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Charlotte, NC Street Address .333.5440 EMAIL AVAILABLE https://LINKEDIN LINK AVAILABLE Digital Content Analysis  Marketing Research  Strong Communication  Strategic Content Development E D U C A T I O NQueens University of Charlotte, Charlotte, NC Street Address /2024 Bachelor of Arts in Communications Degree Honors: Summa Cum Laude GPA: 3.91 R E L E V A N T P R O J E C T W O R K Novant Marketing Campaign  Conducted research, competitive analysis, and identified key target audience to influence campaign/communication strategies, creative development and media plan to increase appointments. Novant Brand Development Project  Identified all placements of outdated brand to influence strategy to roll out new brand. Placements included interior/exterior signage, printed collateral, digital assets and branded vehicles. Capstone Project  Conducted focus group study on young mens attitudes toward yearly health check-ups. Created innovative marketing strategies to promote regular health check-ups. Coffee House PR Campaign  Developed #whatsinmycup PR campaign to create public awareness for startup business concept. Researched Spotifys wrapped campaign to resonate with coffee users. Charlotte FC Marketing Proposal  Conducted research to share with FC owner to help maintain and increase attendance. Surveyed fans on game experience including parking, stadium lines, music, food, and technology. Influencer Strategy Video  Created video presentation on Canva highlighting influencer tactics and strategies. Selected by professor to show future classes.I N T E R N S H I P A N D W O R K E X P E R I E N C E Demand Generation Marketing Intern, NOVANT HEALTH, Charlotte, NC 01/2024 - 03/2024 Immersed in various marketing and communication verticals including: campaign planning, brand management, digital experience/DX, social media, and analytics Worked cross-functionally to design, develop, and activate marketing tactics to increase patient scheduling Led development of targeted marketing campaign which included researching demographics, healthcare attitudes, barriers, lifestyle, and media consumption to create campaign and communication strategy Spearheaded brand development for a Novant Health hospital to incorporate a new, more relevant, brand Gained skills in managing stakeholder relationships and partnerships with outside vendors MPCC Front Desk Attendant, L&L FITNESS, Charlotte, NC 08/2022  01/2023 Provided friendly and efficient customer service as customer-facing worker at fitness center, ensuring customer retention and positive fitness center experience Engaged with 50+ guests per day, troubleshooting customer concerns as they arose and answering any member questions Managed scheduling and appointment bookings efficiently, optimizing customer flow and ensuring smooth front desk operationsAWARDS & HONORSPresidents List (Spring 2024)Deans List (Spring 2023, Fall 2023, Spring 2024)Lambda Pi Eta  Psi Eta Chapter (Spring 2024)Knight School of Communication  Student Media Production Award (Spring 2024) National Society of Leadership and Success (2023 Member) S K I L L STechnical  Microsoft Office; Google Docs/Slides/Sheets Marketing  CanvaSocial Media  Instagram, Facebook, TikTok