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Candidate's Name
SENIOR CREATIVE MARKETING LEADERHobe Sound, FL  PHONE NUMBER AVAILABLE  EMAIL AVAILABLE  LINKEDIN LINK AVAILABLE PROFESSIONAL SUMMARY Creative strategist and brand marketing leader with 10+ years of expertise in executing analytics-driven B2B/B2C marketing strategies, campaigns, content, and events across multiple channels to maximize revenue growth and marketing ROI. Extensive experience in integrating market/consumer analytics and insights to drive continuous improvement in marketing campaign strategy and digital asset creation, resulting in successful penetration of new markets and high-profile accounts. Proven track record of driving the project lifecycle for marketing campaigns and media/content production, managing marketing teams, and cultivating field/alliance marketing partnerships to drive lead generation and pipeline development. AREAS OF EXPERTISE Marketing Leadership Strategic Planning & Direction Marketing & Video Production Integrated Marketing Communications Marketing & Advertising Business Development Copywriting & Screenwriting Digital Marketing/Social MediaMarketing Marketing Campaign Development Production/Content Creation Data Storage & Networking C-Suite/Executive/Client Relations Video & Photo Editing Marketing Strategy Program Management Strategic Partnerships & Alliances Market Research/Competitive Analysis Brand Management & Growth Strategy Digital & Marketing Technology Team Leadership & ManagementCAREER HIGHLIGHTS Led the development and execution of a global enterprise webinar, podcast, and email program at Seagate Technology while overseeing the end-to-end management of the campaign strategy, asset creation, and team management efforts. Established strategic partnerships and implemented joint marketing campaigns targeting diverse potential user groups in B2B and consumer markets while at Synology. Devised marketing campaigns, content, and product placement strategies at Ship Shape TV, in addition to delivering formal sales proposals to executive staff and brokering contracts valued at $100K+. SEAGATE TECHNOLOGY HOLDINGS PLC, Fremont, CASenior Program Manager Executive Producer - Webinars & Podcasts Nov 2021 to June 2023 Provide strategic leadership and direction to generate and monitor leads utilizing various cutting-edge tools such as Salesforce, Wrike, Sendoso, On24, and Outreach. Collaborate closely with senior management to execute key strategies and initiatives across several external channels while serving as the primary point of contact to deliver the sales and pipeline development team with follow-up strategy and scripts. HOTOPP CREATIVE STUDIO, Seattle, WAMarketing & Communications Manager Jul 2021 to Nov 2021 Spearheaded all aspects of marketing activities for Hotopp Creative Studio while driving social media, email, paid search, and advertising efforts. Developed impactful content for all social channels and marketing collateral for the sales team, in addition to designing and delivering inbound lead gen marketing materials.PROFESSIONAL EXPERIENCEGREYSCALE MEDIA GROUP, Hobe Sound, FLOwner Freelance Photo & Video Producer July 2023 to Present Create video, motion graphics, and photo assets from start to finish for marine companies' web pages and social media distribution. Manage client's social, YouTube, and Google add accounts and deliver monthly reporting on all advertising channels. Developed in-depth expertise in marketing and selling technical consumer products, winning keywords, overseeing stock, enhancing listings, running ads, and growing annual results. SHIP SHAPE T.V., Stuart, FLTelevision Producer Oct 2012 to Aug 2018 Directed business development efforts and advertising sales programs for a nationally broadcast television program aired on the FOX and NBC networks. Partnered with major clients such as GMC, Vitas, Starbrite, O. F. Mossberg, Glen Raven, and Yamaha Outboards, in addition to overseeing all social media marketing initiatives and boosting the official company web presence. ADDITIONAL EXPERIENCEProduction Assistant  FIVE BY FIVE MEDIA, INC., West Hollywood, CA EDUCATIONBachelor of Arts (BA) in Communications  The Masters University  Santa Clarita, CA TECHNICAL EXPERTISEMicrosoft Office Suite Adobe Creative Suite NAS, SAN, iSCSI Salesforce Google Ad Words and Analytics Web Analytics Video Production Podcast Production Webinar Software Sony, Pannasonic, Canon, RED, Camera Platforms Live Video SYNOLOGY, INC., Bellevue, WAField & Alliance Marketing Specialist Webinar Producer Oct 2018 to Jul 2021 Oversaw the creation of marketing campaigns from the ground up (from concept to formal internal presentations, approval, and execution) while preparing copies, crafting video and photo assets, and conducting market analysis. Coordinated and worked across social media platforms, Google AdWords, Amazon Advertising and brand management, in-house video production, photography, podcasts, and events.