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Click here or scroll down to respond to this candidateCandidate's Name , MBAStreet Address S. Briarwood Drive WestArlington Heights, IL Street Address EMAIL AVAILABLEPHONE NUMBER AVAILABLE LINKEDIN LINK AVAILABLECAREER SUMMARY:A very well-rounded senior marketing professional with demonstrated experience and accomplishment across diverse product and service industries, particularly Energy and Home Protection markets. Possess strong strategic, analytical and creative capabilities. Proven track record of growing business via acquisition activities and advanced customer retention strategies. Excellent communicator to all internal and external audiences. Collaborate with virtually all corporate functional areas such as operations, accounting and IT to achieve project objectives. Key Areas of Expertise: Sample Tactics: Customer Acquisition Print & Electronic Campaigns / Up Sells / Cross Sells / Launches Customer Renewal/Retention Offers / Cross Sell Bundles / Customer Journey / Engagement Planning Customer Communications Welcome Kits / Renewals / Account Mailings / Special Notications Production Management Vendor Management / Budgeting / Cost Reduction / Scheduling Creative Management Design & Copywriting Development / Resource Deployment Digital Marketing Content Management / E-mail Campaigns / Social Media Branding Re-Branding / Brand Standards / Public Relations / Messaging PROFESSIONAL EXPERIENCE:NRG Energy Buffalo Grove, Illinois 2016-2022 (formerly Direct Energy) Home Protection division (Home Warranty of America, Direct Energy Protection Plans, and AWHR appliance rental business P/Ls) Marketing Manager Customer Retention. Strategic and tactical management of all customer renewal activities, especially new customer conversion to evergreen renewals of their annual service contracts. Customer Communications. Responsible for end-to-end generation of customer communications, including a matrix of hundreds of variations in customer letters/contracts depending on product mix, geography, language, and stage in product lifecycle. Both print and digital responsibility. Customer Acquisition. Assisted in additional marketing efforts, including: video creation/advertising, trade magazine advertising, web development, and a wide variety of sales collateral and promotional items. Marketing Analytics. Initiated and maintained a wide variety of marketing reporting based on such KPI metrics as ROI, call center metrics, web enrollments, etc. Broke reporting down to the campaign/creative/response channel level. Employed tracking mechanisms such as individual campaign toll-free phone numbers and vanity web addresses. Created regular reports for senior management. Creative Management. Supervise all internal players and external vendors involved in the creation and execution of customer notications, including data team, legal department, creative agencies, print vendors, in-house digital team and digital contractors. Assist in layout development and copywriting. Marketing Operations. SME on all back-ofce functions relating to Marketing. Led cross-functional team in requirements documentation, build-out, testing, launch and modications to new corporate enterprise system. Branding. Keeper of the corporate logos/artwork library and champion of corporate branding standards on all print and digital communications.Big Shoulders Real Estate Group, LLC Arlington Heights, Illinois 2014-present President Entrepreneurial venture in real estate investment and residential home development. Responsible for all aspects of the business including direct marketing, market analysis and return on investment. Candidate's Name , MBA Page 1Nicor Naperville, Illinois 2002-2013 (acquired by AGL Resources) Retail products and services division (dba: Nicor Energy Services, Nicor Solutions, Nicor Advanced Energy, Nicor Services, Nicor Home Services, Tradewinds Heating & A/C, D.M. Dykstra, Hawthorn Heating & A/C, Nicor National, Vectren Services, Nicor Home Solutions, Pivotal Home Solutions) Senior Manager, Marketing Communications Customer Acquisition. Successfully executed a high volume (10-12 projects per month) of marketing deliverables across several company and third-party brands on time and on budget by creating marketing schedules with timelines and responsibilities and leading regular meetings to review progress and prioritize.Launched new warranty repair product concurrently across several brands/markets via direct mail by managing all aspects of direct mail messaging, design, copy, printing, and fulllment. Project produced over 2% sales rate to create 5,000+ new recurring contracts (more than double the plan estimate). Customer Communications. Directed all aspects of extremely complex multi-brand contract fulllment process (thousands of potential combinations), including management of the Information Technology function, legal compliance/approvals and vendor management, while optimizing cross sell opportunities.Oversaw growth of daily letter fulllment function from 1 brand/1 state to 5 brands/35 states; 2 welcome letters/2 product lines to 20+ letters/100+ product lines, while meeting strict legal compliance standards. Production Management. Reduced direct mail costs by hundreds of thousands of dollars despite rising postage rates by changing production processes, nding opportunities for volume efciencies, and employing multiple vendors to lower individual component pricing.Took over production management from agency, saving over $100,000 in production costs. Changed vendors, paper stocks, envelope sizes, and standardized creatives to save $120,000. Creative Management. Completely built in-house creative development capability by bringing in a MacIntosh computer and design software. Eliminated dependencies on external creative agencies to greatly reduce expensive creative costs while signicantly improving speed to market timing for marketing campaigns by a minimum of 2-3 weeks.Eliminated $50,000 - $100,000 annually in agency costs by judiciously using outside creative to create top quality designs, then tweaking those concepts internally for use across multiple brands and projects. Branding. Planned timelines and managed the changeover of many branded collateral pieces per two separate company name changes, led other one-time projects such as building signage and ofce branding.Per re-brand (from Nicor National to Pivotal Home Solutions): Developed plan and managed varied rollout of 50+ different pieces of ofce stationery across marketing, fulllment, billing, and human resources. NAVTEQ Chicago, Illinois 1999-2001The worlds leading provider of map databases and related technology (acquired by Nokia) Product Manager Product Management. Managed third-party database content as used in vehicle, Internet, eet/GIS and wireless mapping applications. Created and implemented three strategic marketing plans, from concept through launch and beyond. Developed full product denition and specication responsibility, on-going direction of product development effort, and pricing models. Cross Functional Team Lead. Led an international cross-functional team of 12-15 members to develop and improve the products. Maintained contact with sales group via customer visits, presentation materials, etc. Promoted new products internally and externally via product demonstrations, collateral, trade shows, etc. Project Management. Led two key global company initiatives, including:Corporate Price Guide: 120+ pages of complete pricing information for 6 OEM marketsCorporate Coverage Guide: 100+ page guide that provides detailed information on the geographic areas covered by existing map databases worldwidePrevious Positions:McGunn Safe Company Chicago, IllinoisA national manufacturer of advanced cash handling equipment Director of Marketing Directed all company marketing activities, including: strategic planning, direct marketing, advertising, public relations, sales collateral, lead generation, database management, and trade shows. Candidate's Name , MBA Page 2Nova Logic Tarzana, CaliforniaAn afliate label of Electronic Arts, the worlds largest distributor of computer-based video games Marketing Manager Managed all consumer product marketing activities, including: packaging, pricing, retail and distributor promotions, sales collateral, public relations, trade shows, advertising and direct mail. Mindcraft Software Torrance, CaliforniaAn afliate label of Electronic Arts, the worlds largest distributor of computer-based video games Marketing Manager Established and developed all consumer product marketing activities, including direction of seven national product launches. Initiated database and marketing research programs, newsletter, and product catalog. EDUCATION:UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles California Master of Business Administration. Concentration: International Marketing UNIVERSITY OF ILLINOIS, Champaign-Urbana, ILBachelor of Science, Business Administration/Marketing. 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