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+16172974162 EMAIL AVAILABLE Boston, MA 02118 http://LINKEDIN LINK AVAILABLE Driven marketing enthusiast with an MBA in Marketing, deeply passionate about the fashion industry and its power to enhance individual confidence. Though my background is not directly in retail, I am committed to using strategic campaigns, social media management, and content creation to foster self-expression and confidence in consumers. Recognized for insightful market analysis and effective performance evaluation. Eager to leverage my creative and analytical skills to elevate brand presence and contribute to business success in the retail.. ExperienceRapid Growth Services LLC, Boston, MA May 2023 - Dec 2023 Marketing Intern (Skills: Market research, AI/ML, generative AI, brand marketing, content generation, tailoring the customer experience, competitive analysis) Excelled in conducting competitive analysis, informing strategic decisions for RGS, Psono and icCube. Played a pivotal role in crafting tailored go-to-market plans and identifying optimal marketing platforms for maximum campaign. Demonstrated strong teamwork and spearheaded the production of engaging video content aligned with brand identity, which resulted in a 67% increase in views.icCube (Swiss-based Software Company), Boston, MA May 2023 - Aug 2023 Summer Marketing Intern (Skills: B2B marketing strategies, Hubspot CRM, SaaS products, customer journey mapping, strategic initiatives) Led the creation of a robust marketing plan, driving market expansion and elevating brand presence. Executed effective US-focused campaigns, generating a range of marketing content to amplify outreach. Social media engagement soared by 84%, while email open rates nearly doubled in 2 weeks. Monitored campaign progress through in-depth KPI analysis, evaluating brand awareness, lead generation,and customer acquisition metric.Dotshot, Mumbai, MH Aug 2021 - Aug 2022Business Development Associate (Team Management, Recruitment and Training, Sales Strategy, Social Media Content Creation, Influencer Marketing) Managed a team of 12+ interns, overseeing hiring, interviews, and evaluations. Trained and mentored interns, achieving a 26% sales increase within the quarter. Generated engaging Instagram content, leading to a 200% increase in account engagement through branding campaigns, influencer marketing, and contests/giveaways.Auto Hangar-Mercedes Benz, Mumbai, MH April 2021 - July 2021 Intern (Competitor Analysis, Market Research, Mystery Shopping, Customer Service Evaluation, Strategic Recommendations) Conducted in-depth competitor analysis to identify market trends and strategic opportunities. Conducted mystery shopping exercises to evaluate customer service standards and identify areas for improvement. Contributed valuable recommendations that enhanced dealership success, resulting in a 12% increase in overall dealership performance. Unschool (E-learning), Mumbai, MH Nov 2020 - Jan 2021 Regional Manager (Skills: Sales Management, Team Training and Supervision, Sales Strategy Execution, Regional Market Expansion, Revenue Growth) Consistently exceeded sales targets by average of 9%, demonstrating exceptional sales acumen and closing skills. Effectively trained and supervised a team of interns, fostering a positive and productive work environment. Played a crucial role in expanding the company's regional presence and driving revenue growth. Education University of Massachusetts, Boston MBA specialising in Marketing GPA 3.8 May 2024 Usha Pravin Gandhi College, Mumbai Bachelors In Management Studies GPA 9.90/10 May 2022 Skills & CertificatesSkills: Hubspot, Market Analysis, Canva, Salesloft, Marketing Analytics, Microsoft Office, Lead IQ, Spark AR studio, Tableau, SQL, Negotiation and Persuasion, Good Communication.Certificates: Management of Fashion and Luxury Companies (Universit Bocconi/Coursera), Becoming an entrepreneur (MITx by Massachusetts Institute of technology), Social Media Marketing (Empire Educare), Stock Markets (IIDE), Technical analysis (Udemy), Strategic planning and Basics in Finance (hp life). ProjectsBiotatva (Health & Wellness), India May 2019Freelance Market Research Conducted comprehensive market research on the turmeric powder industry. Analysed competitors, pricing, packaging, product visibility, location, and other market factors and prepared a detailed market research report for the company.