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Candidate's Name , GAI am an experienced marketing professional confident in developingand executing strategic plans for diverse markets. I have successfully managed significant ad budgets and used data to optimize campaigns. I enjoy collaborating with creative teams to produce impactful marketing content.Email: EMAIL AVAILABLE;LinkedIn:LINKEDIN LINK AVAILABLECell: PHONE NUMBER AVAILABLEMarketing Strategy Development  Agency and Vendor Management  Digital Marketing  Strategic Relationship Management  Market & Consumer Research  Personas  Project Management  Leadership and Team Management Canva & Adobe Suite  Film Production Assisting WORK EXPERIENCEFreelance Production Assistant October 2023 - Present Recent Projects: Lil Nas X (Music Video) Set Dresser - Magnolia Art Company - April 2024 Atlanta Kids Club - Fortopia (Short Film) Art Department - Magnolia Art Company - February, March 2024 Welchs (Commercial) Set Dresser - Magnolia Art Company - October 2023 Primrose School Franchising Companyhttps://www.primroseschools.com/ Atlanta, GA; April 2023 - March 2024 Brand Manager Implemented Marketing Strategy: Defined strategic protocols to increase awareness and improve the perception of Primrose Schools employer brand. Developed tailored marketing plans for 26 unique markets serving over 500 schools. Data-Driven Analysis: Analyzed market trends and brand awareness to understand competitor positioning and talent supply/behavior, guiding tactics quarterly. Collaborative Work: Worked closely with the creative team and outside vendors to create a variety of recruitment marketing and employer brand assets, including flyers, digital display ads, social videos, and careers site blogs. Led the kick-off meetings and managed project statuses through Asana. Project Leadership: Led a project to define candidate personas across all markets to help schools hire more efficiently. Conducted an analysis of teacher attrition, using school records, interviews, surveys, and other data to understand employee experience at the market level and provide improvement suggestions. Team Leadership: Mentored and directly managed a Sr. Recruitment Marketing Specialist through their successful completion of multiple projects and recurring monthly tasks. Joveohttps://www.joveo.com/ Remote; May 2022 - February 2023 Customer Success Manager Managed Advertising Budgets: Oversaw 6-figure monthly advertising budgets for national companies, offering data-backed suggestions to improve campaign performance. Strategic Relationships: Utilized digital channels such as job publishers, aggregators, social media platforms, Indeed, LinkedIn, and Google Search and Display to drive brand awareness and attract quality candidates. Problem Solving and Consulting: Consulted on recruiter challenges, strategy, and target personas. Practiced campaign location targeting optimization using demographic analysis and cost-per-click adjustments. Tech Integration: Managed new technology integrations within HR/TA tech stacks to enhance operational efficiency.Indeedhttps://www.indeed.com/ Remote; June 2021 - May 2022 Client Success Specialist  Enterprise Inside Sales Optimized Performance: Analyzed and optimized the performance of 80+ Enterprise recruitment marketing and employer branding accounts. Data-Driven Insights: Utilized data to assess marketing efforts' impact and determine client campaign improvements, presenting findings in Business Reviews. Cross-Functional Collaboration: Created, escalated, and completed cases in Salesforce and Jira, working with global Product, Search Quality, and Aggregation teams. Laminar Scientific; Cedar Rapids, IAhttps://www.laminarscientific.com/ Cedar Rapids, IA; Aug 2020 - Dec 2021 Operations & Marketing Lead Digital Advertising: Designed and implemented digital advertising strategies to promote the crowdfunding campaign, raising over $150,000 and increasing company awareness. Implemented a newsletter from the CEO to keep investors and potential investors engaged. Sourcing and Recruitment: Executed sourcing strategies and developed processes to recruit and onboard engineers for both remote and in-office positions, locally and internationally. Operational Efficiency: Implemented JIRA, a CRM, and employee management software to streamline operations and improve productivity.University of Iowa Health Care; Iowa City, IAhttps://www.uihc.org/ Iowa City, IA; Jun 2016 - Jun 2021 Nursing Assistant, Psychiatric Nursing Assistant Built and Nurtured Relationships: Established strong, supportive relationships with patients and their families, ensuring a high level of trust and communication. Accurate Documentation: Documented medical information in the patients electronic health record, ensuring accuracy and completeness. Assisted Daily Activities: Helped patients with activities of daily living such as bathing, feeding, and dressing, ensuring their comfort and dignity. Emergency Reporting: Reported urgent situations promptly to appropriate team members, ensuring quick and effective responses to patient needs.TECHNOLOGIES & CERTIFICATIONSTechnologies: Jira, Salesforce, HubSpot, Asana, Excel, Google Analytics 4, Programmatic Distribution, Source Tracking Pixels, Canva, Various ATS & CRM systems, Figma (basic UI/UX), PowerPoint, Adobe Suite EDUCATIONUniversity of IowaPsychology, BA (Incomplete)