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Title Social Media Digital Marketing
Target Location US-MA-Burlington
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Natick, MA PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLEDigital MarketingCreative and strategic professional with a solid educational background and a proven track record of developing, implementing, and maintaining digital marketing campaigns with the ability to be proactive and reach targeted audiences. A communicator who conceptualizes, writes, and edits persuasive copy and combines analytical and organizational skills to solve complex problems and drive success across multiple channels. Visual storyteller with high ethical standards and experience in social media marketing, eCommerce, online consumer behaviour and brand development.CORE PROFICIENCIESCommunication/Presentation Sales/Digital Marketing Website Development Social Media Platforms Customer ServiceContent Management Brand Identity/Positioning Data Analysis/Interpretation Photography/Video Project ManagementACCOMPLISHMENTSBuilt internal and external relationships, executed engagement strategies, increased individual productivity, analyzed performance metrics and delivered results with a positive attitude and a forward-thinking approach.Served as a technical expert with an understanding of web design and development, tracked emerging marketing opportunities and contributed expertise in social media trends, marketing communications and digital media.Gained valuable insight and experience as a Marketing Law Intern, took initiative, implemented new ideas, gathered and standardized information and effectively incorporated the brand identity into digital content.PROFESSIONAL EXPERIENCESales Development Representative Oracle Netsuite 2024Constructed outbounding techniques using a variety of softwares such as Salesloft, Microsoft Outlook, Netsuite and Zoominfo to prospect. Profeciently called 50 different prospects and 40 emails a day while working alongside three account executives and collaborating with teammates.Build a sales pipeline using cold calling methodologies and social sellingBuild a strong foundation of industry competence, oracle product knowledge & sales methodology that will provide credibility when interacting with decision makersDeveloped sales skills vital to identify and qualify new business opportunities and or expansion/ upsell opportunitesCollaborate with the sales team on go-to-market strategy, demand generation activities and targetsEnsure all data is accurately maintained and updated in oracle CRM applicationsTory Burch Handbag Specialist, Bloomingdales 2023Guide and inspire clients in a luxury service-driven environment, provide extensive product knowledge, and understand and communicate the Tory Burch brand philosophy and lifestyle. Determine customer needs, create a connection to build the brand and support the shopping experience from start to finish.Lead by example to reflect the company's core values, welcome and engage clients and present information clearly and concisely.Adapt quickly to changing priorities with an entrepreneurial and action-oriented mindset to deliver a superior customer experience.Utilize robust selling tools with technological proficiency to drive sales with in-store/online clients and participate in operational tasks.Client Advisor, Neiman Marcus 2021 - 2022Strategized to definite and implement marketing efforts and professionally cultivated the client relationship through personalized connection and deep product knowledge. Proactively utilized selling technology, digital tools, and social media to connect with clients, serve their needs, and followed up as necessary. Completed operational tasks, fostered positive working relationships through collaboration and teamwork and set measurable goals.Supported client satisfaction and received recognition as a Top Seller in Canada Goose for outstanding performance.Delivered expert styling advice and brand knowledge to prepare clients for black tie events and special occasions.Incorporate the brand voice and identity while preparing creative digital styling content on Instagram @shopper_shannonMarketing Law Intern, Law Office of Kenneth B. Phillips 2019 - 2020Leveraged acquired marketing knowledge to complete projects and special assignments, established objectives; determined priorities; managed time; and organized content marketing campaigns across multiple channels. Designed and maintained the website and conducted research to define strategy, optimize content and foster engagement. Photographed images, developed website tabs, curated real estate blogs and testimonials, and uploaded pictures and videos. Provided administrative support during all phases of the firm's legal services, created marketing collateral, including email flyers and t-shirts on custom ink and aided in event coordination.Advanced corporate brand identity with a functional website and content that engaged and informed the target audience.Exceeded expectations, built capabilities, streamlined processes worked independently on several projects simultaneouslyMerchandiser, Macy's 2017- 2018Proactively assisted customers in all aspects of the total store experience and supported omnichannel initiatives such as the fulfillment of online or Buy Online/Pick Up in Store orders. Executed receiving, merchandise processing, packing/shipping and reverse logistics tasks timely and accurately, including processing inbound merchandise to floor-ready standards.Adapted quickly to changing priorities, achieved personal sales goals, delivered excellence and enhanced the client journey.Developed in-depth product knowledge and met brand standards with professionalism, sincerity, and enthusiasm.Additional Experience:Bakery Department Roche Brothers, 2014  2016; Oversaw the daily flow of order fulfillment, handled client queries and acted as a Subject Matter Expert (SME) to resolve issues in a timely and courteous manner.Receptionist Concepts for Hair, 2013; Multi-tasked, prioritized duties, greeted clients and acquired customer information and appointment details over the phone, supported stylists, and accurately billed customers for services rendered.EDUCATION & CREDENTIALSBachelor of Science Business Administration Concentration, Marketing Minor in GeographySalem State University, May 2020, GPA 3.0Professional TrainingSpecial Topics in Marketing, Sports Marketing, Guerilla Marketing, Principles of Marketing, Business Policy and Strategy, Consumer Behaviour, Marketing Research, Marketing and Management Strategy, International Marketing, and Advertising.

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