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EMAIL AVAILABLE PHONE NUMBER AVAILABLE
Summary
I am a seasoned creative professional with extensive experience in leading design and
creative projects from concept to completion. My expertise spans across B2B and experi-
ential marketing, with a proven track record of managing teams and delivering innovative
solutions that drive client results. Based in the NYC area, I am adept at working in
hybrid environments and am committed to advancing DEI+B efforts in the creative in-
dustry.
Experience
Owner/Operator/Lead Creative 2007-Current
Graphic Cafe
Led the development of targeted workflow solutions aligning with customer needs, includ-
ing UI/UX design, showcasing my strong understanding of technology trends.
Managed and trained teams in implementing digital and offset combinations to enhance
workflow, demonstrating my leadership in creative team management.
Consulted directly with clients to develop identity promotions and cost-effective solutions,
reflecting my superior writing skills and ability to drive B2B client results.
Implemented a unified Prepress environment and integrated updated software builds,
highlighting my expertise in technology and process improvement.
Creative Director 2001-2007
Wella Personal Care of North America
Established an in-house design department, showcasing my ability to lead and foster a
creative team environment.
Expanded several new product lines and coordinated multilingual packaging, demonstrat-
ing my experience in B2B marketing and global brand positioning.
Oversaw print production in Mexico City, ensuring on-brand design and message content
adherence, reflecting my commitment to flawless creative execution.
Art Director 1996-2001
Scruples Professional Salon Products, Inc.
Tripled business revenue from 8 to 24 million, demonstrating my ability to drive client
results and manage projects effectively.
Led the concept and design of over 150 photo shoots, promotional materials, and trade
show displays, showcasing my creative strategy and execution skills.
Contributed to the Development and New Products Investigation teams, highlighting my
role in fostering innovation and continuous process improvement.
Education
Major: Industrial Studies 1987-1992
St. Cloud State University
Emphasis in Communications, Manufacturing, and Transportation and Energy
Minors: Graphic Arts, Computer Science, Microcomputer Studies, Marketing, Advertis-
ing and Public Speaking
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