SEO and social media visibilityComposed all web-site content, point of sale literature, press releases, product brochures and live demos Improved monthly sales through industry specific marketing campaigns and database case studies Extensive market competition research and evaluation Monthly e-marketing campaigns to customer database to highlight new products and features Developed user friendly web interface for social media accessibility and company visibility Work with technology and sales team to increase market exposure Promotions ManagerSoboba Casino - San Jacinto, CAFebruary 2005 to May 2010Created all monthly promotional campaigns in conjunction with Marketing Director and Team members. Composed all marketing promotion policies and procedures to submit for approval to casino policy committee and STGC.Continued to organize, edit and revise all promotional information for monthly newsletter from all casino departments (table games, slots, BINGO, poker & marketing). Continued demographic research to provide innovative ideas and promotions to increase customer headcount and ADT based on economical changes and customer interests. Hosted VIP off property events to San Diego Charger Games, San Diego Padre games and LA Avengers games and provided customer analysis reports after the completion of all events. Planned and organized VIP golf tournaments with table games manager at Soboba Springs Country Club. Researched VIP gifts and monthly gifts based on segmentation for marketing promotions in conjunction with marketing team and purchasing.Assisted in the re-development of current VIP program for 2008 success. Provided financial analysis for all monthly marketing promotions and entertainment events to determined success rate.Re-evaluated customer criteria for monthly mailing offers based on ADT and Theoretical Sum for slot and table games players.Completed monthly budget analysis to maintain 2007 and 2008 budgets. Continued all promotional Acres system set-up, group enrollments and criteria for marketing and table games.Measured customer involvement in all promotions through ticket issuance reports and daily extractions from Acres PatronManagement.Marketing AnalystSoboba Casino - San Jacinto, CAFebruary 2005 to August 2008Database development and monthly customer account evaluations based on average daily theoretical win and theoretical sum.Extracted all data from Acres Patron Management system to create data files for all direct monthly marketing promotions and mailings.2005 - 2008 Completed all pre and post forma analysis to determine incremental gaming revenue for all marketing promotions, entertainment events and direct mail offers. Provided 2004-2006 new enrollment yearly comparison analysis. Prepared prospect and dormant mailing lists based on demographic research within a 75 mile radius. 2006 - 2008 attended monthly marketing Profit and Loss statement meetings with company CFO and GM. Completed 2006 Marketing budget with CFO and Financial controller. Completed 2006 Event Calendar with all casino operations departments. Researched pricing and ordered all promotional gift items with purchasing department for Gift of the Month promotion.2005-2006 General Ledger verification and analysis. Worked with Operations Analyst to purge over 200,000 in-active accounts in current database. Analyzed complete database for opportunities to gain incremental revenue and to increase the average number of trips per month.Segmented database into five segments to offer marketing incentives based on ADT and Theoretical Sum. Created all marketing offers within Acres Patron Management system, imported all groups into the system and market all coupon and promotional offers to qualifying guests. Direct Mail CoordinatorSoboba Casino - San Jacinto, CAFebruary 2005 to May 2008Created property wide direct mail schedules for all departments and created all data files for direct mail campaigns.Organized timeline for all promotional information for monthly newsletter from all casino departments(table games, slots,BINGO, poker & marketing).Created first table games direct mail campaign and promotional offers based on Table buy-in average and average daily theoretical win.Provided analysis of monthly direct mail response rate and theoretical win per mail offer. Direct, edit and planned all monthly marketing campaigns and mail offers to over 75,000 accounts with 5 segments in current database.Created and executed criteria for VIP program and mail offers for tournaments, complimentary entertainment tickets and special events.Extracted all data from Acres Patron Management system for direct mail offers based on qualifying criteria and date range on a weekly basis.Sent all mailing lists through NCOA quarterly in order to provide cost savings on returned mail. Researched new homeowner prospect mailings, completed new customer mailing with a data list of over 100,000 new addresses.New customer campaign had a 5% response rate and provided incremental gaming revenue to the property.Assisted customer service research development company to provide analysis of customer database for future success.Completed all pre and post forma analysis to determine incremental gaming revenue for all marketing promotions and direct mail offers.EducationBachelor's in Broadcast JournalismCalifornia State University Fullerton - Fullerton, CA August 2001 to August 2005Skills IGT/ACRES PATRON MANAGEMENT SYSTEM CCTG Microsoft Access Microsoft Excel Microsoft Word 10+Microsoft Outlook Microsoft Power Point COGNOS Drilldown Finance Viewer MAS 200 years Marketing Project planning Leadership Communication skills Acquisition strategy Budgeting Senior leadership Market research Strategic planning Database marketing Public relations Branding Research Social media management Microsoft Access Profit & loss Customer service Mentoring Digital Marketing Event Marketing Analytics Search Engine Optimization (SEO) SEO Management Marketing automation Salesforce Project management Microsoft Powerpoint Analysis skillsAssessmentsSocial media ProficientMarch 2024Knowledge of social media techniques and analytics interpretation Full results: ProficientMarketing ProficientMarch 2024Understanding a target audience and how to best communicate with them Full results: ProficientIndeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field. |
