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PHONE NUMBER AVAILABLE EMAIL AVAILABLE Candidate's Name .com LINKEDIN LINK AVAILABLECHICAGO, ILSUMMARYAward-winning Creative Director and Writer with extensive experience in conceptualizing and delivering award-winning, targeted, and creative campaigns for clients, ranging from startups to global agencies building famous brands, such as Bank of America, UnitedHealthcare and PediaSure. Focused on delivering on brand as well as to the bottom line. Work cross-functionally with various stakeholders across the organization. A strong leader skilled at motivating, training, and overseeing the performance of teams to ensure the achievement of company goals.CORE COMPETENCIESCreative DirectionCopy for AccessibilityFigmaStorytellingMarketing CommunicationsAdept with AI Prompting, Dall-EConcept DevelopmentLeadership and Team BuildingChatGPT, Midjourney, Watson AIClient PresentationsPerformance ManagementPowerPoint, KeynoteCampaign DevelopmentEmployee Mentoring and TrainingRunwayPROFESSIONAL EXPERIENCELEO BURNETT, Chicago, IL 2/2021 - 3/2024Creative Director / CopywriterClients Included: ALDI, Bank of America, United HealthcareDeveloped content and editorial strategy and creative to simplify complex financial information into more simple and easy to understand content for Better Money Habits, the financial education website from Bank of America.Developed social first campaigns for the Bank of America Chicago Distance series that touched all owned and organic media platforms.Led the team in creating a universal campaign platform and design systems for UnitedHealthcare Group Medicare Advantage plans, including user guides, social media, print, email, TV and direct to consumer work.ALDI Divisional Lead responsible for pulling down national brand campaigns at all local levels to tailor the work to individual markets throughout the nation.ARC / LEO BURNETT, Chicago, IL 1/2015  1/2021Creative Director / CopywriterClients Included: Dixie, PediaSure, Similac, Systane, Aldi, Babybel, Shoe Carnival, Kraft Heinz, Molson Coors, Kraft, Alcon, Coke, McDonaldsProvided creative direction and ideation for retail, TV, OLV, social, and online marketing.Acted as a strong leader that inspired a team of 6 Art Directors and Writers to create big, life-changing ideas that were on strategy.Spearheaded creative campaigns for Dixie, PediaSure, Similac, and Systane.Collaborated with others to pitch and win new business with brands such as Aldi, Babybel, Shoe Carnival, and Kraft Heinz.Spearheaded the creation of retail, shopper, and content marketing for MillerCoors, Kraft, and Alcon.Led the creative development and execution of global Coke / McDonalds Value Drink program consisting of TV, radio, digital, out-of-home (OOH), and in store messaging.Added value to new business pitches by extending above-the-line work to in-store executions.Developed various on-premises experiences for multiple MillerCoors initiatives to facilitate branded interaction through the customer journey to engage customers and drive sales.MARC USA, Chicago, IL 6/2013  5/2015Associate Creative Director / CopywriterClients Included: Payless ShoeSource, Gold Eagle, DePaul University, and Girls, IncLed the creative development and execution of the Payless ShoeSource brand campaigns with a specialization in quick-turn commercial productions in respond to sales reports in real time to help promote a sale to meet sales goals.Created compelling TV, print, online video, and digital creative campaigns for Payless ShoeSource, Gold Eagle, DePaul University, and Girls, Inc.Created polished, passionate, and pointed presentations for internal use such as Payless pitching to Steve Madden for an exclusive shoe line / collaboration.Developed pitches for prospective clients to win new business and upsold business to existing clients.OTHER RELEVANT EXPERIENCEDDB CHICAGO / OMNICOM, Chicago, ILCopywriterClients Included: Safeway, H&R Block, The Chicago Field Museum, LensCrafters, Aveeno, McDonalds, State Farm, Philips, Chicago Tribune - Red EyeMedia Types: Out-Of-Home (OOH), print, in store, web, TV and radioDDB LONDON, Chicago, ILCopywriterClients Included: Philips HealthcareWon the global pitch for the Phillips Healthcare division, sold the campaign, and continued working remotely with the DDB London office for over a year.EDUCATION AND CERTIFICATIONSGenerative AI: Prompt Engineering Basics, COURSERA, IBM CertificationLeveraging AI for Enhanced Content Creation, COURSERABachelor of Business Administration, Ohio University, Athens, OHAWARDS2020 Shopper Marketing, Single Retailer Program - Effie AwardsMolson Coors Pints and Plates Pizza Activation at Walmart - Effie AwardsPhiladelphia Cream Cheese Pro Award Bronze  Best Sampling or Trial Recruitment CampaignSTA-BIL Integrated Campaign - ADDY Gold
Similac - AdAge Recognition