| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLESummary:Results-driven account professional with a comprehensive background in driving transformative change and technology integration within creative marketing production and customer success for the technology industry.Adept at identifying and capitalizing on new business opportunities, translating insights into actionable strategic plans, and fostering robust client relationships.Equipped with core sales consulting expertise including executive leadership facilitation, client engagement, and end-to-end sales cycle management.Demonstrates a strong command of the software development life cycle, digital marketing strategies, marketing automation, and marketing technologies.Implemented mechanisms to drive operational efficiencies, enabling the delivery of programs at scale while maintaining high quality and client satisfaction.Professional Experience:Catalysis Corporation, Seattle, WADirector of Strategic AccountsMarch 2017 - PresentIdentify, define, and propose strategic marketing programs to drive client business goals while maximizing their marketing investments. GTM tactics span research, integrated marketing, demand generation, technical readiness/learning events, media, and other tactics.Devised and implemented sales strategies to attract, retain, and grow existing client accounts, consistently leading to increased client satisfaction and repeat business, driving YoY growth by 15.1% per year.Identified, developed, and managed large outsourced services agreements for marketing services, ensuring alignment with Catalysis' strategic goals and objectives.Established and maintained strong relationships with key stakeholders in procurement and Business Group, resulting in a deep understanding of client requirements and more efficient contract negotiations.Led master services agreement negotiations with both procurement and the Microsoft Cloud Leadership team. This involved reviewing and analyzing contractual terms and conditions to protect the interests of Catalysis.Skillfully negotiated rates, labor agreements, and pricing to maximize profitability while maintaining strong client relationships. Secured favorable terms in complex, high-value contracts with the Microsoft Cloud (Azure and Industry, Data and AI, and Modern Work), Consumer, and Gaming business groups.Developed and delivered Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs) to inform clients of program health and optimization opportunities.Catalysis Corporation, Seattle, WAAccount Lead Microsoft Cloud Marketing (Azure)January 2012 March 2017Identified and closed large outsourcing agreements with the Microsoft Cloud business group by working with product group leadership to devise martech solutions to attain their marketing objectives.Led an operations team responsible for creating integrated marketing programs for Microsoft Azure purchasing cycle. Evolved the Azure product trial campaign from a single program into 28 global engagement programs.Consulted stakeholders to identify marketing goals and tactics, relationship marketing journeys, e-communications, content events, and partner programs.Managed the agencys outsourced agreement with procurement and client leadership. Led and delivered MBRs/QBRs to client leadership, managed budgets, resources, and timelines to ensure successful project delivery and campaign performance.Mentored and developed team members, fostering a culture of innovation and excellence within the operations team.Maintained a deep understanding of the cloud computing industry, market trends, competitive landscapes, privacy and data governance, and marketing technologies to guide marketing strategies effectively.Fostered strong client relationships, driving client satisfaction and loyalty, leading to long-term partnerships.Catalysis Corporation, Seattle, WASenior Program Services ManagerMay 2006 January 2012Provided strategic planning, insight, and consulting on a variety of relationship marketing programs for the Microsoft Office Server and Tools, Windows, and Technical Audience Marketing teams, ensuring maximum effectiveness and marketing ROI.Led the strategic design, development, and delivery of marketing campaign execution, design, and delivery of interactive tools, and advanced data analytics.Identified and closed large outsourcing contracts with the MS Server and Tools Marketing Group by working with product group leadership to devise martech solutions to attain their marketing objectives.Developed and managed projects that accounted for 44% year-over-year growth from 2006 to 2009.Defined campaign strategy, execution, analysis, and optimization plans for connected marketing campaigns incorporating physical collateral, digital/interactive, mobile, social, e-commerce, and relationship marketing channels.Led cross-functional teams, including developer, UI/UX, QA, project management, product licensing, and global operations supply chain to ensure project success.Versed in Microsoft & AICPA privacy guidelines for managing online capture, storage, distribution, and choice/consent management of personal identifiable information (PII).Led cross-functional teams for the design and build of an SOA data interchange for the Microsoft Global Marketing Operation (GMO) email solution. This data interchange provides a service-oriented connector between Microsofts internal data systems (such as RegSys, MS-I, MSO, Geneva, and Genesis) and ExactTargets web service API.Led a cross-functional team designing a similar data interchange for the Microsoft Online Services data systems (MS-I, MSO, UPS, Geneva, and Digital River) and ExactTargets web service API.Interactive Solutions New Media Inc., Philadelphia, PA & Toronto, ONTNational Account ManagerSeptember 2001 May 2006Delivered strategic planning, consulting, and management services for digital education/learning programs to Fortune 500 firms including the pharmaceutical, medical device, financial services, consumer products, and automotive industries.Awarded ISNM President Club sales award in 2004 and 2005 by driving revenue by 15% YoY from 2003 through 2006.Managed the successful launch of the companys US operations and oversaw operations of the Redmond, WA, and Doylestown, PA offices (assumed roles in June 2005 and April 2003, respectively). Directed the companys corporate marketing communications, educational seminars, trade shows, and served as a delegate for Canadian international trade missions.Versed in adult learning modalities, instructional systems design, LMS interoperability standards (AICC, SCORM, etc.), online learning development tools, and deployment platforms.AppLabs Inc., Philadelphia, PABusiness Development / Account ManagerSeptember 2000 August 2001Led sales of offshore software development and testing services to Fortune 1000 companies in the Mid-Atlantic region. Responsibilities included:oEngaging executive decision-makers and promoting AppLabs' capabilities.oUtilizing solution-selling techniques to address client needs and present tailored proposals.oEnhancing customer satisfaction and growing accounts for long-term revenue.oCreating sales reports for forecasting and campaign analysis, including SQL query writing.Alternative Resources Corporation, North Wales, PABusiness Development / Account ManagerSeptember 1996 - September 2000Managed and cultivated accounts for engineering consulting services to Fortune 500 companies in the Mid-Atlantic region, supervising projects in broadband communications, process control instrumentation, information systems, and microprocessor design.Mohnsam GmbH, Muehlheim/Main, GermanyMarketing ProducerJune 1995 August 1996Supported senior marketing staff in promoting and selling Mohnsam's engineering products in European and North American markets. Responsibilities included demonstrating product capabilities, analyzing customer needs, providing technical specifications, and assisting in material translation.Education:Washington College, BA, Chestertown, MDOxford University (HMC), Oxford, UKSoftware/Tools:Project Management Tools: MS Office, Microsoft Project, Clarizen, Azure DevOpsCollaboration Tools: Teams, VisioAnalytics Tools: PowerBIMarketing Automation: Marketo, Salesforce Marketing Cloud, Dynamics |
