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Title Data Analyst, Market Research Analyst, Business Analyst
Target Location US-NJ-Jersey City
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Candidate's Name
PHONE NUMBER AVAILABLE  EMAIL AVAILABLE  LINKEDIN LINK AVAILABLEAccomplished Data Analyst with over 5 years of experience in data analysis, business intelligence, marketing analytics and project management. Proven ability to leverage BI tools, data mining techniques, and machine learning models to extract valuable insights and drive data-driven decisions. Adept at creating visually compelling dashboards, conducting in-depth marketing performance analysis, and collaborating with cross-functional teams to achieve business objectives. SKILLS & CERTIFICATESTechnical Skills: Tableau Power BI IBM SPSS R Python ML/AI SQL Microsoft Excel CAD (Adobe Suite) Agile Methodologies (Scrum) SoftSkills: Proficient in Project Management Exceptionally Detail-oriented Effective planning and organization abilities Strong visualization and presentation skills Inquisitive and resilient mindset Flexible and adept at multidisciplinary collaborationCertificates: Google Analytics, HubSpot, Mail Chimp WORK EXPERIENCEBusiness Analyst, DevJee Inc., NYC, OCT 2023  CURRENT Zara Realty, NYC, Dec 2023 - Current Spearheaded SAP B1 implementation and business analysis for Inventory Management. Facilitated seamless communication between clients/end-users and the technical team. Conducted quality testing and user acceptance testing. Currently providing post-implementation support to ensure a smooth transition and optimal system performance.Vornado Realty Trust, NJ, Oct 2023 - Feb 2024 Led a Building Management System (BMS) development project. Facilitated Agile software development processes as a Scrum Master, utilizing Azure DevOps. Collaborated with clients to create Business Requirements Documents (BRDs). Enabled developers with Technical Design Document (TDD) practices. Ancillary Projects & Assignments Collaborated with stakeholders to gather and document detailed requirements for AI projects, effectively communicating technical concepts and insights to non-technical stakeholders using Agile Methodologies (Scrum). Collected and analyzed relevant data using Excel and Tableau, identifying patterns and opportunities for AI-driven improvements, leading to actionable business insights. Partnered with data scientists and AI engineers to design solutions addressing business needs, utilizing Python and R for model development, and assisted in evaluating AI model performance and iterating as needed. Maintained comprehensive project documentation, including requirements and analysis results, ensuring clarity and consistency throughout the project lifecycle. Leveraged PowerPoint, Tableau and Microsoft Excel to create dynamic visualizations and reports, facilitating clear communication of complex data insights to stakeholders.Marketing Analyst Intern, Fashion Mingle, NYC, MAY 2023  NOV 2023 Implemented and optimized HubSpot CRM systems for efficient customer data management. Achieved 10% membership growth through precision-targeted marketing campaigns, showcasing acquisition, engagement, and retention expertise. Developed, analyzed, and presented KPI reports using HubSpot and Google Analytics, demonstrating proficiency in quantitative reporting and data science for actionable insights. Spearheaded testing and integration of AI tools for predictive analytics, highlighting expertise in business intelligence and technology. Identified bots as the main bottleneck in user subscription forecasting and proposed an innovative automatic bot detection approach. Utilized clustering models and advanced segmentation techniques to analyze customer data, identifying key segments for targeted marketing outreach, resulting in a 15% increase in campaign effectiveness and improved customer engagement compared to the last campaign. Managed and refined customer databases, ensuring data quality and segmentation for targeted outreach.EDUCATIONMS Consumer Analytics, LIM College, NY, USA (Major: Statistics) SEP 2022 - AUG 2023 MA Contemporary Fashion Design, IFA Paris, France SEP 2018 - FEB 2020 Diplme D'tablissement Fashion Design & Pattern Making, ESMOD, Dubai SEP 2014 - JUN 2017 Bachelor's in Commerce, Christ University, Bangalore, India JUN 2011 - MAY 2014MACHINE LEARNING PROJECTS, SEP 2022 - AUG 2023 Engineered and pre-processed 16 complex datasets, including data cleaning, filtering, and normalization. Constructed robust data pipelines for streamlined extraction and preparation. Statistical Analysis and Machine Learning with R: Applied advanced statistical techniques, including hypothesis testing (t-test, ANOVA, MANOVA). Conducted regression and classification analysis for predictive modeling. Advanced Python Data Analysis and Mining: Utilized Principal Component Analysis (PCA) for high-dimensional data reduction to enhance diamond quality prediction, cutting grading costs. Employed Linear Discriminant Analysis (LDA) to forecast Amazon seller review scores with 72.33% accuracy. Reduced 5% marketing costs by categorizing households based on survey data using K-Means Clustering Conducted regression analyses to predict top-selling H&M products using public datasets. Applied Natural Language Processing (NLP) to evaluate sentiment within Nike Reddit reviews.OTHER EXPERIENCEDesign Consultant, Ratio Design + Build, TRIVANDRUM, AUG 2018 - JUN 2022 (Remote) Strategically refined product offerings to meet market demand and enhance consumer targeting. Developed business strategies facilitating entry into the furniture production market. Advised clients on interior design concepts, material selections, and space planning for optimal functionality. Produced detailed 2D renderings to communicate design concepts for client presentations. Managed project timelines, budgets, and quality control measures to ensure client satisfaction. Skills: Interior Design  CAD  Project Management  Client Relations  Microsoft excel FashionDesign Intern, NAKT, BERLIN, AUG 2021 - OCT 2021 Conducted in-depth product research to identify market trends and consumer preferences, proficiently profiling target consumers to guide tailored marketing efforts. Managed sourcing processes to optimize the supply chain and minimize costs while actively participating in the creative process, contributing to product design concepts.Skills: Product Research  Computer-Aided Design  PresentationSkills  Fashion IllustrationProduct Design Intern, Gizah, AMSTERDAM, MAY 2020 - AUG 2020 Undertook comprehensive market research to inform successful product design strategies, actively contributing to the development of product lines. Played a pivotal role in creating technical files for streamlined product documentation and ensured efficient design-to-manufacturing workflows.Skills: Market Research  Technical Drawing  Workflow Management  Presentation SkillsArchitectural Design Assistant, Ratio Design + Build, TRIVANDRUM, AUG 2017 - AUG 2018 Liaised between architect and construction workers to ensure effective communication and implementation. Supported architects in drafting architectural plans, elevations, and construction drawings. Enhanced the design process through the creation of 3D models and renderings. Conducted thorough site visits to document existing conditions for renovation projects. Managed project documentation and collaborated with consultants and contractors. Coordinated seamlessly with vendors and contractors to facilitate project execution.Skills: Architectural Design  Construction Documentation  Site SupervisionFashion Design Intern, NSL Fashion Pvt. Ltd., MUMBAI, AUG 2016 - 1 MONTH Led thorough market and design research, analyzing emerging trends, consumer preferences, and competitor data. Leveraged fashion illustration skills to creatively bring distinctive design concepts to fruition, while also refining online sales strategies based on e-commerce data analysis.Skills: Market & Design Research  Fashion Design  Adobe Illustrator  Adobe PhotoshopFashion Intern, Aditya Birla Fashion & Retail Ltd., BANGALORE, JUL 2016 - 1 MONTH Spearheaded factory correspondence, supported sampling processes, and expedited product development, ensuring streamlined production workflows. Collaborated on design alterations to minimize production costs without compromising quality, while also engaging in quality control measures and packaging assessments.Skills: Team Management  Teamwork  Microsoft Excel  Microsoft Office

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