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Click here or scroll down to respond to this candidateSkillsCandidate's Name
EMAIL AVAILABLEPHONE NUMBER AVAILABLEAdobe Creative Suite Website Management Communication Coordination Event & Project Management Database Management Social Media Conversational Spanish-Updated and maintained two company websites via Webflow and Wordpress to support marketing and sales across two verticals, driving brand awareness, SEO, and inbound leads with integrated UX, gated content, and focused blog posts. W ork ExperienceMarketing ManagerFront Range Biosciences, Lafayette, CONovember 2018 to June 2021-Led emailing campaign initiatives using Mailchimp, Salesforce and Cannabiz Media tracking results via A/B testing and Google Analytics. Creating a regular cadence of communication and monitoring successes to increase customer experience and thought leadership within the markets of the two verticals.-Project managed all external events across the country. Including tradeshows such as MJ BizCon, NOCO Hemp Expo and NCIA Cannabis Summit, creating lead generation, media coverage, and expanding clientele relationships. Led internal events to boost employee morale and investor involvement.-Managed and created all marketing collateral and company support materials using Adobe InDesign, Photoshop, and Illustrator. Designing materials for clients and supporting our sales team created an in-house ability to offer co-marketing agreements with partners to maximize the relationships and ability to cultivate customers.-Functioned as production assistant and project manager for all photo/video shoots collaborating with cross functional teams for various marketing initiatives boosting online presence for social media, marketing collateral, and press.-Collaborated with Product Development department to provide product positioning feedback and ideas that resonate with distribution sales part- ners, growers and that address overall market needs.-Managed the department budget by tracking and analyzing event and contractor needs to fulfill marketing initiatives.-Researched and analyzed industry, competition and market trends and applied to overall marketing strategy.-Managed and created marketing SOPs by identifying areas for process improvement. Streamlining the workflow for communications, customer service interaction and product launches supported the timeline needed to release information quickly into market from Sales and R&D. Marketing Manager-Inside SalesConception Nurseries, USAJune 2021-Present-Orchestrated outbound and inbound communication with prospective customers in Oregon and California, promoting sales, events, and products. Maintained a comprehensive database to explore potential expansion into new states.-Spearheaded end-to-end creation and distribution of website and marketing materials for the sales and marketing teams in two states. Developed a compelling product portfolio to drive lead generation, establish thought leadership in the market, and foster cross-company efficiencies.-Supported Regional Sales Representative as a dedicated Account Manager, cultivating robust client relationships and facilitating seamless communication to maximize sales performance. Collaborated closely with the regional team, delivering exceptional customer service and surpassing revenue targets.-Social Media Manager & Content Creator Multi-platform Expertise: Developed and implemented Standard Operating Procedures (SOPs) and streamlined approval processes, resulting in enhanced department efficiency and seamless execution of products and system offerings to customers. Spearheaded social media management and content creation across multiple platforms, driving engagement and brand visibility.-Efficiently coordinated conferences and company events as Event Coordinator. Oversaw end-to-end logistics, including vendor management, budgeting, and payment processes. Designed and procured promotional materials to enhance event experiences and customer appreciation.-Collaborated with product teams to execute successful promotional campaigns and identify market trends. Assistant DirectorFeatherstone Center for the Arts, Oak Bluffs, MAApril 2013 to June 2017Assistant Program ManagerThe Resource Inc., Vineyard Haven, MAOctober 2009 to April 2013Bachelor of Fine Arts, TextilesRhode Island School of Design, Providence, RI2002 to 2006-Managed programing and events such as classes, workshops, fundraisers, summer camps and community collaboration with local and visiting artists creating weekly art exhibitions in 3 galleries, and filling classrooms with teachers and students. Curating and assembling regular exhibitions and programing \supported the financial needs of the board-led nonprofit center to maintain its revenue, as well as maintain community involvement and interest.-Led the rentals of all facilities and spaces for special events, developing a weekly Flea and Fine Arts Market which created a platform for local and visiting artists to sell their own creations using outdoor spaces on campus. This initiative allowed the center to maximize on its outdoor spaces and created an additional revenue stream allowing for more funding to go back into the community and center.-Led all social media content using Facebook, Instagram, Twitter, and YouTube to drive artist and teacher engagement within the community for both education and exhibition.-Managed all email campaigns in Google Suite for artist/teacher/student communications surrounding the centers many activities, and offerings.-Managed the constituent and programing database both in Google Suite, FileMaker Pro and built new database in Blackbaud allowing the center to record and build communications.-Coordinated 82 projects of housing rehab and development for moderate income families on Marthas Vineyard using government Block Grant funding.-Managed all contractors for housing projects: scheduling, payments, and work orders. --Compiled grant information for 2010-2014 to the Massachusetts State for grant consideration.-Organized all financial and program paperwork to pass federal audits.-Prepared and presented program guidelines to potential clients and interested members of the community, developing program materials, and scheduling all local meetings.Educationhttps://LINKEDIN LINK AVAILABLEExecutive Assistant, HRRhode Island School of Design, Providence, RIMarch 2016 to June 2018-Led employee monthly newsletter, collaborating with several departments to increase employee engagement by promoting content geared towards Diversity and Inclusion in the workplace adding to the strong community initiatives of the institution.-Managed HR related events, training programs and workshops to increase awareness for the Social Equity and Inclusion initiative amongst staff. Designed training and presentation materials while coordinating all scheduling activities with training participants.-Tracked, analyzed, and monitored the department budget, and processed invoices.-Managed calendar, correspondence, presentations, reports, agendas, minutes, and other materials to support the VP of Human Resources initiatives and projects.-Stand-in artist teacher for programs and workshops for a variety of mediums, internships, and community engagement.- |
