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Click here or scroll down to respond to this candidateCandidate's Name
New York PHONE NUMBER AVAILABLE EMAIL AVAILABLEProfessional SummaryDynamic marketing leader with over 10 years of experience in driving impactful results in social media and brand strategy. Proven expertise in mentoring and coaching teams, fostering a high-performing environment. Specialist in AI, social media, content marketing, and SEO, consistently generating innovative content ideas across diverse channels. Adept at interpreting market trends, executing strategic initiatives, and elevating brands through insightful leadership and creative excellence.Work HistoryDigital Marketing ManagerPonce Bank & Mortgage World Bankers Bronx, NY02/2022 thru PresentDrove a 3000% increase in organic and paid growth within the first 6 months through strategic digital channel management and optimization.Amplified organic engagement and SEO rankings by 3048% in 5 months through targeted social media optimization campaigns.Established and exceeded digital performance benchmarks, optimizing SEO and PPC KPIs.Analyzed web traffic and ad performance, presenting actionable SEO insights to guide strategic decisions.Executed highly targeted SEM ad campaigns, achieving substantial increases in click-through and conversion rates.Directed comprehensive content marketing, SEO, SEM, and web analytics initiatives.Enhanced Mortgage World Bankers' online presence through integrated SEO and branding strategies.Managed the creation and execution of campaign content, ensuring compliance with legal and regulatory standards.Led email marketing efforts via Salesforce Marketing Cloud and Constant Contact, achieving higher open and conversion rates.Designed and developed multiple high-impact websites, enhancing user experience and driving conversions.Tailored marketing strategies to industry demographics, significantly increasing ROI through data-driven decisions.Digital Marketing ManagerReel Mayhem Outfitters Greenwich, CT01/2017 thru 10/2023Conceptualized, strategized, and executed multi-platform content for social media channels.Boosted follower engagement by 9000% and drove a 45% sales surge through data-driven content strategies.Achieved over 7 million organic views on Instagram, resulting in a 40% increase in sales.Led ad campaigns across digital platforms and managed merchandise design.Delivered consistent performance analytics, gauging campaign effectiveness.Documented consistent 45% annual sales growth through strategic digital initiatives.Mastered industry-specific copywriting, website design, and SEO.Owner/PresidentNew Roc Media New Rochelle, NY01/2002 thru 10/2023Achieved 44%+ ROI for clients through performance marketing and strategic digital initiatives.Orchestrated omnichannel strategies, including SEO, PPC, email marketing, content, SEM, and social media.Cultivated content strategies optimized for various digital platforms.Achieved 7M+ organic engagement through strategic programmatic advertising.Leveraged digital metrics for ongoing strategy refinement and e-commerce revenue growth.Partnered with clients, driving online conversions and significant revenue growth.Specialist Constituent ExperienceThe Leukemia & Lymphoma Society Rye, NY10/2021 thru 02/2022 (Contract Position)Led digital marketing strategies for high-profile events.Managed multi-channel campaigns, including email, social media, web, video, and direct ads.Coordinated with creative teams through streamlined brief processes.Project managed athletic and community initiatives using Teams and Work Zone.Supported digital efforts for the launch of NYC & Chicago Marathons and Scenic Shore.Managed budget and invoice tracking.SkillsStrategic PlanningSEO & SEMEmail MarketingContent Creation & ManagementSocial Media ManagementPaid Advertising (PPC)CRM & Marketing AutomationData AnalysisTeam LeadershipCommunication & CollaborationProject ManagementBudget ManagementCreative ThinkingUX/UI DesignGraphic DesignLegal ComplianceGenerative AIIndustry CertificationsContent ManagementSalesforce for MarketingScaling Generative AI - Building a Strategy for Adoption and ExpansionGoogle Analytics 4 (GA4) Essential TrainingB2B Content Marketing Strategy - SEO WritingContent Creation - Strategy and ToolsBuilding Chat GPT PluginsHow to Boost Your Productivity with AI ToolsGenerative AI for Digital MarketingHow to Write and Research using Generative AIB2B Instagram - Increasing Engagement to your Instagram Business ProfileArtificial Intelligence for MarketingGenerative AI for Business LeadersUsing AI for SEOAdobe Firefly - First LookCareer Essentials in Generative AI by Microsoft and LinkedInContent Marketing - Producing and Promoting Live VideoEthics in the Age of Generative AIMicrosoft 365 Co-PilotOpen AI - Function CallingStreamlining your work with Co-PilotDALL-E - The Creative Process and Art of PromptingGenerative AI for Project ManagersGenerative AI Skills for Creative ContentGenerative AI - The Evolution of Thought and Online SearchMarketing Tools - AutomationMid Journey - Creating ImagesEducationBBA: BusinessIona College - New Rochelle, NYLets Connect on LinkedIn! https://LINKEDIN LINK AVAILABLE |
