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Click here or scroll down to respond to this candidateCandidate's Name
MARKETING / STRATEGY / BUSINESS DEVELOPMENTEMAIL AVAILABLE Philadelphia, PA PHONE NUMBER AVAILABLE LINKEDIN LINK AVAILABLE Agile, results-oriented marketer with 30 years of experience in providing integrated business and marketing solutions to diverse organizations across North America. An experienced leader in building high-profile relationships, developing and executing successful marketing strategies, and exceeding corporate objectives. Background in creating highly effective marketing and communications campaigns leveraging the latest marketing tech stack. Successful in leading top teams, building and maintaining client relationships, and leveraging individual core strengths to maximize success. Career track record of surpassing challenging business goals. Financial acumen, P&L accountability, and deep data analysis. CORE COMPETENCIES:Strategic Planning & Execution CRM HubSpot/Salesforce Lead Generation Digital Advertising Business Process Improvement Buyer Journey Creation Social Media Marketing Communications & PR Marketing Automation Development & Training Brand Strategy Influential Negotiation Skills Market Research & Data Analysis Mergers & Acquisitions Customer Loyalty & Retention Organizational Restructuring CAREER ACHIEVEMENTSAES CLEAN TECHNOLOGY 2021-PRESENTAES Clean Technology is the leading provider of modular cleanrooms in North America. For more than 30 years, it has designed, manufactured, and installed some of the largest and most complicated cleanrooms in the life sciences sector. Director of MarketingResponsible for developing and executing the strategic marketing plan across the organization. Tasked with growing the business through building successful marketing strategies and maintaining and improving overall brand health and established a record of increasing revenue and improving market standing in the competitive cleanroom industry. Strengthen our overall brand storytelling and content creation, positioning us as the industry thought leader. Responsible for driving full-stack marketing efforts across brand, demand generation, and product marketing, creating an integrated, full-funnel marketing strategy across multiple channels (inbound, outbound, events, thought leadership, PR, website/digital). Developing the strategic framework to build and manage a high-functioning and data-driven marketing team across multiple disciplines and levels, including inside sales. Developed a comprehensive brand evolution strategy Assess the AES brand identity, collaborating with the CEO and other senior executives to elevate thought leadership in preparation for the next phase of company growth. Created scalable approaches to increase revenue growth, driving all inbound/outbound lead gen efforts and planning, executing, and measuring results. Partner with sales leadership to define monthly, quarterly, and annual targets for qualified leads across a portfolio of products in order to support AESs growth objectives. Developed a new set of key marketing metrics and performance indicators with quarterly status updates to senior leadership. Implementation of a new CRM (HubSpot) solution to aid and automate marketing functions of the customer journey. AO NORTH AMERICA 2018 to 2021AO North America, located in Wayne, PA, is a nonprofit accredited continuing medical education provider for orthopedic surgeons in Trauma, Spine, Cranial-Maxillofacial, and Veterinary specialties. It is dedicated to achieving the best patient outcomes by supporting surgeons through education, mentorship, and research.Vice President of Marketing North AmericaCharged with effectively leading the marketing and communications department, promoting and supporting the overall vision and mission of the AO Foundation, AO North America, and its clinical divisions. Collaborate with surgeons and our key stakeholders (Johnson & Johnson, DePuy Synthese) to promote accredited continuing medical education programs, mentorship, fellowship programs, and research in orthopedics. Developed an 18-month marketing and communications strategy to facilitate changing the organization into a digital learning experience hub for orthopedic surgeons across all divisions. Collaborated with the AO Foundation in Davos to successfully re-brand the organization globally and in North America. Served as Brand Ambassador for North America. Developed best marketing practices and digital marketing strategy to stabilize and grow course attendance. Increased attendance in 2019 by 23%. Implemented and monitored institutional graphics standards for the organization and across the clinical divisions. Created and upgraded the level of timely communications utilizing key social media outlets (LinkedIn, Facebook, Instagram, Twitter, YouTube). Managed (4) full-time staff, (4) freelance, and multiple agencies. PHYSIOTHERAPY ASSOCIATES 2012 to 2018Physiotherapy Corporation, located in Exton, PA is one of the nations largest providers of physical and occupational therapy, orthotics and prosthetics dedicated to helping patients of all ages to live better, work smarter, and play harder. Vice President of Sales & MarketingCreative, quick-thinking change agent adept at visionary strategic development, critical decision-making, and building high-performance teams. Particularly skilled at building a brand through advertising, sales promotion, sponsorships, co-marketing, and trade shows. Track record of restructuring, building infrastructure, developing and driving sales growth, utilizing market research, instituting segmentation strategy, increasing share of patients & physicians, increasing share of the market, expanding into new markets, and growth through acquisition. Focused on driving higher margins, ROI, and EBITDA. The primary focus is direct to patient, physician, and payor marketing strategy and development. Member of the Corporate Senior Leadership Team. Developed strategic rebranding architecture encompassing 70 brand names across 32 states, including 600 outpatient rehabilitation clinics for physical and occupational therapy, orthotics, and prosthetics. Developed new brand logo, tagline, value proposition, and brand promise, cohesively tying parent company to existing brand families. New branding and direct-to-patient and physician marketing strategies directly contributed to the company's sale for $400M. Responsible for marketing and sales staff of 74 professionals across four regions in the United States. Full web and digital presence over-haul. Created corporate website wireframe and 600 micro-site architecture in support of the new brand. Introduced new digital platforms: YEXT, YELP, Facebook, Twitter, and Pay-Per-Click advertising campaigns to increase referral growth and overall brand awareness. Rebuilt the entire Sales & Marketing Team from the ground up. Restructured functional roles and responsibilities to meet regional sales and marketing objectives across our national footprint. Corporate leader for clinical sales initiative Service First. Created a new physician referral model. Reduced run rate by $1.2M while increasing overall productivity by 46% and increased new patient referral growth by 7.5%. Developed new, compelling campaigns and collateral with a focus on growing direct-to-patient, physician, and payor groups. Instituted enterprise-wide patient satisfaction program and physician loyalty program. RECKNER HEALTHCARE 2011 to 2012Reckner Healthcare, located in Chalfont, PA, is one of the most trusted providers of marketing research and data intelligence for the pharmaceutical and healthcare industries.Director of Marketing & Sales StrategyResponsible for leading the overall strategic and creative vision for Reckners Corporate Marketing Department by crafting comprehensive marketing and sales campaigns leveraging traditional marketing methods combined with Digital Marketing, Online Advertising, Social Media and Web Strategy. Set overall Sales Strategy in conjunction with fully integrated direct marketing campaigns enhancing Business Development efforts. Secured PR opportunities for CEO, including an award and featured article in Smart CEO Magazine Future 50. Successful rebranding of the parent company, including logo, tagline, value proposition statements, and marketing collateral materials. Designed and executed highly effective advertising campaigns, increasing overall brand awareness among executive Pharmaceutical leadersTNS GLOBAL 2000 to 2010TNS, located in Horsham, PA is one of the largest research agencies worldwide providing actionable insights that make impactful decisions that drive growth. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Vice President, Marketing (2007 to 2010)Charged with marketing the TNS brand, businesses, and solutions while bringing the marketing department into alignment with the sales organization to effectively position the companys brand, product, and services to clients. Partnered with business unit leaders across the company to develop and translate their unique marketing strategy into effective marketing programs. Launched and supported all North American TNS brand development and brand execution. Oversaw product launches, advertising, promotions, corporate communications, and public relations initiatives. Built alliances with relevant associations to promote the TNS brand. Transformed marketing department into a strategic proactive organization with a symbiotic relationship to sales without increasing budget. Guided team to create and gain the CEOs approval for an overarching strategic marketing plan. Led the companys most significant sales and marketing campaign with a goal of increasing sales by 9% ($26 million). Assembled a team of leaders from across the organization and created comprehensive marketing plans to grow sales and share of wallet. Exceeded goal, increasing sales by 11% ($21 million). Overall proposal activity increased by $27 million. Guided marketing managers in crafting strategic marketing plans for several products/services, increasing awareness and new sales growth among existing and green field accounts. Vice President, Market Planning & Development (2005 to 2007) Promoted to a newly created position as a change agent charged with repairing broken sales processes and serving as a strategic advisor to senior management during a period of corporate restructuring. Controlled a $3.5 million budget. Assembled and grew an inside sales team, managed a business development team, and prepared an annual sales budget across all sectors ($300 million). Led company-wide realignment to improve financial position, working directly with CEO and consulting partners. Managed the Corporate Planning Office and oversaw the development and execution of strategic business plans for every area of the business, including complete restructuring of the sales organization. Within one year, the profit margin increased by 3%, and revenue grew by 8%. Built and developed an inside sales team that went from $0 to $2 million in new sales per year by opening new accounts, growing existing accounts, and reviving dormant accounts. Director of Strategic Opportunities (2003 to 2005) Promoted to streamline and direct the proposal development process in response to large corporate RFPs (valued at $500,000 on average). Managed 2 Strategic Opportunity Managers. Formulated proposal strategy and marshaled resources from across the organization to develop winning proposals. Increased overall company win rate by 25%. Marketing Manager (2000 to 2003)Executed the companys major re-branding initiative throughout North America; designed and executed marketing and PR campaigns; created marketing materials; and represented the company at trade shows. WIRTHLIN WORLDWIDE 1995 to 2000Wirthlin Worldwide, located in Washington, DC, was one of the nations largest insight, information, and consultancy groups. It provided brand and communications strategies to Fortune 100 companies and Presidential Candidates. Senior Account Director Marketing Communications Research Managed over $4 million per year in research revenue from clients in petrochemicals, plastics, chemicals, forest and paper products, shipping, and financial services industries. Broad scope included deepening client relationships, developing research plans, and high- level communications strategy based on an understanding of the clients strategic marketing challenges. Grew American Plastics Council account by 30%; devised a highly successful Plastics Makes it Possible marketing campaign. Flawlessly executed a complex global research study in conjunction with UPS and FedEx investigating import tax disparities. The study was presented to the United States Congressional Hearing. Winner of the ARF David Ogilvy award for best research in support of Grey Advertisings campaign for Plastics Makes it Possible.Prior:Senior Account Director, Grey Advertising, Washington, D.C. (1992 to 1995) Ad-Hoc on-site marketing implementations and mystery shopping for major U.S. franchises. Clients included Chick-fil-A, Long John Silvers, Baskin Robins, and Hardees. Promotions & Media Manager, Six Flags, Darien, NY (1988 to 1992) EDUCATION & PROFESSIONAL DEVELOPMENTMBA Certificate Digital Marketing Rutgers University-New Brunswick, NJ Master of Business Administration Gannon University Erie, PA Bachelor of Science, Marketing Gannon University Erie, PA Gestalt Leadership Training Consultative Sales Sandler Sales Institute Focus Group Moderator Training Burke Institute Creating and Delivering Effective Presentations TNS Member: American Marketing Association and Council of American Survey Research Organizations (CASRO) |
