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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLE New York, NYSUMMARYSelf-Motivated College Student who is Determined to use Valuable and High Demand Skills such as Analyzing new Customers/Competitors, Assist in Group Marketing Projects, and Target Specific Customer Audiences, to better provide for an Expanding Cooperation. Also Includes a High Ability to Self-Teach new and important skills that will help improve Business Progress.EDUCATIONAssociates of Science: August 2020 - May 2022Borough of Manhattan Community College Major: Business Administration Related Course work: Marketing, Business Law, Business ethics. Bachelor of Business Administration: August 2022 May 2024 Baruch College, Zicklin School of Business Major: Marketing Management, Specialty: Digital Marketing Minor: Communication StudiesSKILLSCommunication: Communicated to small online businesses/competitors to collaborate and expose each other to our similar target audiences.Leadership: Lead a Self-Owned business with full responsibility in all positions (ex. Marketing, Legal, Product development, Analyzing Competitors, Budgeting).Time Management: Scheduled time for both Education and Personal Work throughout each day, on a weekly basis. Manage to Balance the Work Process when unexpected Events/Delays happen throughout the day. Facebook Ads: Experienced in using the Facebook Ads Manager to Target specific audiences by Specific Demographics(Age/Gender/Location/Hobbies and Interests, etc.) on both the Facebook and Instagram Platform. Instagram Marketing: Have Experience in using Instagram to target my specific audience and increase Awareness and Engagement through posting Entertaining and Engaging Posts; and also using Several Content Creation Methods (Such as Content Pillars) to grow a personal page to over 4 thousand followers. Hootsuite: Experienced in this software to help Schedule Completed Posts for Publishing, Research Targeted and Relevant Hashtags, Communicate and Respond with our followers from all platforms, and communicate with other team members on new opportunities with publishing. 2Canva: Used for Creating and Editing Social Media Content Templates and Posts, and slight editing of short form videos with correct platform size formats.Moz: Used several Key features of Moz to search for and implement high-traffic, medium/low difficulty keywords towards our upcoming, Virtual Websites Copy; along with researching for our current online competitors and identifying their aimed keywords.Kapwing, Capcut: Used both for implementing different editing styles and formats to create video content, from AI auto captions, to music and AI voice overs, and clean transitions. WORK EXPERIENCESOCIAL MEDIA MANAGEMENT INTERNNew Collective NYC (Oct 2021- Jan 2022) Discussed Content ideas and Social media strategies for creating posts, stories, and videos/reels for Instagram,,Facebook, and TikTok that aligned with the Employers social media goals. Scheduled Content posts and videos on a Daily and weekly basis. About 2-4 times per week total. Communicated with employers to plan out new content to share for the upcoming month, which included: Holiday sales, new product releases, Commemorations for loyal clients, and Interview vids with our Independent Hairstylists. Analyzed both posts and videos after posting to see how our targeted audience reacts/engages with them and analyzed what type of content works best and what doesnt. Planned out content using a series of content pillars for the salon and the different services and products they offered. Cycled Weekly. Photographed Pictures of the salon for content posts and videos and edited them on Adobe Photoshop before final publishing.SOCIAL MEDIA CONTENT CREATOR INTERNFresh Start Capital (August 2022- August 2022) Collaborated with the In-Person Marketing team to Schedule and Generate social media content using Graphic software like Photoshop and Canva. Used Content Scheduling and analytics tools (such as Hootsuite) to Prepare social media posts for simultaneous publishing on Facebook, LinkedIn, TikTok, and Twitter. Assisted in Copywriting for Twitter, Facebook, and LinkedIn Captions. Attended meetings with the rest of the Marketing Team on how to connect and engage with our followers and encourage lead conversion on social media, using messaging apps, and one-on-one engagement.CONTENT MARKETING SPECIALIST INTERNInside Out Tours (June 2023- Sept 2023) Worked on developing a full website wireframe for the initiation of a new virtual-only Touring branch of the company.3 Attended Daily and weekly progress report meetings with the Inside Out Tours team, including the Managing Director, Hiring Manager, and Sales Coordinator on Confirmations/Edits towards my previous work, along with discussing next week's assignments. Quickly Learned to use and actively utilize SEO keyword-based software, such as Moz to discover and analyze high-traffic, Low/Medium Difficulty keywords that can improve the search traffic for each of our individual tour pages, along with analyzing several of our competitor's current keyword rankings to discover more, high-value keywords to include into our strategy. Integrating the New, High-value keywords into our website's copy, using AI software such as ChatGPT. Implemented ChatGPT to create relevant, high-value, social media Captions that reflect the main themes our tours provide for specific Target Audiences, such as Team building, Inclusion, Fun, and Discovery. Worked on Image and Review Collecting for each of our current, and upcoming virtual tours for the new website, along with Researching and Reporting new Virtual, team-building-based Games that we can implement towards each of our toursSOCIAL MEDIA MANAGEMENT INTERN (REMOTE)Multitude Marketing (Pro Consejos) (Oct 2023 Jan 2024) Continuously Created Social media content for one of our clients with the use of my native Spanish language to help market to our desired target audience. Formatted our long-form video content to be posted into short clips on Facebook, Instagram, and TikTok using several image and video editing software such as Canva, Capcut, and Kapwing. Implemented AI software to better display and improve our content, such as using automatic captions to videos, and adding AI voiceovers to better discuss with our Spanish-speaking audiences. Scheduled content to be posted weekly on each of our platforms, during our audiences most active times online. Improved our content strategies by analyzing our closest competitors, including hashtags, content format, video length, and new trending topics.SOCIAL MEDIA INTERN (REMOTE)Grove School of Engineering (Hipe Network) (March 2024 April 2024) Developed a Marketing/Social Media strategy to drive student engagement in High Impact Practice and Engagement (HIPE) activity. Developed content (video, posts, etc. ) for the HIPE (hipenetwork.net) portal and Social Media accounts. Instagram Mainly. Partook in weekly progress reports and Prepared PowerPoint presentations with the supervisors concerning our weekly scheduled posts, and our Weekly analytical Results from Instagram. Communicated with Remote Team members to assist with any work concerns and assisted new members to keep up with our current activities and plans. PERSONAL SELF-EXPERIENCE:Founded a Small Online Shop Zeroanime (Nov 2019 August 2023) A Small Print on Demand Business focusing on Designing and Selling Emotionally Inspired, Anime-Styled Apparel, Stickers, Posters, etc., using Shopify. Collaborated with other vendors in my Niche through Group Giveaways and Collaborated designs. Applied several Graphics design Apps, Like Photoshop and Sketchbook, to Design several art Pieces to Print and Sell Online. Successfully Increased my Audience on Instagram to over 4,500 Followers in 3 years. CERTIFICATIONS:1. HUBSPOTS SOCIAL MEDIA MARKETING CERTIFICATION2. HUBSPOTS EMAIL MARKETING CERTIFICATION43. YOAST SEO FOR BEGINNERS BADGE4. GOOGLE ANALYTICS FOR BEGINNERS CERTIFICATION |
