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Click here or scroll down to respond to this candidateCandidate's Name Snellville, GA PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedinMarketing Automation Solutions Manager / Digital Marketing ManagerTech savvy, hands-on Marketing professional with 15+ years of experience providing solutions and driving demand.Proven record of developing engaging collateral that increases traffic. Demonstrated success in partnering with cross-functional teams to orchestrate effective campaigns that enhance lead generation and drive demand. Expert in leveraginga broad range of digital marketing tools and platforms to achieve business objectives.Core SkillsCRM s: Salesforce, HubSpot and ZohoPardot and Marketo Email Mkt Automation PlatformsWordPress, Magnolia, Magento and HTMLAnalytics, AdWords, SEO and SEMAdobe Suite (InDesign, Illustrator and Photoshop)Shopify, Social Media, Sprout SocialProfessional OverviewPull-A-Part Dunwoody, GA 10/2021 PresentMarketing Automation Solutions Manager (Contractor / Part-time)Manage the Martech stack such as Zendesk, MS Teams, Zoho digital Forms, as well as build out and manage the in-bound lead gen process for all 34 used car dealerships and assist with other projects such as social media as needed.Manage MS Teams channels as needed (add/remove users, upload documents, etc.)Manage Zendesk knowledgebase (Add/remove reports, create new Articles or Categories)Manage online forms as needed and develop, deploy and manage in-bound lead strategy for all used car locations .Manage social media (paid/unpaid) as needed.Implement inbound lead solution for 34 used car dealerships, generating in excess of 15 leads per day at several locations.Corcentric Cherry Hill, NJ 10/2021 01/2024Senior Marketing Automation ManagerWorked within Marketo to build complex demand gen campaigns. Owned exit intent strategy (Hushly) and leveraged self-nurturing landing pages within the campaigns. Assisted other teams within the organization to build out nurture streams.Built extensive nurture campaign within Marketo containing 6 streams with up to 18 emails per stream using dynamic content based on job role. A/B tested and refined as necessary to increase open rate, CTR, etc.Owned ZoomInfo instance, performed monthly imports into the Marketo campaigns and trained end users.Automated monthly blog email using Digest.io and tested applications to convert blogs to podcasts.Worked with web team and assisted in WordPress to update content such as reports, white papers, blogs, etc.Performed voiceover work for events and for video tutorials.Test and evaluate 3rd party applications for potential marketing solutions.Pull-A-Part Dunwoody, GA 08/2018 10/2021Marketing Automation Solutions ManagerWorked with business units to drive value through Martech tools such as Zendesk, SmartSheet, Jira, etc. Owned Zoho CRM. Collaborated with various teams and executives to develop strategy and drive execution. Conducted process discovery sessions and developed functional and technical requirements to drive project from kick-off through completion.Spearheaded build and execution of online quoting system within our CRM that increased employee efficiency and positively impacted revenue by 3 to 4%.Deployed Slack followed by MS Teams to all 34 locations to improve customer resolution response times and create direct line of communication between the stores, call center and corporate.Built and Launched Zendesk to function as a central hub for all corporate departments to store and share content.Converted corporate-wide documentation to online forms to streamline processes, convert issues to Zendesk tickets, and route submissions to correct channels.Provided hands-on and remote training for deployed solutions.Developed process flows / maps for key journeys / training support as necessary.Work with influencers within various media (TV and social) and plan and attend events.Crawford & Company Peachtree Corners, GA 11/2016 08/2018Marketing Automation ManagerConceptualized and executed demand generation and nurture campaigns using SFDC and Pardot platform. Helped to establish common standards globally across the organization. Consulted digital marketing peers to develop fully integrated inbound and outbound strategies.Planned, built, and executed global Pardot email campaigns using SFDC and Pardot Engagement Studio.Assisted SFDC Team in merging multiple instances and in transition from Classic to Lightning.Increased open rate from 14% to 21% by A/B testing variables such as CTAs, copy and creative.Identified and implemented improvements to Pardot, including segmentation of all new prospect lists, suppression lists, automation rules, as well as implementing processes and procedures.Trained and mentored regional Marketing Managers on campaign processes using Pardot.Developed internal process to aid stakeholders when developing campaign strategy, including standardized templates based on use cases to minimize LOE.Manage webinars using GotoWebinar.Otogenetics Corp. Norcross, GA 10/2013 08/2016Marketing Campaign ManagerLaunched updated website that included online quote request capability. Developed branding, including new signage, product packaging, etc. Monitored online reputation. Developed content for sales teams and distributors. Developed email campaigns. Created sales quotes. Managed all print and digital advertising. Attended events. Managed agencies.Decreased bounce rate by 10% through reduction of content-heavy web pages.Saved over $2500.00 per month in Google AdWord campaigns by adding negative keywords, analyzing competitors using 3rd party applications and adding relevant keywords.Increased web traffic through the addition of relevant keywords and content and utilizing 3rd party applications to assist in improving SEO strategies as well as monitoring analytics dashboard.Generated 40+ additional leads monthly adding online forms to the website and gating content.Improved conversion rate 2% by extending nurture process of all sales quotes.Adjusted pricing to be more competitive by performing market research and cost analysis.Education & CredentialsBachelor of Arts in Business Marketing and Management (2002) Concordia University St. Paul, MNAdobe Marketo Engage Certified 2023Google AdWords FundamentalsGoogle Analytics IQSFDC Trailhead |
