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Click here or scroll down to respond to this candidateCandidate's Name
(Street Address ) 489-2013 EMAIL AVAILABLE https://LINKEDIN LINK AVAILABLE Pittsburgh, PAPROFESSIONAL SUMMARYA seasoned Product Marketing professional with over a decade of experience driving product growth in diverse markets. Expert inproduct management, market strategy development, and executing successful product launches. Known for a unique blend of creativityand analytics skills, I excel in utilizing market insights and innovative techniques to maximize product visibility and revenue. Adept atleading cross-functional teams to deliver marketing solutions aligned with business goals and market trends.RELEVANT EXPERIENCEALPHA RESIDENTIAL (Real Estate Investment), Pittsburgh, Pennsylvania June 2023 - Aug 2023Leasing and Marketing Intern Initiated a strategic marketing campaign for a $50M construction project, increasing brand visibility and attracting key investors Designed and executed an innovative social media strategy on a $5K budget, increasing property inquiries by 15% Coordinated market research and analysis for a new $100M+ investment portfolio, collaborating with cross-functional teams toproject a 20% ROI Developed and executed persona-based messaging and sales assets, aligning closely with product management and operations Collaborated with the technology team to launch a new website, reaching 10,000 visits in one month through targeted marketing Propelled a customer advocacy initiative, leading to a 10% increase in client acquisition through targeted marketing campaignsCITRINEPURPLE RESOURCE & OUTSOURCING (HR Consulting), Lagos, Nigeria Jan 2017 - July 2022Product Marketing Manager Drove a 25% expansion in market opportunities through keen customer needs analysis, generating an additional $1M in revenue Led cross-departmental collaboration in designing impactful marketing materials, resulting in a 27% increase in customeracquisition and a revenue increase of $3M Negotiated employment contracts for over 250 employees, achieving over $1.5M in savings while maintaining client satisfactionGUARANTY TRUST BANK PLC (Financial Institution), Lagos, Nigeria July 2013 - Sep 2016Product Strategy Specialist Managed client accounts valued at approximately $10.3M, focusing on small and medium-scale businesses Developed Africa's first bank-owned e-commerce platform in collaboration with the technology team, leading to a 25% increase inonline transactions through effective market research and analysis Facilitated a 30% increase in corporate client acquisition by analyzing and approving significant credit facilities Developed and implemented new brand and campaign strategies, achieving a 15% increase in company assets through effectivecross-functional collaboration Boosted client retention by 15% with strategic financial guidance, reflecting a solid value proposition in enhancing customerrelationshipsLEINADIBANIE NIGERIA LIMITED (Oil & Gas), Lagos, Nigeria Nov 2011 - June 2013Product Marketing Analyst Initiated a credit facility product, leading to a 300% profit increase ($1.5M) within six months Developed monthly sales and market trend reports, improving sales efficiency by 20% Coordinated consumer research and strategic planning programs, improving sales team performance by 15%EDUCATIONUniversity of Pittsburgh, Joseph M. Katz Graduate School of Business Pittsburgh, PAMaster of Business Administration February 2024 Micro-Credentials: Innovation and Entrepreneurship Concentration: Marketing StrategyBowen University, Iwo Osun, NigeriaBachelor of Science in Mass Communication November 2010SKILLS AND ADDITIONAL INFORMATIONSkills: Product Marketing Strategy Market Research & Competitive Analysis Digital Marketing & Social Media Engagement Cross-Functional Team Leadership Data Analysis & Customer Insights CRM and Project Management Go-to-Market Agile MethodologiesCertification: Professional Scrum Master 1 (PSM 1) Professional in Human Resources-International (PHRi)Technologies: Advanced Excel Salesforce PowerBIVolunteering: VP Marketing Club Community Children Teacher KATZ Ambassador Mentor at Marketing Club (20 hours monthly,enhancing internship placements) Train and sponsor widows to establish businessesAwards: Graduated Top 1% of the graduating class Katz School of Business 2024 Alumnae Council Scholarship Award1st Place CraneNXT Case Competition 1st Place KUZNESKI Innovation Cup |
