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L INKSPortfolioSKILLSDigital MarketingCampaign ManagementSEOCopywritingCRM SystemsPPC AdvertisingContent StrategyAdobe Creative SuiteUI DesignEMPLOYMENT HISTORYMAY 2017 - MAR 2020Corporate Sales Manager, Delta Air Lines, Greater Minneapolis-St. Paul Area FEB 2015 - MAY 2017Brand Advisor, Delta Air Lines, Greater Minneapolis-St. Paul Area JAN 2014 - FEB 2015Customer Sales, Delta Air Lines, Greater Minneapolis-St. Paul Area EDUCATIONSEP 2020 - DEC 2023Technical Communication, Metropolitan State University, Greater Minneapolis-St. Paul AreaINTERNSHIPSSEP 2022 - DEC 2023Event Planning and Marketing, Minneapolis Vintage Market, Minneapolis EMAIL AVAILABLEPHONE NUMBER AVAILABLE CASSIDY SANGSTERCONTENT & DIGITAL MARKETING STRATEGISTPROFESSIONAL SUMMARYAnalytical Content & Digital Marketing Strategist, bringing more than seven years of expertise in digital solutions and strategic marketing management. Skilled in data analysis and digital advertising, including PPC across various platforms, aiming to drive significant improvements in campaign performance and audience reach. Committed to aligning marketing strategies with the mission-driven goals of the Amherst H Wilder Foundation. Served as vital link for sales team, providing program information and research Utilized persuasive communication to nurture customer relationships, spurring a 20% increase in repeat salesActively engaged potential customers, overcoming objections and driving a 15% rise in new customer acquisitionPioneered thorough training, leading to a new call center launch in the Philippines Guided multiple teams to exceed operational efficiency benchmarks Boosted specialist performance, with many hitting 100% efficiency levels Pioneered innovative digital marketing strategies, ranking in top 5% of sales performersEnsured impeccable record keeping with a 100% accuracy rate in sales data managementUtilized excellent communication and problem-solving skills, consistently surpassing sales targetsDelivered superior customer service, setting a new standard in customer relations Bachelors Degree in Technical Communication with Minors in User Experience Design and Advertising.Graduated with Cum Laude honors.Spearheaded the creation and implementation of impactful social media marketing campaignsProduced eye-catching advertisements across various social media channels resulting in a 15% increase in event participation