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Click here or scroll down to respond to this candidateCandidate's Name
Street Address SE Osier Avenue PHONE NUMBER AVAILABLE cell EMAIL AVAILABLEWest Des Moines, IA Street Address
SummaryExperienced, results/quality-oriented project manager and creative marketing professional seeks company that will utilize my skills to increase growth, improve productivity and enhance value to clients. Extensive project management, design and production expertise in print publication development, advertising/marketing initiatives, product packaging, mixed-media programs and digital/TV/radio/video/social media/web projects.SkillsProject Management Graphic Design Marketing/Advertising/Promotion Publishing Video Production and Editing Creative Services/Management Social Media/Website Management Email Marketing Content Creation Adobe and Microsoft Software Professional ExperienceMarketing Manager Expedition Wealth Management, Expedition Insurance Services March 2023 to PresentInitiate creative direction, marketing strategy, branding and design for all marketing efforts including client newsletters, client acquisition seminar presentations, booklets, social media posts (video and graphic), email blasts, internal and external forms, branded giveaway itemsManage email database of clients on online email software websiteDevelop solutions to attract and engage audiences to the company websiteResearch new marketing efforts to reach active and new audiencesWebsite content creation, updates and management Marketing Manager RE/MAX Lake of the Ozarks Team Jane Kelly December 2020 to March 2023Managed all marketing, image, branding and advertising for this $100M real estate team.Enhanced, strengthened and standardized creative strategy and design across electronic media including videos, social media posts, content creation, email blasts and web blogs postsDesigned, developed and produced direct mail and print programs to increase company exposure, branding and properties availableImage manipulation and color correction of property photographyAnalyzed and interpreted social media statistics and devised new marketing efforts to grow these resultsReduced printing costs by 28% and improved quality and quantity of print mailingsIncreased website users by 48% and sessions by 52% in a yearIncreased website sessions via social media referral by 190% in a yearGrew Facebook audience by 19% in a yearVideo Production Media Specialist Woodland Scenics - The Woodland Company September 2018 to December 2020Created content, planned, shot, directed and edited how to and product information/introduction videos using Premiere Pro, Photoshop, Audacity, After Effects and IllustratorPhotographed products and created graphic design elements for video and website useCoached talent featured in videosPublisher, Owner Kansas City Sports & Fitness Magazine, TV and Radio October 2005 to August 2018Owned-and-operated this media companyOversaw complete project and financial management for all aspects of sales, marketing, promotion, layout, design, content creation, production, WordPress website/blog, social media, direct marketing email and administration tasks for this monthly magazineHosted, booked, shot and edited video/audio for live-on-tape half hour weekly TV/Radio showInitiated and implemented long term and seasonal marketing programs that integrated print, TV, radio, WordPress web and social media for partnering businessesDesigned sales and marketing programs and marketing materials to attract new customersIncreased sales 20% in 2016Directed editorial contractors/contributorsManaged relationships with key vendorsOnline Catalog Marketing Supervisor Cummins Tools November 2004 to August 2005This was a contract positionManaged marketing for their online catalog including design, Ad Words management, copywriting, SEO, usage and analysis of resultsSupervision of order and fulfillment staffIncreased online sales by 40+%Marketing Manager Enzymes, Inc.March 2002 to October 2004Leadership/project management and creative direction of graphic design, package design, copywriting and web design/development, plus supervision of graphic designer, copywriter, photography and printing contractorsInitiated and developed comprehensive marketing programs to promote this distributor of nutritional supplements including catalogs, brochures, POP and sales flyers targeted to B2B and B2C customersLeadership role in creation of corporate marketing plan supporting objectives of management and salesDesigned, developed and maintained three web sitesLaunched a monthly email program targeting customer databaseUpgraded trade show graphics and accompanying materials for industry eventsSpearheaded Enzymes Direct program for B2C customers Creative Services Manager Relco Corporation - Reliable Automotive May 1997 to January 2002Designed and managed development of B2B and B2C websites for one of the nation's largest wholesalers and distributors of aftermarket automotive accessoriesCreated and implemented strategy to gathered customer information and new customer leads through the company websitePioneered and managed development of an affiliate marketing program that enabled customers to have their own e- commerce Web sites utilizing Relco's automotive parts databaseManaged $4 million annual print budgetLed department of eight designers, two photographers and two traffic coordinatorsOversaw/managed concurrent projects including development, design and production of B2B and B2C product catalogs. These included: the annual 1,200+ page Reliable Source Book, Reliable's bi-annual 300+ page retail catalog and bi-annual 100-page direct mail catalogs for Bass Pro Shops and Sears Automotive.Managed concurrent printing of catalogs with multiple print vendorsInitiated and supervised change management and continuous improvement processes to streamline production and reduce printing costsIn charge of conceptualization, design, development and project management of all other company marketing materialsCreated new concepts for trade show presenceCreated programs to increase staff development to improve skills and responsibilities Additional Experience Full Time and FreelanceKAUM-FM/KXYZ-AM (ABC owned and operated) and KRLY-FM, Houston, TX. Promotion Director. Took KRLY to #1 ratings for several rating periods.KTXH-TV, Houston, KBVO-TV, Austin, TX. Promotion Director for these sign-on TV stations Terracon Engineering: Designed and developed Delivering Success book to help the company train staff and increase business Dinner Playhouse Inc.: Supervised staff of 15; wrote, directed and produced more than 200 TV and radio commercials; layout and design of all ads, mailers, show publicationsMid-America Manufacturing Technology Center (MAMTC): Developed and produced their quarterly eight-page newsletter for 10 years. Also created and produced seminar promotional brochures Kauffman Foundation: Researched and wrote articles for Young Entrepreneurs newsletter and developed Web content for three Signature Series programs for entrepreneursHuman Dynamics Interactive: Advised, helped with project planning and provided graphic design for a $100,000+ project for Hoechst Marion RousselHallmark: Production of animated greeting cards for Hallmark's web initiative Education University of Missouri School of Journalism, Advertising Division, Columbia, MO, BA References Provided on requestOnline Portfolio Candidate's Name .crevado.com |
