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Click here or scroll down to respond to this candidateSKILLSCandidate's Name
Brand ManagementGTM Strategy & LaunchCampaign DevelopmentWholesale & Retail MarketingProduct Marketing LaunchTeam LeadershipBrand PartnershipsEvents & Project ManagementBudget ManagementAgency ManagementTradeshow Planning &ExecutionPublic SpeakingAthlete & Talent ManagementSEO & CRM PlanningTIFFANY GANSLERGLOBAL BRAND MARKETING LEADERPHONE NUMBER AVAILABLEEMAIL AVAILABLELafayette, COLINKEDIN LINK AVAILABLEtiffany-ganslerPROFESSIONAL PROFILEDriven Candidate's Name and intuition are valued. EXPERIENCEKJUS WORLDWIDE, Boulder, CO January 2024 Present Lead global strategy and execution for the following: KJUS brand awareness, product campaign planning & GTM execution, ecommerce optimizations, paid media, SEO, CRO, CRM & organic social VAIL RESORTS, Broomfield, CO June 2022 Oct 2023Director, Resort Marketing Rockies RegionResponsible for Park City, Breckenridge, and Keystone resort brand awareness strategies designed to drive guest visitation through Epic Pass and Lift Ticket sales via omnichannel marketing programs Oversee the resort brand foundation development and creative brief process for all seasonal campaigns and creative platforms Lead an integrated GTM strategy for all Resorts, including the launch of the new Park City and Breckenridge resort brand creative platforms Increased website UX +10% and Lift Ticket conversion with a homepage wireframe and navigation bar overhaulCROCS, Broomfield, COSr. Manager, Global Integrated Marketing May 2021 March 2022 Led go-to-market and seasonal campaign calendar development and creative briefing to ensure programs delivered against business and brand objectives Developed a new process for integrated communication and alignment among global cross-functional teams by deploying global toolkits Overhauled strategic planning and briefing process for campaign development; improving timelines, applying strategy, and driving consistent global messaging Managed agency briefing, budget, and content development for Sell In tools inclusive of, product launch GTM plans, videos and renders Sr. Manager, Americas Wholesale Marketing May 2018 May 2021 Built and implemented marketing plans grounded in business objectives with measurable ROIs, enhancing brand relevance and increasing customer loyalty Developed omnichannel marketing strategies, leveraging brand directives and driving sales for 12 out of 20 global strategic accounts with a revenue of +$500M in 2021 and double- digit growth YoY since 2018 Led most important region in a 3-year company turn-around, driving +28% global growth since 2018 Led integrated digital Candidate's Name including analyzing quantitative metrics and setting KPIs Designed and implemented Jibbitz fixture and marketing solutions contributing to +250% growth in revenue for the category Developed a global strategy supporting the launch of our Classic Icon Sandals contributing to +37% revenue increase in Q1 of 2021EDUCATIONM.S., Sports ManagementWest Virginia UniversityMorgantown, WV2000B.S., PsychologySan Diego State UniversitySan Diego, CA1998TIFFANY GANSLERGLOBAL BRAND MARKETING LEADEREXPERIENCE (continued)THE MOTIVE GROUP, Denver, COAccount Supervisor, Integrated Candidate's Name development, product campaigns, and client management Developed brand position and ad campaign for the Bubly product launch Worked with an integrated team on broadcast, digital, OOH, print, packaging and interactive projects from briefing to completion for all Pepsi projects Oversaw +$2M budget and fiscal projections for all brands within the Pepsi portfolio Analyzed and developed new business proposals and bids for multiple national brands KROENKE SPORTS & ENTERTAINMENT, Denver, CODirector, Partnership Candidate's Name including revenue and renewal goals, inventory, annual recaps, ROI analysis, digital monetization strategies, and B2B Co-led a cross-functional leadership group ensuring alignment on, revenue and renewal goals, social and digital monetization strategies, inventory management, marketing strategies, and activation planning Managed an 18-person department and 150+ partners for two sports venues and four professional sports teams Restructured department, increasing headcount by 20%, average salary by +$5K and restructuring compensation plan resulting in increased morale, and employee retention Oversaw and directed all major production events and parties such as Season Openers, Playoffs, Finals, and Corporate Partner appreciationUNDER ARMOUR, Baltimore, MDSr. Manager, Womens Global Brand Marketing January 2015 - May 2016 Developed and implemented global brand position and go-to-market omnichannel strategies for Womens Training category through the extension of the I Will What I Want campaign Worked cross-functionally to develop and execute social and digital content, creative materials, retail activations, press, and marketing events effectively streamlining and driving +20% increase in consumer engagement Managed an +$8M budget covering sales meetings, photoshoots, experiential events, athlete acquisition, retail execution, and agency fees Drove the Favorites product collection campaign resulting in +$175K in online sales for the FW16 season Created and briefed campaign and sales collateral for all partners (sales, retailers, and wholesale accounts) to support an effective sell-in and ensure brand consistency at all touchpoints ADDITIONAL RELEVANT EXPERIENCEGATORADE (PEPSICO), Chicago, ILManager, Global GSSI Marketing March 2012 February 2013 Manager, Sports Marketing Partnerships August 2010 February 2012 Sports & Events Marketing Manager July 2007 July 2010 LA GALAXY (AEG WORLDWIDE), Carson, CADirector, Corporate Partnerships May 2003 July 2007 DISNEYS WIDE WORLD OF SPORTS, Orlando, FLSports Sales & Marketing Manager June 2000 April 2003 |
