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Click here or scroll down to respond to this candidateCandidate's Name
A customer/patient/organization-centric leader in product and brand management andbusiness development with 15+ years of experience in marketing communications, multichannel digital, social media and direct response advertising across medical device, SaaS, AI, biotechnology, pharmaceutical and capital equipment and entertainment sectors EMAIL AVAILABLE (650) 393-0145 https://LINKEDIN LINK AVAILABLE My passion is building innovative businesses while helping organizations, teams and individuals grow their capabilities. Extensive stakeholder management experience across organizational levels including C-suite, multi-disciplinary teams (sales, marketing, research, clinical, regulatory etc.), external KOLs, agency and vendor management and consumers so I can gain buy in and align the product and marketing roadmaps with organizational goals Hands-on leadership of teams between 2 and 7 direct reports with an overall remit of up to 38 people, managing multiple workstreams/functions including product marketing, education/training, marketing communications, public relations, competitive intelligence, events/meetings and conventions and patient access Significant acquisitions and integration leadership experience where I have ensured business transition, profitability and led preparation for investor roadshows I have developed, launched and optimized a wide variety of digital/software/hardware/drug-based products, improving their user centricity and ultimately revenue, market share and profitability through Voice of Customer market research insights applied to increase the effectiveness and efficiency of product features, benefits and commercialization efforts Experienced with new product launches, relaunches/repositioning underperforming products, lifecycle management and increasing portfolio profitability through use of data and insights from Voice of Customer, quantitative and qualitative market research, analytics, competitive intelligence and performance metrics Expert in organizational transformation, change management and crisis communications Experienced in meeting facilitation, presentation and speech writing/development, coaching others on business writing and presentation skillsAREAS OF EXPERTISEAgency management Competitive intelligence Digital marketing Marketing communications Brand management Crisis management Global management Product management Campaign development Customer insights Leadership Public relations Communications Data analysis Market research Transformation EXPERIENCETeleflex September 2018 CurrentVice President, Product Management and Business Development April 2023 Current Vice President, Commercial Marketing January 2022 April 2023 Head of Brand Strategy September 2018 January 2022 Teleflex is a global medical device company. I was brought in to lead strategic/operational planning for the Interventional Urology Business Unit, to align the organization on product/promotional roadmaps and resource investments to drive customer loyalty, profitability, brand awareness and market share in an increasingly competitive market. Roles and responsibilities: I oversee Product Marketing of both hardware and software workstreams. I lead a team of hardware and software product managers responsible for aligning product strategy and roadmap with vision and business objectives for the Interventional Urology Business Unit We guide products from concept development through limited market release and into full commercial release, continuously monitor and evaluate product performance based on patient and customer feedback and conduct competitive intelligence In addition to leading the product management team, I also work to identify, assess, acquire and integrate new global business opportunities and strategic business partners I am a member of the division Leadership Team and lead annual strategic planning across all functions Previously, at Teleflex, I led commercial marketing and brand strategy for the Interventional Urology Business Unit, leading the organization to alignment on resource allocations that grew physician loyalty and patient awareness and requestsAchievements: Acquired and am leading integration of a company which is on track to meet/exceed revenue forecast Made the UroLift System the #1 chosen minimally invasive procedure for Benign Prostatic Hyperplasia Launched a line extension medical device which is exceeding forecast for revenue, units and penetration Optimized consumer app and digital promotion to achieve 11% intervention rate vs. the 2% market average rate 100% high customer satisfaction with training for complex capital equipment and software vs. prior 65% Founder and President, Marketing Strategy FX LLC, consultancy July 2017 September 2018 Consulted for technology innovators in AI, nanotechnology and medical devices to develop product positioning, messaging, service offerings, marketing and communications content. Chief Marketing Officer, Accuray, radiation oncology February 2013 July 2017 Gained 3% market share and drove a $400M turn-around despite being outspent in a competitive market Built internal infrastructure of marketing team encompassing upstream/product management and downstream/commercial marketing, hardware and software; additionally led marketing communications, digital marketing, social media, patient access, physics supports, training and education Strategic leadership of hardware and software new product development through customer insights, qualitative and quantitative market research, analytics and collaboration with R&D, clinical and field sales leadership Thoratec, Director, New Customer Initiatives August 2011 February 2013 Johnson and Johnson, Director of Marketing and Sales Operations June 2008 July 2011 inVentiv Communications, VP Account Director January 2008 May 2008 Gilead Sciences, Senior Director of Marketing January 2005 April 2006 Genentech, Director of Marketing January 1999 January 2005 Gibson Musical Instruments, Head of Marketing January 1998 December 1998 Procter & Gamble, Brand Manager May 1991 January 1998 EDUCATIONMaster of Business Administration, Simon School of Business, University of Rochester Bachelor of Fine Arts, New York University Tisch School of the Arts |
