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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLE LINKEDIN LINK AVAILABLEEXECUTIVE PROFILEVisionary Marketing and Business Development Executive with extensive experience in driving brand growth and innovation within the luxury, beauty, and wellness industries. Renowned for leveraging cutting-edge digital marketing strategies and a deep understanding of consumer behaviors to deliver impactful results. Proven leadership in managing high-stakes portfolios, with a keen ability to scale operations and empower high-performance teams. CORE COMPETENCIES Strategic Marketing & Brand Development P&L and Budget Management (Handled budgets up to $25M) Advanced CRM and Data Analytics Corporate Wellness & Consumer Engagement Programs Multinational Market Expansion High-Impact Leadership & in-house and outside Team Development and Management EXPERIENCEMK Consulting New York, NY. 2020 PresentFounderFounded and lead a niche consulting agency that tailors marketing and brand development strategies for top-tier clients in the beauty, wellness and luxury retail. Notable for delivering tailored solutions that significantly enhance brand visibility and market penetration. Spearheaded the development and execution of integrated marketing campaigns that increased client revenue by up to 20% annually. Created effective sales, marketing and product launch strategies for skincare and wellness technology companies. Developed and implemented innovative marketing and brand identity campaigns that engage consumes and drive sales. Built a comprehensive corporate wellness platform that offered customized on-demand wellness, mental health and personal development programs, designed to significantly enhance employee engagement and offer wellness resources for various global clients. Cultivated a network of influential contacts in the luxury, beauty and wellness partners, fostering partnerships that have led to sustained business growth. Implemented operational processes supporting motivated, high performance teams and outside agencies.Dr. Brandt Skincare New York, NY - Miami, FL 2019 2020 Vice President of Marketing and DigitalDirected the marketing strategy and digital transformation for a leading dermaceutical skincare company, managing a $15M P&L and leading a team of 15. Reengineered the brand strategy, aligning it with core consumer values, which increased market share by 15% in the first year. Implemented a 5-year product development and sales strategy, enhancing product innovation and responsiveness to market trends. Crafted successful product launches, engaged online platforms, worked with influencers, and innovated advertising campaigns increasing awareness and driving traffic. Clarins New York, NY 2012 2019Executive Director, Retail Stores and Spa Division Oversaw strategic marketing and operational management for Clarins US retail and spa division, managing a $7M P&L and 60 personnel across three divisions. Tripled retail sales and doubled treatment sales within six years through strategic marketing and exemplary team leadership Executed a new retail concept in the US, resulting in a 25% increase in market share over five years. Increased sales by 15% by developing and managing digital marketing initiatives and special events for all divisions, successfully collaborating with in-house creative, CRM and PR departments. Launched and oversaw branded retail stores and pop-up locations and proprietary spas in luxury retail stores.EDUCATION & CERTIFICATIONDigital Marketing, Consumer Engagement and Social Media, Columbia Business School, Executive Education, 2019English Literature Studies, University of Reading, UK BA in English and Italian Language and Literature, University of Liberal Arts, Croatia Certified Life Coach and Meditation Instructor, Mindvalley, 2022 Positive Intelligence Certified Coach, PQ, 2023Member of the Executive Board of Directors for Green Spa Network Advisory Board Member for MOV corporate wellness platform |
