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Click here or scroll down to respond to this candidateCandidate's Name
Salisbury, NC, 28146 EMAIL AVAILABLE 704-213-7602 https://LINKEDIN LINK AVAILABLE PROFESSIONAL SUMMARYSeasoned Sales and Operations Leader with a decade-long track record in the Consumer-Packaged Goods sector, adept at steering comprehensive retail operations. My expertise encompasses: Orchestrating CPG retail operations, directing numerous territory sales representatives and merchandisers, driving annual sales surpassing $50M, consistently exceeding sales targets and achieving year-over-year sales growth in 2021. Spearheading district-level staffing initiatives, utilizing diverse recruitment strategiesfrom mass hiring and college recruiting events to targeted local hiring. Proficient in selecting, onboarding, and training sales professionals across multiple territories within the retail landscape. Leading the development and execution of strategic sales and marketing plans at Startek Enterprises, resulting in a 12% increase in sales and profits across North America. Fostering top-tier performance through impactful coaching and development programs, cultivating newly hired talent into high-performing contributors and future leaders, resulting in accolades such as 'Salesperson of the Year' awards. Steering large-scale projects, notably overseeing a transformative reengineering and product ordering overhaul that delivered substantial improvements, positively impacting 63 sales personnel, optimizing operations across four company facilities, managing 53 fleet changes, and elevating service for over 400 customers. EXPERIENCEStartek Enterprises 09/2023 CurrentDirector of Sales & MarketingStartek Enterprises is a global manufacturer of cell phone accessories and consumer electronics, dedicated to enhancing customer interactions and driving business growth for its clients. Collaborated with the President to develop and implement strategies and plans that increased sales and profits by 12% through all channels in North America. Assessed and prioritized opportunities developed internal resources for sales and customer service, and personally managed key accounts, resulting in a 15% improvement in customer retention. Planned and implemented channel reseller programs and informed product development initiatives, leading to a 20% increase in new product adoption rates. Conducted evaluations of market and competitive conditions to create effective sales, marketing, and pricing strategies that maximized sales, profitability, and market penetration, contributing to a 10% market share growth. Developed and monitored sales forecasts and budgets, working closely with the product development team to bring 5 new products to market within the first year. Created and directed a distributor network and selected, developed, and monitored external sales resources, increasing distribution coverage by 25%. Analyzed sales processes and performance of representatives and distributors, identifying areas for improvement, and achieving a 7% reduction in costs. Achieved revenue targets through personal sales efforts, including effective trade show presentations and the establishment of new distribution and customer channels, resulting in a 15% increase in sales. Assisted in developing strategic partnerships and effectively negotiated business opportunities, securing 2 new key partnerships that contributed significantly to revenue growth. Circle K 02/2022 09/2023Senior Regional Sales ManagerCircle K is a leading global chain of 14,000 convenience stores, known for offering a wide range of products and services including snacks, beverages, fresh food, and fuel programs. Drive performance by coaching and developing new hires into successful producers and leaders, which included sales representatives achieving salesperson of the year awards. Devise, deploy, and monitor processes to boost long-term business success and grew fuel division EBITA by 10%. Negotiate RFP, RFQ, and POC opportunities to deliver against sales objectives. Implemented a new training program to assist the sales team in reducing sales cycle time by 50% and increasing the close ratio to 67%. Developed creative processes to enhance sales productivity through pipeline management, CRM tools, and education, increasing customer acquisition by 10%. Led and coordinate daily activities of B2B Fleet Card Inside Sales and Outside Sales teams to ensure projected sales forecast is achieved.Frito-Lay 10/2013 02/2022Senior District Sales Manager (10/2021 2/2022)Frito-Lay is a leading American snack food manufacturer and a division of PepsiCo. Known for its iconic brands such as Lay's, Doritos, Cheetos, and Tostitos, Frito-Lay has a strong presence in the global snack market. Led a team of 80 people consisting of District Sales Managers, Route Sales Representatives, and Merchandisers in a District with over 100 national accounts, achieving sales over $50M annually. Interacted with customer key decision makers and effectively sold in/executed sales programs and initiatives which increased YOY sales by $2 Million. Coach District Sales Managers on RSRs best practices to successfully sell against baseline and promotional opportunities. Partner with the product supply team to create accurate forecasts based on promotions and historical performance to ensure product availability and achieve 95% in stock. District Sales Manager (10/2016 10/2021) Led a team of 25 people consisting of Route Sales Representatives and Merchandisers in a District with over 160 accounts, achieving a sales plan of over $15M annually - on target to exceed YOY sales by 18%. Exceeded sales target for 2020 by +10% YOY by building and executing territory sales plans, resulting in expanded market share on targeted product lines. Boosted account call growth by 13% by conducting annual contract meetings with account directors, utilizing innovative products, and strategically placing equipment to maximize market share. Led the Region in SAS (Service as Scheduled) at 99.8% by implementing a new service template for RSRs to utilize and identify service opportunities.Route Sales Representative (10/2013 10/2016) Sold and merchandised Frito-Lay's complete line of products to convenience stores, gas stations, and large grocery stores in a territory, achieving $1 Million annually. Prospect new clients and maintain relationships with existing customers, including discovering needs, explaining products, and stocking displays to generate interest and sales which led to exceeding sales plan year after year by 10%. Developed a 6-week hands-on training program that increased new hire retention by 30%. EDUCATIONBachelor of Science Business - Marketing Management Western Governors University US, Utah, Salt Lake City SKILLSClient Relationship Management - Strategic Vision - Sales Team Development - Revenue Generation - Strategic Vision - Key Account Management - Strategy Development - Marketing and Promotional Campaigns - Process Change and Implementation |
