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Click here or scroll down to respond to this candidateCandidate's Name
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PHONE NUMBER AVAILABLE Candidate's Name @gmail.com.Summary of QualificationsA marketing professional experienced in developing talent and managing teams. A proven track record in problem solving and delivering results.HighlightsProficient in MS Office (Word, Excel, PowerPoint, Outlook)Managing people, working in a teamwork environmentManaging Multicultural Sensitivity / AwarenessManaging Complexity and AmbiguityBuilding Marketing Strategy through insightsCommunicating at all levels of an organizationWORK EXPERIENCEElanco Animal Health- Senior Brand ManagerOctober 2020- March 2023ResponsibilitiesDrive profitable sales and market share growth of a portfolio of brands.Develop brand strategic direction.Distill pet owner research information into consumer insights, leading to effective direct to consumer communication.Bayer Animal Health- Digital Marketing Manager (also responsible for K9Advantix brand)August 2017October 2020Responsibilities:Provide strategic leadership to digital team with the objective of increasing both organic and paid traffic to the website.Provide leadership to team to optimize email marketing.Lead role coordinating between performance digital media agency, Global Digital and brands. Set annual bonus and scope of work agreements.Achievements:Grew organic traffic by more than 100%, through work with SEO agency and implementation of working with a content house.Increased website authority from 35 to 50.Automated email data hygiene system and user journeys.Improved efficiency of email creative development through creation of design templates in Salesforce cloud.Dramatically increased efficiency of digital media reducing media execution costs by 30% (a $6 million saving).Lead the coordination and implementation of dynamic creative (first animal health company to do this with Google), improving click through rates three-fold. Also reducing production costs and speed to market.Winner of two Global Marketing Excellence awards in 2020.Provided input and feedback on development of ecommerce playbook rolled out globally in 2020.Bayer Animal Health- Marketing Director of Companion Animal ParasiticidesAugust 2014August 2017Responsibilities:Drive profitable sales and market share growth of a portfolio of brands with a combined annual sales of over $500 million and media investment of $40 million.Provide brand teams with strategic direction to develop and execute brand plans.Distill pet owner research information into consumer insights, leading to effective direct to consumer communication.Member of Global Brand Teams, providing assistance to Global Brand Managers on brand positioning and annual brand plans.Manage a team of 10 people.Achievements:Built the foundation for a new product, Seresto, to become a block buster brand with sales projected to reach $290 in 2020, through the launch of media investment with proven creative.As lead country, lead the development of three global integrated marketing communication campaigns coordinating with the Global Brand Manager and Global Brand Teams.Developed strategy to support heritage brands while building Seresto sales.Hills Pet Nutrition- Shopper and Customer Marketing Director Europe and MEOctober 2011December 2013Hills is an animal nutrition company with global sales of over $1.6 billion and is a subsidiary of Colgate-Palmolive.Purpose of role: Provide customer marketing guidelines and shopper marketing solutions to country teams.Translate brand plans, shopper insights and retail knowledge into integrated channel and execution plans.Lead go to market multi-function teams to develop retail environment specific strategies and plans.Provide shopper insights into all creative briefs.Achievements:Developed complete in-store retail shopper way finding communication system.Developed ecommerce implementation guidelines based on insights.Improved business simplification through simplifying sample strategy and execution, reducing SKUs from 144 to 28.Hills Pet Nutrition-Shopper Marketing DirectorOctober 2009 October 2011Purpose of role: Establish shopper marketing function and capability at division and country level.Achievements:Defined shopper marketing roadmap to build capability across division.Qualified as a Colgate Palmolive shopper marketing trainer. Trained all commercial people across division.Implemented shopper marketing insights into briefs.Winner of Colgate-Palmolive Global Shoppersmart award for best global shopper marketing program in 2010.Hills Pet Nutrition- Marketing Director Science Diet Europe and MEJanuary 2001 October 2009Purpose of role: Build profitable sales and market share across complete range of health diets.Identify new product gaps and opportunities in the market.Distill pet owner information into actionable insights as basis for brand plans.Other relevant experience with Colgate-PalmoliveAugust 1986-December 2000Held a range of marketing positions beginning as an Assistant Brand Manager developing to Associate Director in Global Business Development.EDUCATIONUniversity of Natal DurbanJan 1989 Dec 2003Bachelor of Commerce: Marketing and Economics majors. |
