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Title Digital Marketing Business Analyst
Target Location US-IL-Chicago
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Candidate's Name
Chicago Illinois, USA PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE EDUCATIONNORTHEASTERN ILLINOIS UNIVERSITY Chicago, ILMaster of Business Administration, Marketing May 2023 EXPERIENCEUNITED PARCEL SERVICE RemoteSales Ops Lead Business Analyst November 2023 - Present Implemented Agile Salesforce and Analytics Development Practices for efficient project execution, aligning with industry best practices. Created interactive Dashboards, Recipes, Datasets, and reports in Salesforce Lightning for insightful data visualizations, enabling informed decision-making. Managed large datasets (1 B+ rows) and supported a significant user base (10,000+), ensuring system scalability and performance. Spearheaded resolution of 600+ production Salesforce cases and identified over 250 bugs in Salesforce Einstein platform, collaborating with Salesforce support team to ensure timely resolution and platform optimization. Utilized Jira and Azure DevOps for project management, collaboration, and workflow tracing, facilitating efficient team coordination and project progress tracking. Pioneered Flossum CI/CD platform adoption, streamlining workflows and reducing pipeline by 12%, while supervising Sales Cloud, Service Cloud, and Experience Cloud applications and leveraging Data Analytics for informed decision-making. GLANTZ DESIGN Evanston, ILDigital Marketing Associate February 2023 - September 2023 Led strategy and execution for all digital marketing channels, ensuring alignment with overall marketing objectives. Managed relationships with external digital agency partners, optimizing collaboration and performance. Oversaw digital marketing initiatives across owned platforms, driving engagement and performance optimization. Developed consistent reporting methodology, continuously optimizing performance across all digital channels. Provided strategic counsel on new digital technologies, driving innovation and best practices in a diverse team, fostering a culture of continuous improvement and achievement of departmental goals. Utilized SEO and SMO to boost website traffic by 25% and improve search rankings by 10% in three months. Additionally, created tailored reports and dynamic Power BI dashboards for sales analysis. Led digital marketing campaigns that increased brand visibility by 20% and engagement metrics by 15%, fostering genuine connections with the audience. Established authentic relationships with leads, resulting in a 12% conversion rate and a 30% increase in qualified leads for the sales team. Leveraged Google Analytics and Tag Manager, alongside SEO and SMO, to optimize online reach. Crafted human-centric marketing collateral, resulting in a 30% increase in click- through rates and enhancing brand perception by 20%. RR KABEL Mumbai, IndiaMarketing & Customer Relations Intern June 2022 - August 2022 Led and supervised a team of 10 members as a reporting intern, providing effective guidance and exceeding customer requirements by gathering and examining critical information thereby demonstrating leadership and team building. Conducted an extensive market survey on brand reputation and customer relations, efficiently tracking data from 1,200+ retail outlets within a stringent 48-day Generated daily reports to offer valuable insights, showcasing reporting and analytical skills. Collaborated with senior sales analysts to create tailored reports, emphasizing the ability to generate customized reports. Developed and implemented an integrated sales cycle prototype, indicating efficiency optimization efforts. Developed and implemented an integrated sales cycle prototype, increasing functionality by 20% and efficiency by 15%, while hosting customer events, improving connectivity by 30%, and enhancing brand reputation. AUTOMOTIVE SKILL DEVELOPMENT COUNCIL OF INDIA Pune, India Business Development Intern December 2021 - February 2022 Analyzed business requirements through internal and client communications, showcasing analytical skills and understanding of business needs. Orchestrated client communications and meetings, demonstrating effective communication and customer relations skills. Collaborated closely with the sales team to meet reporting requirements and utilize Salesforce's advanced reporting, aligning with data-driven decision-making. Aligned business development strategies with company goals, indicating strategic thinking and alignment with organizational objectives. Orchestrated personalized cold outreach resulting in a 15% increase in leads, demonstrating proactive business development efforts thereby leading to 20% enhancement in client satisfaction scores. Facilitated cohesive approaches to client acquisition and retention leading to 10% increase in client base, potentially contributing to brand reputation enhancement and delivering 25% improvement in customer loyalty in the form of customer retention. COMPUTER SOLUTIONS Mumbai IndiaDigital Marketing & Marketing Manager February 2019 - July 2021 Led a 15-member team in customer relations, marketing, and sales, using Salesforce for data management and collaboration. Designed and executed innovative marketing strategies, tracking effectiveness with reporting and analytics to drive sales. Utilized Salesforce to design custom reports and analyze sales data, enhancing decision-making processes. Provided training on Lightning App Builder and CRM tools, improving team proficiency in Salesforce. Integrated Salesforce with Tableau and Power BI for enhanced data visualization and analysis. Collaborated cross-functionally to resolve 100+ issues with 95% satisfaction, boosting online presence with SEO/SMO for a 25% traffic increase and 20% rise in search rankings. Leveraged Google Analytics for campaign analysis, resulting in a 30% increase in lead generation and 25% growth in brand awareness. ADDITIONAL SKILLSSoftware: HubSpot, SEM Rush, Google Ads, Facebook Ad manager, Google Analytics, Salesforce CRMA, Salesforce Einstein, MS Office Suite. Programming: Python, SQL, HTML, WordPress.Certifications: Salesforce Admin, Salesforce Advanced Admin, Advanced Excel. Projects: Digital Marketing Campaign on NEIU University's Website. Skills: Leadership, Team collaboration, Analytical skills, Strategy development, SEO, SMO, Market Research, Account Management, Brand Management, Product Management, Lead Generation, Budgeting and Forecasting, Relationship management, Communication, Project management.

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