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Click here or scroll down to respond to this candidateCandidate's Name
Roswell, GA Street Address
EMAIL AVAILABLEPHONE NUMBER AVAILABLESkills Salesforce Marketo HubSpot WordPress Adobe Creative Suite Microsoft Office SharePoint Expertise Brand Management eMail Marketing Digital Marketing Social Media Management Lead Gen Copywriting/editing Work ExperienceMarketing Content/Demand Gen ManagerRapidFire Tools, Atlanta, GAMarch 2021 to PresentHired as a product marketing manager but crossed over into demand generation to fill a void created by corporate reorg.Current tasks include: driving demand generation, improving digital channels, supporting various nurturing campaigns, and increasing general awareness for four products within RapidFire Tools. Collaborate with sales, product marketing and customer success to produce relevant assets that meet the needs of all departments and map to relevant points in the Kaseya customer journey. Develop webinars, blogs and other content to drive prospects down the marketing funnel.Key Accomplishments: Led the demand gen launch for Compliance Manager GRC when it was separated into its own business unit Played a critical role in marketing launch of VulScan solution Retooled sales engagement materials to be more effective and topical Marketing Content ManagerJLL Technologies, Alpharetta, GADecember 2018 to March 2021Managed creation of content for Corrigo division of JLL Technology. Developed web copy, video scripts, sales collateral, white papers, email campaigns, sales proposals, blog posts, social media content, case studies and thought leadership materials. Other duties included tradeshow support, developing and editing sales decks, webinar support and production, as well as instructional content creation. Oversaw corporate tone and enforced brand standards.Key Accomplishments: Played a critical role in porting Corrigo website onto JLLT website Upgraded social media platform from HubSpot to Agorapulse Marketing ManagerSol-Millennium Medical - Lawrenceville, GAApril 2015 to August 2018Managed all marketing, advertising and promotional activities for Sol-Millennium in the Americas. Handled all internal and external communicationsincluding catalogs, sell sheets, broadcast email, social media, online training, employee newsletters and tradeshow messaging. Developed and refined the brand for multiple market segments while maintaining a consistent corporate brand. Pivotal role in pricing strategy. Global Marketing ManagerAetna Group USA - Duluth, GAApril 2012 to April 2015Managed all marketing, advertising and promotional activities for Aetna Group USA. Conducted market research to determine requirements for products; analyzed customer research, current industry conditions and competitor information to develop and implement marketing plans for the US market. Oversaw ROI while monitoring and reporting on all marketing activities. Worked with product managers and management to develop pricing strategies.Brand ManagerMaxxis International USA - Suwanee, GAApril 2007 to April 2012Responsible for domestic and international branding efforts of Maxxis International, USA and CST Tires. Revitalized a lagging department that now produces better material at a higher volume with fewer employees and a smaller budget. Supervised paid and organic SEO/SEM as well as analyzed reporting on Web Trends and Google Analytics. CEO/Creative DirectorBarker Designs, Inc. - Alpharetta, GAJuly 2002 to April 2007Responsibilities included recruiting new clients; helping clients identify marketing and advertising needs; creating project proposals, creative briefs, comps and deliverables and; managing client relationships. Projects included print collateral, website design, catalogs and price books and multimedia presentations for B2B, B2C and non-profits.Creative ManagerForestExpress LLC - Atlanta, GAOctober 2000 to July 2002Directed corporate identity as it related to all graphical treatments. Led creative implementation of all marketing materials including creation of Flash demos for both Web and CD distribution. Oversaw user interface customization with multiple back-end platforms. Managed creative budget and overall corporate website budget. EducationBachelor's in Journalism: University of Georgia - Athens, GA |
