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Click here or scroll down to respond to this candidate70 Passaic AveKearny, NJ Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLEVIVIANA FREIRE Street Address /29/1988OBJECTIVE Marketing and Commercial professional with 12 years of experience in food business (retail and hospitality).Specialized in Category Management, Multicultural Hispanic Marketing, Product Development, Shopper Marketing, Trade Marketing.Exceptionally resourceful and self-motivated, with the desire to consistently take on the next challenge and enhance opportunities for professional career growth. SKILLS & ABILITIES Bilingual (Spanish - English) Project Developer Sales Driven Critical and Creative Thinker Team Player Market Analyst Detail Oriented Multi-Tasking Ability Effective CommunicatorExcel, Word and Power Point ProficientAdobe Illustrator and Photoshop ProficientEXPERIENCE1.Company: Family Food Distributors Inc. Kearny, NJ Period: January 2020 - CurrentPosition: Marketing Manager Elaborate the Marketing Strategy for private level and imported brands. More than 35 brands in portfolio. Identify opportunities, research new product possibilities, collaborate with purchasing to develop or import new products to generate additional annual sales. Establish and maintain marketing budget for the different brands. Promote company brand awareness in target and independent markets. Prepare trade promotion plans for main vendors/imported brands. Collaborate on the development of labeling and packaging for new products. Develop trade promotion plans for top accounts and ensure execution. Work with graphic designer to develop key selling materials for shoppers in-store (e.g. shippers, displays, danglers, pallet wraps). Elaborate and control the Spiff Programs for the sales team. 2. Company: Family Food Distributors Inc. Kearny, NJ Period: June 2016 December 2019Position: Marketing Specialist.Page 2 Develop promotions based on product inventory, expiration dates, and/or ongoing sales campaigns. Promote sales of products through different channels Independent Supermarkets, Food Services, Groceries- working closely with sales representatives, purchasing and warehouse to monitor inventory and sales progress. In-store visits, independently or with Sales Representatives, to promote marketing programs and to identify opportunities related but not limited with planogram compliance, pricing, product activation and POP implementation. Prepare and distribute visual aids for Sales department, including sale and promotional sheets. Lead and coordinate sponsorships, samplings, food shows and other brand activations. Prepare promotional plans for main customers, supermarket chains. 3. Company: Degeremcia S.A. Ecuador (Hospitality Industry Company: Naturissimo, Pizza Express, Dolce Lattle.)Period: January 2015 April 2016Position: International Business Developer. Research markets and follow leads to find new international business opportunities and customers. Participate on international expos and events to promote the different products. Develop and implement the international strategic marketing plan, including competitor analysis, business development, product markets and sales channels Establish, improve, and maintain customer relationship. Establish pricing strategies for different markets and customers. Analyze the products lines, presentations, packaging of the competition, in order to elaborate and adapt the sales and marketing plan for different regions. 4. Company: Degeremcia S.A. Ecuador (Hospitality Industry Company: Naturissimo, Pizza Express, Dolce Lattle.)Period: March 2010 December 2014Position: Marketing Manager. Responsible for the development strategies for sales management and distribution channel management. Product development: analysis, market research and development of new business lines and new products/brands. Develop the annual sales quotas for different brands and channels; project expected sales volume and profit for existing and new products.Page 3 Establish pricing strategies; recommend selling prices; monitor costs, competition, supply, and demand. Develop the marketing communications strategies, including advertising and promotions for the different brands and channels. Responsible of the Franchise Process. Negotiations with suppliers on trade issues, negotiations for agreements, strategic alliances. Development of projects to open new stores, including the analysis of location, image, marketing strategy, opening activations. (More than 30 stores opened during my work period). Responsible for training staff on new implementations that perform the marketing and commercial departments.3. Company: Degeremcia S.A. Ecuador (Hospitality Industry Company: Naturissimo, Pizza Express, Dolce Lattle.)Period: February 2008 - February 2010Position: Marketing and Commercial Coordinator.EDUCATION STUDIESSuperior / University: Casa Grande University Ecuador. Courses: Business Fundamental Course. CORe Program. Harvard Business School. DEGREES OBTAINED.November 2009: Technician in Advertising. Casa Grande University Ecuador December 2011: Degree in Communications with a concentration in Marketing and Business Management. Casa Grande University EcuadorFebruary 2012: Diploma in Marketing Communications. Global IAA (International Advertising Association).REFERENCES EXCELLENT REFERENCES AVAILABLE UPON REQUEST |
