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Click here or scroll down to respond to this candidateCandidate's Name
New York, NY LINKEDIN LINK AVAILABLE PHONE NUMBER AVAILABLE EMAIL AVAILABLE WORK EXPERIENCECaratLane, A Global TATA Brand(Indias largest omnichannel jeweler) Mumbai, India Assistant Manager, Marketing and Merchandise 2020-2022 Led a cross-functional(Digital Imagery and Creative Communication) team and contributed to 10%($15M) of FY22 revenue, a 40% increase YoY by targeting a new customer base. Persuaded senior leadership to prioritize personalized marketing strategies based on market research insights, increasing overall revenue by $10M. Devised a go-to-market strategy for CaratLane Try At Home by conducting market analysis and received over 1.5M leads that impacted the overall revenue by $8M. Increased frequency of imagery at a time when the team was under-staffed at 50% capacity, leading to a 20% increase in Top of the Funnel CTR & 30% conversion spike. Awarded Ace of CaratLane for leading a new team and increasing Top of the Funnel CTR from 4% to 11%(first time in the history of the brand).Senior Executive, Merchandise 2019-2020 Introduced A/B testing to the merchandise team to gauge the effectiveness of creative, experimental marketing strategies; thereby increasing clicks by 20% & setting new engagement benchmarks. Collaborated with the sales team to conceptualize and implement a one-of-its-kind customer video calling experience, boosting sales by 25%. Awarded Ace of CaratLane for increasing kids category revenue contribution by 28% by launching the CaratLane x Peppa Pig exclusive jewelry collection. Merchandise Executive 2018-2019 Built strong cross functional relationships with Product Development, Design, Visual Merchandising and external agencies to ensure visual communication and drive add-to-cart. Managed Merchandising calendar with key developments and market milestones. Communicated product and assortment updates to domestic and international vendors in a timely manner. ORRA, Global Pioneers in Jewelry since 1888 Mumbai, India Design Intern 2016-2017 Curated designs for the Autumn/Winter 2017 Collection, and managed end-to-end processes right from designing up to the realization of the final product. Actively involved in Trend research, Market analysis, Merchandise planning, and R&D projects carried out by the company.EDUCATIONParsons, The New School New York, USAMS in Media Management 2022-2024National Institute of Fashion Technology(NIFT) Chennai, India B.Des in Fashion and Lifestyle Accessory Design 2013-2017 SKILLSDesign Tools: Figma, Mural, Adobe Illustrator, Canva, CorelDraw, Sketch, Matrix, Keyshot Analytics: Google Analytics, Content Square, Mix Panel, Tableau, MS Excel Strengths: Vendor management, Project management, Digital content creation, Advertising analytics, Communication and writing, Brand development and management, Web design ADDITIONALProjects: Jewel Squad: The New School Capstone Project, 2024 Certifications: Fashion Styling Diploma(6 month course): ISDI Parsons, 2018 Other Internships: Photography and Styling Intern: Ahilya, 2017; Design Intern: Colortex Clothing Pvt. Ltd, 2016 |
