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With over eight years of product and over a decade of visual design experience, I thrive incross-functional, data-driven, agile teams where forming and testing hypotheses that lead to a shared vision is integral to product strategy, design, and delivery. SkillsUser Research  Affinity Maps  Ideation  Strategy  Wireframes  Prototypes  Cognitive Walk- throughs  Design Systems  Usability Tests  UX Reviews  Scrum  Figma  Illustrator  Photoshop ExperienceCUSTOMER EXPERIENCE DESIGN LEADCandidate's Name  2023  PresentGlunos is a gluten-free baked goods start-up based in LatAm. Updated brand.  Re-designed packaging for all products.  Developed a style guide. Strategized and designed monthly social media campaigns.  Art-directed photo shoots. Currently in the planning stages of a B2B/B2C e-commerce site. PRODUCT DESIGN LEADALLTRUCK JUL 2023  OCT 2023AllTruck is an Uber-like system that ships construction materials and rubbish within LatAm. Developed UX strategy and defined information architecture with CEO and tech lead. Wireframed initial ideas for cognitive walk-throughs.  Prototyped high-fidelity workflows. Documented final high-fidelity design.SR. PRODUCT DESIGNERKIN + CARTA NY JAN 2022  OCT 2022Kin and Carta is a UK experience design consultancy with 1000+ employees worldwide. Gordon Food Services (GFS) e-commerce  Led two eight person remote teams as an individual contributor through iterative design and delivery.  Designed the entire end-to-end B2B ordering experience.  Designed UX for new feature workflows.  Collaborated on design system scaling and implementation.  Implemented accessibility guidelines (WCAG). New customer acquisition rates increased 1015% monthly after deployment. PRODUCT DESIGN LEADONLINE MEDITATION EVENTS NY SEP 2020  DEC 2021Online Meditation Events provides groups with live, remotely guided meditation. Conducted field studies.  Defined user personas, prepared a deck, and presented findings.  Participated in UX strategy and planning with PO and tech lead.  Sprinted through iterative design and delivery for B2C site.  Provided creative direction for the development of illustrations for social media ads.  Prepared style guide. Case-study portfoliowww.luichi.NYCPHONE NUMBER AVAILABLEEMAIL AVAILABLEBrooklyn, NY p1LinkedInLuis GonzalezProduct DesignSR. PRODUCT DESIGNERWORKMARKET AN ADP COMPANY NY SEP 2016  MAY 2019WorkMarket (WM) provides businesses with tools to recruit, book, and pay freelancers. Led two remote cross-functional teams through user research and design.  Collaborated on design system scaling and implementation.Employee Management  Synthesized, prepared, and presented findings after gathering data from WM QA analysts.  Developed UX strategy with PO and tech lead.  Iterated on design and delivery of an Employee Management dashboard.Roles & Permissions  Conducted research with product directors responsible for creating system roles.  Wire-framed a dashboard using design system components. Usability-tested complex workflows.  Iterated on design and delivery. Org. Structures  Led Product Director, PO, and tech lead through user research and wire-frame workflows.  Conducted cognitive walkthroughs with KPMG, LOral, NYTimes, Walgreens, and Yahoo!  Led team through affinity mapping.  Prepared user research report and presented findings.  Developed UX strategy with the Product Director, PO, and tech lead.  Iterated on design and delivery.  Usability tested as needed. SR. PRODUCT DESIGNERBOOKER BY MINDBODY NY MAR 2014  AUG 2016Booker helps spas/salons manage marketing, bookings, customers, and employees. Led four cross-functional co-located teams through user research and design. B2C Point of Sale  Developed a Proof-of-Concept (POC) for Clover Systems, which was standardizing the use of chip-embedded credit cards in the US.  Conducted stakeholder validation with POC.  Synthesized, prepared, and presented findings.  Sprinted through iterative design and delivery of high-fidelity prototypes. B2B Android and iOS merchant-facing customer checkout  Prepared workflow to achieve web feature parity.  Sprinted through iterative design and delivery. B2B Android and iOS settings/onboarding  Sprinted through iterative design and delivery using Android and iOS patterns, making the native merchant apps self-sufficient. As a result, acquisition rates increased threefold in the first two months. EducationMASTER OF HUMAN-COMPUTER INTERACTION AUG 2013Carnegie Mellon University School of Computer Science Collaborated on a client project in a team of four with Genentech, a biotech company. CertificationsUX MANAGEMENT MAY 2024  PRESENTInteraction Design Foundation How to hire and inspire a UX team.  How management of UX professionals directly affects ROI.  What UX team should be doing in order to grow UX efforts across the organization. Case-study portfoliowww.luichi.NYCPHONE NUMBER AVAILABLEEMAIL AVAILABLEBrooklyn, NY p2LinkedInLuis GonzalezProduct Design