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Click here or scroll down to respond to this candidateCandidate's Name
Street Address NW 98th St,Pembroke Pines, FL Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLE Education FLORIDA ATLANTIC UNIVERSITY Boca Raton, FL Bachelor of Arts in PsychologyUNIVERSITY OF SOUTH FLORIDA Tampa, FLBachelor of Science in Bio-Medical ScienceWork Experience12/2020 04/202405/2017 03/2020AGRANCO CORP. USAMarketing Specialist Market Research and Competitive Analysis: Researched product positioning in the market, collected customer feedback, and created customer personas. Lead Generation: Directed and launched a paid b2b marketing campaign increasing the number of current international distributors by approximately 10%. Retail and Wholesale Marketing: Wrote and edited brochures, retail store marketing materials, magazine ads, website copy, newsletters, videos, and social media posts. Email marketing: Created and maintained two email newsletter and multiple email marketing campaigns that increased customer engagement and leads. Content Creation: Produced branded physical marketing materials for customized international distributor onboarding packets and client sales teams. Orchestrated the development of comprehensive training materials for prospective client meetings, client sales team onboarding, and in-house product education presentations; improved client satisfaction scores by 30%. Social Media Management: Ran and maintained social media presence across four social media platforms: Facebook, LinkedIn, Twitter, and Instagram. Increased social engagement 67%. Tradeshow Management: Organized, designed, and executed company convention and expo presence at over eight industry shows directly leading to an increase in sales. Leadership: Lead a team of freelance artists to create two websites and over twenty printed products. Brand and Product Messaging: Supported the launch of a domestic retail brand by creating digital and printed sales materials and designing product labels leading to a 22% increase in revenue. Relationship Management (external and internal stakeholders): Liaised between external and internal teams including marketing, sales, content and product teams. SOUTH BEACH PHOTO BOOTH COSales and Marketing Manager Account Management: Managed and collaborated with over ten Destination Management firms and corporate event planners to close sales and meet needs for event rental services of prospective clients. Relationship Management: Executed targeted networking initiatives at 10 industry events per year; cultivated relationships with top executives leading to a 32% increase new business partnerships Product Presentations: Led product presentations for various stakeholders. Coral Gables, FLMiramar, FLStudio and Production Manager02/2010 05/2017 Project Management: Supervised between 20-30 projects per month for a premier South Florida based photography and event services company. Sourced photography equipment materials from domestic and international manufacturers. Improved workflow by instituting quality management procedures to be used at all events, decreasing the loss of equipment from 20% to 0%. Leadership: Conducted interviews for and trained over 20 event staff on client service, photography equipment skills, and company policies. Directed staff meetings, monitored budgets, scheduled staff, and conducted performance evaluations for all 20-event staff. Content Creation: Utilized Adobe Photoshop CS6 to create custom digital graphics for client products such as photo prints, photo frames, vinyl wraps, and custom backdrops.Miramar, FLCommunityInvolvement Lab Volunteer for microbiology professor Nwadiuto Esiobu at Florida Atlantic University Volunteer at Vacation Bible School at Fort Lauderdale Adventist Church(seasonal/summers) Volunteer of Fort Lauderdale Adventist Church Health Committee Skills Develop, implement, and manage integrated marketing campaigns across various channels (digital, social media, email, and print) Creating and managing engaging content (written, visual, video) for various marketing channels. Microsoft Office, Adobe Suite programs and other content creation tools. Social media: Hootsuite, Facebook, Twitter (X), Instagram, LinkedIn Email marketing: Klaviyo Track marketing campaign performance and generate insightful reports. Manage multiple projects simultaneously, set deadlines, and delegate tasks effectively. Navigating and utilizing professional peer reviewed databases for research purposes. Handling confidential material. Excellent written and verbal communication skills to collaborate effectively with coworkers and external stakeholders. Strong problem-solving skills and a creative approach to develop innovative marketing strategies. Ability to adapt to changing trends and technologies, with a continuous learning mindset. Excellent organizational skills with the ability to manage multiple tasks, prioritize effectively, and meet deadlines consistently. CRM: Mailchimp, Zoho |
