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Title Customer Service Social Media
Target Location US-IL-Chicago
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Marketing Director leveraging exceptional cross-functional leadership skills with customer service, retail, and management skills to provide the necessary solutions for merchandising, marketing and customer service excellence. Creative visionary with a proven track record of blending artistic techniques with sound business practices to create engaging, visually stunning media that increases brand recognition and drives YOY sales.Areas of ExpertiseSubscription SalesRetail SalesEmail & Direct MailDatabase ManagementInterpersonal CommunicationSEO & SEMSocial Media CampaignsContract NegotiationsGraphic & Fine ArtProfessional Experience & AccomplishmentsThe Home Depot  Geneva, IL 04/2009  PresentSenior Sales AssociateProvided superior customer service to shoppers in the Garden and Seasonal Department, with expertise in upselling in kind merchandise.Earned internal THD Certified Nursery Consultant to provide better service to garden customers by leveraging plant knowledge to increase sales. Self taught expertise in many areas of garden department.Attained internal THD Power Specialist Certification, mastering internal power merchandise, grills, etc., to enhance the customer experience and generate increased sales.Earned Lift Truck Trainer Status. Responsible for training fellow associates on the various lift equipment used throughout the store.Named New Associate Coach in 2021 to assist new hires to acclimate to store culture.Awarded multiple times for giving superior customer service.College Subscription Services, LLC  Downers Grove, IL 11/2013  PresentDirector of MarketingProvided high level oversight and strategic direction across the operational, marketing, and advertising activities of the firm comprising digital marketing, SEO and SEM, subscription database management, email and direct mail, social media, and display advertising campaigns.Spearheaded a special seasonal promotion rate with Sports Illustrated, leveraging direct mail and email techniques to secure 250 orders in just two weeksrepresenting a 1.2K% increase in annual sales.Championed the return of TIME Magazine products, implementing a targeted strategy for reengaging former subscribers to increase YOY sales by 10% and generate $10K net profit.Conceptualized, planned, and launched two major postcard mailing campaigns, integrating direct mail and email campaigns to bolster bottom-line revenues by $13K.Leveraged insights derived from market studies, focus groups, competitive analysis, and historic sales trend data to inform the strategy for new magazines and promotional campaigns.Designed and executed Facebook, Twitter, Google AdWords, Constant Contact, and ShareASale campaigns in support of key market penetration, augmenting online media engagements by 10%.Acted as the lead contact for all magazine publisher negotiations, leveraging an expansive subscription database to outbid competitors and secure exclusive agreements on key campuses.Managed IP and computer networking, mainframe operations, FTP, and web design and maintenance.University Subscription Service, Inc.  Downers Grove, IL 04/1994  11/2013Director of Marketing Director of College Bookstore ProgramsInaugurated the Director of College Bookstore Programs role within the company, innovating and executing marketing programs to engage the student and educator demographic and increase independent collegiate bookstore distribution of advertising materials by more than 900%.Traveled on-site to national trade shows and conferences, leveraging exceptional public speaking skills to bolster brand recognition and awareness across more than 3K campus stores.Strategically navigated negotiations with college bookstore buying groups and lease operators, achieving favorable prices and partnership terms to ultimately account for 25% of annual company revenues.Applied exceptional performance management skills to oversee up to 25 direct and indirect reports.Prior Experience: DePaul University Bookstores  College Bookstore Manager & BuyerEducation Courses towards a Bachelor of Arts (BA), Marketing & Advertising: DePaul UniversityCourses towards a Bachelor of Arts (BA), Fine Arts: School of the Art Institute of ChicagoAssociate of Arts (AA): College of DuPageCertification Account Based Marketing Certification: Foundations & Advanced: DemandbaseProficiencies MS Office  Adobe Illustrator & Photoshop  IBM AS400

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