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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedIn Github Portfolio Seattle, WA PROFESSIONAL SUMMARYA seasoned Marketing Analytics professional with a robust skill set encompassing both technical and digital marketing expertise. Experienced in web tracking, keyword research, PPC campaign management, customer segmentation, funnel analysis, and data-driven marketing strategy. Skilled in problem-solving and data storytelling via impactful dashboards, adept at bridging business-technology gap. Founded Malytics, to drive growth for small businesses using web analytics. EDUCATIONMaster of Science in Business Analytics(STEM), University of Texas at Dallas August 2022 - May 2024 Coursework: Database, Statistics, Cloud Computing, Big Data, Predictive Analytics, Data Warehousing, Marketing Analytics Bachelor of Engineering, Visvesvaraya Technological University August 2014 - June 2018 SKILLSProgramming Languages: SQL, Python, R, Linux Shell Scripting Data Visualisation: Microsoft Power BI, Looker, Tableau, AWS QuickSight, Microsoft Powerpoint Analytics Tools: MS Excel, Google Analytics (GA4), Adobe Analytics, Alteryx, Hotjar, Shopify Digital Marketing: DV360, GDN, Adroll, Google Ads, Bing Ads, Criteo, Google Search Console, Ahrefs, Canva, SEM rush, Mailchimp, Amazon DSP, Salesforce, Pardot, Google Tag Manager Project Management Tools: Jira, Asana, Microsoft Planner, Viva Goals Certifications: Google Tag Manager Fundamentals, Google Analytics Certificate, AWS Cloud Practioner EXPERIENCEMarketing Data Analyst - Internship May 2023 - April 2024 Informativ LLC Frisco, TX Developed table mapping techniques through stored functions and joins within MS SQL Server, to perform advanced data manipulation and integrate 80 GB of client records from three distinct relational databases resulting in the creation of the master customer database. Applied scoring and governance mechanisms for sales representatives with agile methodology to ensure data consistency. Improved form submissions by implementing effective click trackers resulting in optimized lead generation. Analyzed Net Promoter Score and provided recommendations for improving NPS scores based on customer pain points. Constructed 6 KPI tracking Power BI dashboards by constructing data pipelines and data modeling from Salesforce, Web Analytics, and ad platforms. Retrieved 70K+ records to provide B2B Marketing insights for senior stakeholders. Senior Executive - Marketing Analytics May 2021 - July 2022 Sproutlife Foods Pvt Ltd. Bengaluru, India Automated Social Media Marketing reports in Excel by leveraging VBA Macros, advanced formulas like SUMIF, VLOOKUPs, array functions and pivot tables, reducing report creation time by 50% for enhanced efficiency. Created Tableau dashboards for Data Visualization by creating ETL pipelines, integrating marketing, CRM, sales, and shipment data through collaboration with cross-functional teams, leading to a 38% reduction in order processing time. Secured first-page rankings for competitive keywords within three months by implementing off-page SEO strategies, significantly boosting SERP rankings from third-page to top positions. Achieved a 43% revenue growth through strategic up selling by automating email workflows and optimizing campaign performance. Utilized Frequent Item Sets for bundling and modeled retail pricing strategies by analyzing customer lifetime value, customer engagement metrics and competitor analytics. Senior Marketing Analyst July 2018 - May 2021Hiveminds Pvt Ltd. Bengaluru, India Optimized the credit card product marketing funnel by contributing in building marketing mix modeling, auditing test cases and ad hoc analysis. This created 15K+ qualified leads and a 23% increase in conversion rates. Consulted on Dominos account for market research, managing budgets, optimizing digital ads, building marketing plans, tracking codes implementation, project management and go-to-market growth strategy. Improved sales forecast accuracy by 18% using statistical analyses of digital marketing campaigns performance reports. Enhanced audience discovery strategies by implementing a comprehensive data analysis framework, resulting in a 15% increase in audience engagement as measured by click-through rates (CTR), by synthesizing demographic, behavioral, and psychographic data from multiple sources. Conducted comprehensive brand lift studies utilizing controlled experiments, resulting in a 13% increase in brand aware- ness and a 21% improvement in brand favorability metrics post-campaign implementation. Executed cross-channel attribution modeling, resulting in a 19% uplift in ROI and a 16% increase in media efficiency across digital and traditional channels. Orchestrated data-driven media planning approach, optimizing channel selection and allocation to achieve a 28% increase in campaign reach while reducing cost per acquisition by 15%. Boosted traffic to blog posts through On-Page content optimization with high search volume keywords and building back-links on high domain authority pages and refining site structure. This initiative propelled the newly launched blog section, garnering traction for popular relevant topics and tripling average daily readership. Led a team of two to achieve a sixfold revenue growth for a B2B SaaS product in two months, resulting in an 80% increase in ROI and 3x incremental Demo Sign Ups, by effectively implementing tracking codes and optimizing campaigns. Managed over $3M in ad revenue across the programmatic display landscape and ad exchange platforms. Conducted A/B testing for vernacular banners on landing pages of a e-Commerce product, and provided business insights based on customer research, customer segmentation and strategic marketing using drip marketing that reduced bounce rates by 36%. Improved behavior tracking by implementing click and impression tags, integrating Scroll Depth triggers on Google Tag Manager and incorporating heat map analytics using Hotjar. Crafted End to End Lead Funnel utilizing the AIDA model for marketing optimization, scrutinizing drop-off points within a six-step form-fill process through click trackers at each stage. Devised tailored remarketing approaches for users experiencing drop-offs, resulting in a 34% enhancement in funnel completion metrics and as reduction in drop-off rates. ACADEMIC PROJECTSStock Market Analysis: Implemented a full-stack real-time stock market analytics pipeline with stream ingestion with AlphaVantage API, leveraging Apache Flume, Python, HDFS, and Spark RDDs for 5 stocks.(GitHub Link) YouTube Data Engineering Project: Extracted JSON and CSV files using AWS CLI, transformed them into tables via AWS Glue, and conducted table joins in AWS Athena with Hive queries. Preprocessed the data using AWS Lambda.(GitHub Link) Used Electronics Classification: Designed and implemented machine learning techniques including Random Forest, SVM and XGBoost models to categorize used electronics into 2 distinct classes: Budget-Friendly and Feature-Intensive.(GitHub Link) Uber Trip Data Analysis: Analyzed Trip Record Data with Google Cloud Platform, employing BigQuery, Cloud Storage, Compute Engine and Looker, while configuring permissions, managing ports, and crafting insightful dashboards.(GitHub Link) Data Science Project on Airbnb Reviews: Deployed logistic regression analysis, calculated beta values to assess variable impact and ensured model accuracy to identify key factors contributing to Super Host status on Airbnb.(GitHub Link) Blood Bank Management: A MySQL database project featuring relational schema design, meta data, sample insertion, integrity constraints, stored function for querying donors, and SQL queries for information retrieval.(GitHub Link) PERSONAL ACCOMPLISHMENTS Founded Malytics, led a team of 3 to empower 6 small businesses in digital growth through analytics and data visualisation. Secured a Top spot in the Alteryx Datathon with automated business intelligence and analytics workflows in 2023. Marketing Head at The Product League Club (Product Management), UT Dallas Chapter in 2023 |
