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Street Address | PHONE NUMBER AVAILABLE | EMAIL AVAILABLE
EDUCATION
Purdue University-Main Campus West Lafayette, Indiana
Bachelor of Arts in Public Relations and Strategic Communication 05/2024
Dean's List and Honor Roll Recipient GPA 3.8/4.0
PROFESSIONAL EXPERIENCE
Celsius Holdings, Inc. Boca Raton, Florida
Field Marketing Intern 06/2023 - Present
Collaborate with the Senior National Field Marketing Manager to assist each of the key market managers in strategic initiatives to
maximize brand exposure, consumer engagement, and sales nationwide
Develop strategic curriculum that aligned with brand standards for employee training
Align weekly initiatives to develop and executing weekly recaps to be sent to company CEO
Research sponsorships and negotiate opportunities to drive brand awareness among consumers and target audiences
Participate in local and national field marketing events to expose and educate consumers about the brand and its products
Celsius Holdings, Inc. West Lafayette, Indiana
Campus Lead - Student Marketing Ambassador 06/2023 - Present
Oversaw all Northeast college campuses in Student Marketing Ambassador program and assisted in product orders, ambassador
trainings and inventory tracking
Managed brand inventory and assets for campus initives and events
Led outreach events on campus as well as other campuses to connect students with the Celsius brand
Participated in weekly meetings with Celsius headquarter team to aligning the brand strategy in all campus efforts.
Celsius Holdings, Inc. West Lafayette, Indiana
Student Marketing Ambassador 01/2023 06/2023
Advanced awareness of Celsius on campus by connecting students with complimentary products
Managed brand inventory and assets for leading on campus promotions and events
Coordinated outreach events on campus to establish brand identity and build brand love for college students
Enhance campus relations by partnering with student clubs and organizations
Purdue University West Lafayette, Indiana
Social Media Intern 08/2022 08/2023
Produced trending and engaging short-form videos for the University s Instagram reel and Tik Tok pages
Incorporated the Purdue mission, brand, and viral trends into creative content for audiences
Partnered with communications specialists to create engaging content for our audiences
National Panhellenic Conference Carmel, Indiana
Marketing Intern 05/2022 08/2022
Created and scheduled engaging social media content across a variety of platforms for target audiences
Collaborated with the chief marketing director to assist in strategic marketing efforts as needed
Drafted informative articles relevant to enhancing the sorority experience for all member organizations
Boiler Communication West Lafayette, Indiana
Account Coordinator 08/2021 08/2022
Clientele: Studio b Lafayette, First Baptist Church Lafayette, Drug-Free Coalition, Tree Lafayette, Junobie, Retail Therapy Boutique
Launched creative tactics with team members for professional social media platforms
Collaborated with team members on strategic ways to communicate intended messages
Created and finalized original tactics to support client campaign work
LEADERSHIP ROLES
Purdue Panhellenic Association West Lafayette, Indiana
Vice President of Operations 12/2022 12/2023
Oversaw all education and programming efforts for the 21 sorority chapters at Purdue University
Supervised a team of directors and offer support in each of their individual tasks and responsibilities
Supported the needs of our community and coordinated educational programming as needed
Coordinated new member orientation and monthly women s empowerment events for over 2,500 students
Purdue Panhellenic Association West Lafayette, Indiana
Director of Public and Alumni Relations 12/2021 12/2022
Managed and executed social media messaging to appropriate target audiences
Communicated and collaborated with Panhellenic advisors and board members on new campaigns
Created unique and inclusive marketing material for educational events in our community
Enhanced alumni relations by growing LinkedIn page to 400+ followers since launching in 2022
Girl Scouts of Central Indiana Westfield, Indiana
Senior Girl Scout 01/2017 05/2019
Advocated for issues, while strategically developing plans to enhance our community
Participated in town hall meetings to present community service projects and strategized efforts to complete a service project
AWARDS AND RECOGNITION
Brian Lamb School of Communication Service Award 2024
Brian Lamb School of Communication Distinguished Senior 2024
Jennifer Stouder Christos Scholar of the Year - 2024
Celsius Student Marketing Ambassador of the Year 2023
Lafayette Alumni Panhellenic Women of the Year Award 2023
Brian Lamb School of Communication Distinguished New Communication Major 2023
Brian Lamb School of Communication Job Ready Internship Award 2022, 2023
Association of Fraternal Leadership and Values Video Marketing Award 2022
Dean s List and Semester Honor Roll 2020 2024
SKILLS
Muck Rack Social Media Certification Press Writing
Sprout social media Search Engine Optimization (SEO)
Trello WordPress
Brand Strategy Event Planning and Coordination
Digital Marketing
REFERENCES
Christi Eden PHONE NUMBER AVAILABLE
Boiler Communication Agency Advisor
Donnie Otto - PHONE NUMBER AVAILABLE
Purdue Panhellenic Association Advisor
Kaylee White EMAIL AVAILABLE
Celsius Collegiate Marketing Manager
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