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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLESales ExecutiveDynamic Sales Executive with over 15 years of proven expertise in crafting comprehensive front-end strategies and overseeing seamless back-end operations, encompassing digital marketing and operational optimization. Demonstrated success in elevating sales performance and driving revenue growth by up to 100%, through adept development and implementation of key performance indicators (KPIs) and delivering a remarkable 30% increase in ROI. Possess a profound comprehension of the evolving sales and marketing landscape, coupled with strategic acumen in lead generation, innovative marketing initiatives, and the establishment of competitive pricing structures. Renowned for tailoring bespoke sales and marketing frameworks tailored to the distinct needs of both emerging startups and established enterprises. Professional ExperienceEntrepreneur/ FounderVilla Vie Residences May 2021 PresentLead innovative ventures and identified significant market opportunities in the residential and cruise industries. Recognized and exploited opportunities in the $100B market intersecting residential and cruise industries. Founded two start-ups focused on providing affordable residential world cruise products, with offerings ranging from$100K for three years to $600K for premium living. Developed four versions of the residential product, leveraging market research and industry experience to boost sales by over 30% through a tiered strategy offering good, better, and best options. Directed a highly successful PR campaign for Life at Sea Cruises, generating 1 billion views in 60 days, with coverage on Fox Business, CNN, and the Drew Barrymore Show. Featured on Good Morning America to promote the innovative world cruise product. Engaged in all business aspects, including operations, sales, marketing, PR, and market research. Built and managed the sales department, customizing CRM and collateral, and recruited and trained a full sales team and support staff to scale the business effectively. Vice President of SalesStorylines Luxury Residence at Sea October 2020 October 2022 As a strategic leader in sales and marketing, I achieved significant growth and operational improvements through innovative initiatives. Developed a seasonal co-ownership model, increasing revenue by 20%, yielding an additional $62.5M. Created a digital marketing plan that boosted average sales by 30% ($450,000) through targeted buyer personas. Global Sales Director: Hired, trained, and led a sales team that presold over $400M in residences within 18 months. Designed four new residence floor plans and revamped the ship design, generating an additional 10% in revenue and selling 70% of the new floor plans in just 7 months. Sales and Marketing Director: Managed and customized the company CRM and designed all marketing materials. Recreated the pricing structure, increasing it fivefold in 18 months, now 200% higher than at inception. Created a referral program that incentivized team members, generating $15M in revenue. Grand Villa Senior CommunitiesCorporate Sales Specialist, Southeast Florida Region June 2019 September 2020 Increased Occupancy by 5% resulting in a $384,000 gross annual increase. Implemented a strategic turnaround sales plan for the regions distressed building. Restructured community sales team focusing on team sales and maximizing talent. Implemented a new business development plan focusing on generating nonpaid referrals. Candidate's Name PHONE NUMBER AVAILABLE Page 2 of 2Regional Director of Sales & MarketingBlake Management Group June 2018 June 2019 Oversaw 5 communities in the Gulf Coast Region, including lease-up of over 400 brand new units. Created new value-based and amenity-based pricing strategies, evaluated ROI on marketing initiatives; developed new campaigns which focused on increasing ROI within budgetary constraints. Executed an onsite training program to ensure sales team success. Implemented a Mystery Shop Program led by community teams to gain competitor training and foster team training. Director of Marketing & Start Up Strategy for 3 communities Orchard Senior Living March 2015 June 2018 Managed all marketing duties to completion of its first flagship building and two other locations. Lead planning and design development of all Orchard communities based on market conditions. Conducted analysis of core customer base, and uncovered opportunities for operational improvement which led to additional value and increased construction and the creation of cognitive care plans with increased Rent Revenue. Maintained an average occupancy of 99% which offers no concessions without the use of referral agencies, while being under budget since 2015. Managed all social media platforms, blog, video marketing, and content marketing. Community Relations DirectorMerrill Gardens at Dunwoody March 2013 March 2015 Reached 100% occupancy and maintained end-of-month occupancy of 100% throughout with 98.5% average occupancy over 24 months. Maintained a Move-in Wait List for 6 consecutive months. Maintained a conversion ratio average of 36% for the conversion of initial tours into move-ins Decreased average cost of move-in by 60% by generating leads through lower-cost methods. Increased Monthly Street Rate of all Apartments by an average of 30%. EducationUniversity of AkronBachelor of Arts in Finance and Business Management Tennis Team University of Akron 4-year Scholarship recipient Team Captain Junior and Senior Year Nationally ranked in the top 100 all four years Hall of Fame Inductee 2023Former Division I Satellite Tour tennis player |
