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Candidate's Name
Street Address  Gregory DriveShelby Township, MI Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLESUMMARY30 years of integrated marketing, advertising, and CRM campaign expertise - supporting sales teams - to generate sales for organizations.CORE COMPETENCIESCRM database expertData modeling, segmentation, and lead generation specialistWebsite design, development, and ongoing maintenanceSEO & SEM strategiesTradeshow managementMedia buyingDigital media strategies and retargetingAdvertising designBrandingPartnership managementProduct launchesEMPLOYMENTVIA MOTORS, Auburn Hills, MI(March 2022  February 2024)Marketing ManagerIndependently established the VIA Motors Commercial Marketing Department and built it from the ground up.RESPONSIBILITIES:-Onboarded CRM - Marketing Automation tool (HubSpot)-Designed CRM Customer Journey map-Implemented Marketing Brief-Established Value Propositions-Issued Brand Guidelines-Redesigned and optimized company website-Created and managed SEO and SEM campaigns-Purchased Media and developed creative for traditional and digital campaigns-Managed monthly Social Media calendar-Onboarded Social Media scheduling tool (Sprout)-Established Tradeshow plan, execution and data collectionELEMENT MATERIALS TECHNOLOGY, Troy, MI(September 2021  February 2022)Marketing Manager, AmericasManaged the full 360 marketing support of the Transportation, Environmental and Industrial Business Units in the United States and Canada, with a team of 2 direct reports. Daily responsibilities:Optimization of Worldwide Website - Google Keyword management - SEO updates SEM campaigns - Pay Per Click campaigns - CRM eDirect campaigns - Marketing Automation management - US and Canadian tradeshows - LinkedIn campaigns Webinar coordination - Industry White Papers - Lead generation - Video production Media buys - Advertising  Collateral - Laboratory Open House events - Newsletter production - Town Hall meeting coordination.STELLANTIS, Auburn Hills, MI(January 2011  August 2021)ManagerHired to establish the B2B Marketing Department for FCA/Stellantis to develop custom campaigns for small business owners (2011-2016). Transitioned my responsibilities to incorporate Fleet owner campaign management (2016-2021).-Aligned CRM list buys with Digital Retargeting campaigns.-Annual Journey Mapping planning to establish campaign messaging channels.-Established CRM Campaign A/B testing strategies to improve conversion rates.-Launched Oracles Marketing Automation tool, Eloqua, to align with the Stellantis Fleet Salesforce database.-Onboarded Salesforce Marketing Cloud, to replace Eloqua, during Q1 2021.-Created a Dealer Lead System, aligning numerous databases into one easy to use system for dealerships and Field personnel.-Annually executed 50+ industry-specific targeted eDirect CRM campaigns.-Developed relationships and programs with 10 association partners, attended their business meetings to present the Stellantis partnership benefits to their members and aligned their databases within Stellantis datasets.-Monitored program response rates and communicated success factors.-Managed 10+ Advertising and Marketing Agencies.-Oversaw and managed the Stellantis Vehicles for Business worldwide website.-Selected and executed 500+ industry specific tradeshows and sponsorships.-Managed the development and production of quarterly custom publications.-Ongoing presentations to senior management.DUFFY+PETROSKY, Farmington Hills, MI (2010)Account Manager-Led the new brand identity & marketing strategy development for the Dodge/Ram BusinessLink campaign, through the redesign of dealership and event materials.-Re-established the data requirements & segmentation rules for the Dodge/Ram BusinessLink Prospect List, representing small business owners, to maximize lead generation within specific regional markets.BBDO DETROIT, Troy, MI (1996-2009)Manager (2004-2009)Supervised the cross-functional execution of print advertising, CRM, event production, website development and data management for the $30MM Dodge Truck account, contributing to 3 product marketing launches in 1 year, with a team of 2 direct reports.-Designed and launched the Dodge BusinessLink dealer network and series of campaigns.-Orchestrated the development of the Dodge Ram 3500 Chassis Cab launch TDM, generating 239 sales in 90 days, producing a buy rate of .48%, leading to the highest recorded buy rate for a Dodge conquest TDM in 6 years.-Directed the 2007 Dodge Sprinter vehicle launch, which exceeded 20% in market share, with a 10% increase in 4 months, bringing competitive market share down 8-11% in segment.-Established Dodge partnerships with leading commercial suppliers such as Hilti, Fastenal, Adrian Steel, Bosch and MasterRack.-Implemented media plans with Hanley-Wood, HGTV, Sports Illustrated, Housing Zone and the NTEA.Direct Marketing Management Supervisor (1999-2004)Created and grew (from 5 to 35 employees in 2 years) the Direct Marketing Operations Engineering department that was established and recognized as the single point of truth for all database management and direct marketing efforts for all Chrysler Brands.-Established segmentation and data modeling strategies with IT professionals for COIN, Chryslers Customer & Owner Information Network that is still Single Point of Truth today.-Engaged a new data provider to manage the Dodge BusinessLink commercial campaign, which resulted in DaimlerChrysler savings of $237,000.Assistant Account Executive/Account Executive (1997)Traffic Coordinator (1996)CERTIFICATES/TRAININGHIGH IMPACT PRESENTATIONSDALE CARNEGIECertificate of Completion - High Impact Presentations  August 2017JOURNEY MAPPINGDIRECT MARKETING ASSOCIATIONCertificate of Completion  Journey Mapping  September 2017EDUCATIONCENTRAL MICHIGAN UNIVERSITY, Bachelor of ScienceGraduated December 1995Major: Journalism/Advertising Minor: Interpersonal and Public CommunicationMt. Pleasant, MIActivities:Walt Disney World College Program - CM Life Advertising Manager - Sigma Kappa Sorority Treasurer - Advertising Club - Undergraduate Teaching Assistant