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Click here or scroll down to respond to this candidateCandidate's Name
Boulder, COPHONE NUMBER AVAILABLEEMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLEGlobal Marketing and Communications Executive SaaS, AI, Cybersecurity, MarTech, and LegalTechProfessional Career SummaryAs a global Marketing and Communications executive, with over 25 years of strategic marketing leadership experience, I am known for planning, creating, and executing go-to-market strategies, new product launches, events, building lead funnels and ecosystems, data-driven digital marketing strategies and scaling multi-million-dollar revenue growth in the Americas, APAC, and EMEA for B2B and B2C startups and Fortune 100 companies. Most recently, my focus has been on SaaS, AI, Cybersecurity, Martech, and Consumer tech products.I have driven product strategy, messaging, content, public relations, websites, lead generation, social media, blogging, and localization for demand generation. Overseen marketing budgets up to $15M and hired and managed globally distributed marketing teams of up to 22 people. Most importantly, Ive developed team-focused cultures of continuous learning and possess an extensive ability to influence senior management along with the strategic direction of a company.Early in my career, I ran the North American Tech practice for Edelman Public Relations including Apple, working directly with Steve Jobs. Led a global rollout of an online learning platform for Oracle and have worked directly with Larry Ellison writing the ads that triggered Oracles incredible growth. I opened and ran a growing PR office for GCI Group and made it one of their most profitable in one year. And, as an Account Executive at Young & Rubicam, developed the first Intuit logo with Scott Cook. In his kitchen. In addition, to my executive work experience, I earned a Bachelor of Science in Journalism from California Polytechnic State University and, as an avid climber and mountaineer, summitted Mount Everest in 2012.Integrated GTM Strategy & Product LaunchesContent Strategy and WritingPartner, Affiliate & Omni-Channel MarketingDigital Marketing and Demand GenerationHubSpot and SalesforceGlobal B2B & B2C MarketingLead Generation and Sales FunnelsPaid & Organic Social Media MarketingMarketing Team Leadership and DevelopmentSkillsCareer HistorySikhara MarketingConsultant/Interim Boulder, CO 6/2023 PresentA full-service agency that provides full digital marketing, PR, and social media for clients.Sikhara Marketing specializes in developing a deep understanding of clients growth needs through comprehensive market, competitor, and online research. Develop brand positioning and deployment of marketing strategies and programs helping drive bottom-line growth. Its a Brand to Deploy process that drives successful results through the process of Audit, Analyze, Act, and AssessLexisNexis CounselLink & Parley ProDirector of Marketing - Boulder, CO 10/2022 6/2023LexisNexis CounselLink is an Enterprise Legal Management (ELM) platform that helps legal departments navigate their way through evolving day-to-day challenges with complete visibility and oversight into operations. Parley Pro is a Contract Lifecycle Management (CLM) solution that integrates with CounselLink giving legal departments the ability to create contracts more quickly, improve the predictability of legal spend, improve collaboration with partners, and drive better outcomes with relevant contract data, and dynamic reporting.Bob Berger - Page 2Hired to plan, create, and execute marketing plans, strategies, and message unification of Parley Pro and CounselLink to show they were one platform with two products and valued at $48M. Worked with two contract sales development groups (US & UK) as part of re-mapping the lead-flow process for both Parley Pro and CounselLink. Managed all budgets with external providers, oversaw product launches, customer events, and regularly met with Executive Team to review budgets, lead goal-status, and marketing campaign creation. Created and executed go to market strategies, lead generation campaigns, website development projects, sales funnels, email drip campaigns, public relations, sales presentations, and content creation achieving record revenue for multiple years.Key Accomplishments and AchievementsMet companys target growth numbers for FY2022 including four new product launches, attended and managed 17 events in Q1 2023 including 5 webinars, created successful email and digital ad campaigns, and developed messaging with Gartner.Crafted SDR strategy that helped expand sales globally and into new verticals (Pharma).Merged websites and launched new Pardot instances that eased lead tracking issues.Rebranded all Parley Pro content in advance of website merger and focused on positioning CounselLink as the leader in the Enterprise Legal Management category.Increased total outbound e-mailings to over 500K with an open rate of 11.5% for commercial emails and 44% for newsletters.The combination of digital, social media, and paid campaigns was extremely successful at driving new sales growing revenue by 40% YoY and lowering our cost per click.Plat4orm PRSenior Digital Marketing & Communications Consultant Boulder, CO 2/2018 10/2022Plat4orm is a full-service communications agency made up of tech industry specialists that offer solid thinking and smart, creative, and custom solutions. As a strategic communications agency, Plat4orm PR offered a global network of senior-level consultants dedicated to achieving qualitative and quantitative results for its clients Services included brand strategy, positioning, strategic communications, and digital marketing for industries that included legal tech, security, compliance, AI, fintech, financial services, and professional services.Assisted client with go to market campaigns, lead generation, website development, marketing collateral, branding and positioning, SEO, digital 7 paid advertising, social media content development, public relations, and account management. Ran Google campaigns and utilized Martech stacks that included HubSpot, Salesforce, and Constant Contact.Key Client Accomplishments and AchievementsLaunched Redgrave Data and provided web and SEO consulting that increased traffic and improved keyword performance.Drove awareness and digital strategy for Casepoint, an AI legal tech company, increasing web traffic by over 70% along with implementing marketing and sales funnels that increased sales by 30%.Launched FEITIAN Technology, a security company specializing in biometrics.Worked with the FEITIAN Marketing and Sales team to develop messaging and a press release on the growing relationship with Microsoft.Increased web traffic by 47%, while increasing leads by 200%.Met with media attending the RSA conference and received coverage in key publications (SC News, etc.) announcing the latest advances in biometric (fingerprint recognition) security.Bob Berger - Page 3Catalyst Repository SystemsVice President of Marketing, Denver, CO 10/2015 2/2018Catalyst Repository Systems was an e-Discovery company that designed, hosted, and served the world's fastest and most powerful document repositories for large-scale discovery and regulatory compliance. For more than 15 years, corporations and their counsel relied on Catalyst to help reduce litigation costs and take control of complex legal matters. The company had 135 customers and $35M ARR when the company sold to OpenText in 2018. The customers varied between standalone e-discovery consulting companies, law firms and in-house legal departments in the US, UK, Australia, Japan, and China.Hired to help grow stagnated revenue below $12M and over a period of seven years, more than doubled ARR to $28M. Led marketing efforts that engineered a market turnaround that led to a highly profitable acquisition utilizing an account-based marketing approach. Led a five-person marketing team and a $2.1M annual budget focusing on lead generation and qualification, sales funnels, website and content development, branding and positioning, public relations, email marketing, digital and social media marketing, sales funnels, SEO, webinars, events, and setting and regularly overseeing marketing KPIs. Results were regularly delivered to senior leadership and the board. In addition, utilized HubSpot, Salesforce/Pardot and Google Analytics.Key Accomplishments and AchievementsDrove public relations strategy to focus market conversations on the benefits of AI and Machine Learning. New messaging increased share of voice from 5% to 35% within 10 months & truncated sales cycle by 30%.Developing an integrated marketing approach led to driving more web traffic (300+%) and increasing content downloads (29%).Identified needs and changed database model to focus on personas (ABM), increasing prospect volume by 400% within 18 months.Led a marketing content strategy that generated a 124% increase in web traffic and page-one search results within 6 months.Launched integrated digital marketing campaigns that increased qualified leads by 80%, achieving record sales and revenue.Developed GTM strategy, revamped content and established new positioning for corporate product launch.Doubled SQLs that grew sales 200% and led to acquisition.mSHOPPERChief Marketing Officer - Boulder, CO 3/2013 - 10/2015mShopper was a mobile commerce app that became relevant when Google required mobile responsiveness from website builders. At its peak, the company had 15 staff and generated about $3.5M ARR through implementing new online stores and taking a small commission from each sale. Customers included large retail companies like Pepsi, Beretta, Jelly Belly, and Dicks Sporting Goods.Served as Chief Marketing Officer for mShopper managing a small team and a $900K budget driving go-to-market strategies for new product launches and oversaw content and product marketing across email, lead generation, webinars, public relations, SEO/SEM, and integrated campaigns. Developed marketing strategy, market analysis, branding, content strategy, email campaigns, mobile marketing, organic and paid social, PPC, PR, and SEO utilizing a Martech stack of Salesforce, MailChimp, and Pardot. In addition, worked directly with the CEO/Founder to help him manage investor questions.Key Accomplishments and AchievementsImproved search rankings from #39 to #1, rebranded content for B2B marketing and led the company to record revenue within 3 months.Increased share of voice to #1 in category for SelectHub, a technology selection management platform.Grew company sales by 30%.Bob Berger - Page 4Enfuego Strategic CommunicationsCo-Founder & Principal - Boulder, CO 6/2009 3/2013Established and led this PR, Branding, Digital Marketing, and Communications firm that served an array of businesses in the technology, consumer goods, health sciences, non-profit, and professional service sectors. Became certified in Google AdWords, AWS (DSP), and Lithium. Worked extensively with Google DCM and Oracle Marketing Cloud (DMP). Clients included AI and SaaS solution providers, cyber security, consumer goods, health sciences, non-profit, and professional service sectors.Typical engagements spanned strategy, market analysis, product launches, branding, content strategy, email campaigns, mobile marketing, organic and paid social, PPC, PR, and SEO. Clients included AI and SaaS solution providers, telecom, cybersecurity, Health and Wellness, and collaboration platforms. Utilized Martech stack of Salesforce, Constant Contact, and Pardot.Key Client Accomplishments and AchievementsConstant Contact: PR Agency of Record droving a 25% increase in social media programs.Ricoh Global Software Services: Relaunched division in the UK, France, Germany, and the Netherlands using GDPR compliant campaigns including email, social media, and blogging.NTT: Wrote the Nippon Telephone and Telegraph Global Internet Threat report after harvesting one-trillion bytes of data and broke it down into 45 Excel spreadsheets to view the data and see trends in the global cyber security world and then wrote about it.Hatch Networks: Led product marketing for a social media platform launch at Hatch Networks. Increased share of voice and drove 50% increase in leads within 3 months.Big Panda: Handled PR and analyst relations for DevOps AI startup (A Sequoia/Mayfield funded IT management startup). Drove outbound marketing programs including blogging and social media along with improving Twitter following from 215 to more than 1,700.SlimGenics: A national health care company focusing on brand refresh and launch. Doubled revenue, improved web visits by 70%, and drove annual revenue to $25M by taking the company online.Webroot Software, Inc.Senior Director, Marketing Communications Boulder, CO 3/2006 6/2009Webroot was the first company to actively position itself as being both Antivirus and AntiSpyware. At the time, the company had 150 employees and a revenue of $80M. Webroot earned about 30% of its revenue from business customers and 70% from consumers.Managed a marketing team of 12 and led the B2B and B2C marketing efforts overseeing a $10M budget. Directed analyst relations, branding, content, lead and demand generation, events, PR, social media, website development, SEO, e-commerce web strategy, and global product launches increasing sales from $17M to $31M. Targeted CSOs, CIOs, and IT staff with highly focused white paper and case study campaigns Overhauled the companys writing style and branding guidelines for collateral, Web, and PR, and improved B2C e-commerce revenue by over 50%. In addition, traveled globally to manage product launches and external PR and Marketing agencies.Key Accomplishments and AchievementsIncreased web sales of B2C products by 100% (from $40M to $80M) with a bulk of new sales in the EU.Led global website redesign that improved SEO, doubling conversions.Improved turnaround time on Web updates by 80% and simplified localization for new product launches in 7 languages increasing e-commerce production from $80M annually to over $120M.Achieved multiple favorable product reviews, placements, and awards - PC Magazine Editors Choice (9), SC Magazine Enterprise Security Product of the Year and three CSIA Company of the Year awards.Bob Berger - Page 5Siebel Systems (acquired by ORACLE)Senior Director - On Demand Product Marketing - Redwood Shores, CA 1/2004 3/2006By the late 1990s, Siebel Systems was the dominant CRM vendor, peaking at 45% market share in 2002 when it launched began to promote its SaaS-based CRM OnDemand. On September 12, 2005, Oracle Corporation announced it had agreed to buy Siebel Systems for $5.8B billion. "Siebel" is now a brand name owned by Oracle Corporation. Siebel, at that time, had about 5,000 employees and focused on SMB companies.Recruited to build and lead demand generation program and tasked with growing global awareness of hosted and cloud-based products and services, promoting customer engagement, and increasing market share from entrenched competitors like Salesforce, through high growth and customer engagement that led to decisive win/loss ratio. In addition, developed and implemented new product launch procedures for accommodating agile development processes, branding, and positioning campaigns, sales funnels, public relations, website, and content development.Key Accomplishments and AchievementsProvided executive council on competitive messaging and crisis management to outmaneuver Salesforce.com.Planned, presented, and managed a $6M marketing budget that drove record quarter over quarter growth.Positioned Siebel SaaS CRM against Salesforce.com to win 10-1 and that led to the acquisition by Oracle.Grew international partner network by 30%.Earlier Career ExperienceEdelman Public Relations Worldwide - SVP, Technology Ran North American Tech practice including Apple and working directly with Steve Jobs.Oracle Corporation - Director, Global PR, and Marketing Communications/Product Marketing Led global rollout of online learning platform, worked directly with CEO and Founder Larry Ellison on advertising.Young and Rubicam - Served as Account Manager for a variety of tech clients including developing the first Intuit logo with Scott Cook.EducationCalifornia Polytechnic State University, Bachelor of Science Journalism, San Luis Obispo, CATechnologyGoogle AdWords certified, Adobe Creative Suite, HubSpot, Salesforce, NetResults CRM systems, Pardot Marketing Automation, Constant Contact, MailChimp, SendGrid, SEMrush SEO, 6th Sense, ZoomInfo, Apple Ads, LinkedIn Ads, Facebook Ads, Canva, and MS Office SuiteNoteworthyPublished in Inc., Forbes, The Financial Times, Die Welt, Mac World, Legal Technology News, Outdoor Reseller, and various trade publications.Award-winning art director and writer for advertising, annual reports, and collateral.Experienced speaker on analytics in digital media, lead generation, public relations, mobile and e-commerce.Official photographer for the Philippine Winter Olympic team.Board member for: Boomerang Tools (consumer retail), The Power of Seven (non-profit) and The Online Mom (technology).Summited Mt. Everest in 2012. |
