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Click here or scroll down to respond to this candidateCandidate's Name
Professional SummaryDependable Sales and Marketing Director with 25 years of experience in Sales & Marketing. Committed and passionate about achieving outstanding sales results and improving sales policies and practices. Understanding and compromising with the ability to work a very flexible schedule.Work HistorySeafair Yachts - Vice President of SalesMiami Florida05/2023 - Current Currently oversee top-line revenue for the 5-star 600-person Mega Seafair Yacht Miami, West Palm Beach and Seafair Yacht, Naples Florida. Responsible for generating $36m in Revenue annually from Corporate, Banking, Crypto and Social events. Currently have 7 direct reports that include 6 Sales Managers and 1 Social Media Manager. Achieved 2023 sales goals and service targets by cultivating and securing new customer relationships. Foster performance development of staff through ongoing coaching and mentoring on best practices. Create and implement successful sales campaigns to drive leads and increase sales. Shifted focus on outbound Sales in 2024 over 2023. Evaluated costs against expected market price points and set structures to achieve profit targets. Fostered performance development of staff through ongoing coaching and mentoring on best practices. Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue. Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.EMAIL AVAILABLEPHONE NUMBER AVAILABLEFort Myers, FL 33908Bold ProfileSkills Budgeting Data Analysis Sales Goals Sales Strategy Sales Forecasting E-Commerce Key Performance Indicators (KPIs) SEM trend knowledge SEO Analyst - Digital Marketing Keyword optimization Social Media Marketing Strategy Development Brand-Building Knowledge Salesforce Delphi A3 STR and Group Sales ForecastingEducation05/1996Southern Illinois UniversityCarbondale, ILBachelor of Science: Finance, AccountingCertifications Revenue Management Certified -2019 Hilton DOSM CertificationsMargaritaville Beach Resort/British Colonial Hotel - Complex Director of Sales & MarketingNassau, The Bahamas05/2022 - 05/2023 Managed and motivated Group and Leisure sales team to increase revenue 86% in 2022. 13 Direct supports plus in house call center of 10 agents The rebranding, repositioning, Website build, PMS and Salesforce systems of the former Hilton British Colonial Resort to open November 1st, 2023. Oversee all Marketing and PR efforts for both properties with focus on Digital analytics to conversion. Serve on the Nassau Paradise Island Promotion Board along with Atlantis and Baha-Mar Created tiered loyalty reward program for Business Travel with focus to increase market share. Ranked #2 in website performance from all Brand properties by optimizing website monthly, adding new photography and increasing CTR to 13.5% to Industry average of 4.3% Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings. Developed sales strategy based on research of consumer buying trends and market conditions. Rebranding One Particular Harbour Tower with Butler service. Prepared sales presentations on Group Sales efforts, leisure, marketing to Gateways and Website performance to Ownership. Achieved established monthly KPI's for company, regional team and individual performance through teamwork and focus on customers. Highgate Hotels - Complex Director of Sales, Marketing Key West, Florida07/2021 - 05/2022 Responsible for 4 assets including Marriott, Hilton and 2 independent resorts. Oversee all Marketing, Group and FIT for The Keys Collection Work closely with Highgate Revenue Directors to ensure Top Line profitability. Well versed in Hilton OnQ, Opera, Fosse and OneSource. Manage and direct Public Relations agency efforts to enhance brand awareness. 7 direct reports Developed and implemented SEO techniques to maximize internet traffic and presence. Well versed in Branding/Positioning, PR strategy, Data Analysis, Project Management, Agency Management. Set strategic direction for Marketing Department and Marketing agency; knowledgeable in Ad Impressions, Target Marketing, Website rebuilds, Brand Standards & adhering to overall Marketing Budget. Knowledgeable in AdWords, OR, CTR, BR, SEO, SERP, Digital/Print Marketing, collateral, content and E-commerce. Responsibilities include, Branding, Marketing, Website development and Booking engine.Columbus Hospitality - Regional Director of Sales, Marketing Ft. Myers, FL09/2019 - 06/2021 Oversee Sales & Marketing for various stakeholders. Well versed in Branding/Positioning, PR strategy, Data Analysis, Project Management, Agency Management. Set strategic direction for Marketing Department and Marketing agency; knowledgeable in Ad Impressions, Target Marketing, Website rebuilds, Brand Standards & adhering to overall Marketing Budget. Knowledgeable in AdWords, OR, CTR, BR, SEO, SERP, Digital/Print Marketing, collateral, content and E-commerce. Responsibilities include, Branding, Marketing, Website development and Booking engine. Responsible for direction and support of B2B, (Group Sales and Leisure markets including Association, Corporate, Social/Catering markets, Wholesale, Receptive Tour operators and OTA channels throughout the U.S. including Europe, South America and Asia). Direct Hotels/Resort's Yield Management strategies (including hotel/resort Revenue Manager) Lead and motivate property level Director of Sales and Marketing, Sales Managers and Marketing Managers Implemented creation of in-house call center designed to improve guest care and increased conversion from 19% to 62%Hilton Marco Island Beach Resort & Spa - Director of Sales, Marketing 03/2019 - 09/2019 Managed and motivated sales team to increase revenue by 45% in 6 months. Forecasted sales of $36MM and set successful policies to achieve sales objectives and related metrics within timeframe. Well versed in Branding/Positioning, PR strategy, Data Analysis, Project Management, Agency Management. Worked with property team and Hilton approved vendors for E-blasts, Collateral, Ad-campaigns, packages & promotions. Set strategic direction for Marketing Department and Marketing agency; knowledgeable in Ad Impressions, Target Marketing, Website rebuilds, Brand Standards & adhering to overall Marketing Budget. Knowledgeable in AdWords, OR, CTR, BR, SEO, SERP, Digital/Print Marketing, collateral, content and E-commerce. Lead Marketing initiatives, adhering to Brand standards, virtual tours, SEO, SERP, Organic social media, E-blasts and style shoots. Drove team and company profits by developing and strengthening relationships with industry partners and potential clients. Drove business success by maintaining and applying current knowledge of sales, promotions and policies regarding payments, exchanges and security practices. Built relationships with customers and community to establish long- term business growth. Increased profit margins by effectively controlling budget and overhead and optimizing profit.Sundial Beach Resort & Spa, Columbus Hospitality - Director of Sales, Marketing06/2012 - 03/2019 Achieved sales goals of $26MM by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships. 407 Condominiums ranging from 600 - 2000 sq. ft. Well versed in Branding/Positioning, PR strategy, Data Analysis, Project Management, Agency Management. Set strategic direction for Marketing Department and Marketing agency; knowledgeable in Ad Impressions, Target Marketing, Website rebuilds, Brand Standards & adhering to overall Marketing Budget. Knowledgeable in AdWords, OR, CTR, BR, SEO, SERP, Digital/Print Marketing, collateral, content and E-commerce. Created lists of potential customers based on regional markets and assigned sales tasks to team of 14 employees. Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers. Forged and nurtured impactful relationships with customers to cultivate loyalty, boosting customer satisfaction ratings of 97%. Increased property Top-line revenue by 225% Increased Wedding revenue by 310% to over 118 Weddings in 2019. Sanibel Harbour Marriott Resort & Spa - National Sales Manager Ft. Myers, FL03/2008 - 07/2011 All Markets 50 rooms plus Well versed in Branding/Positioning, PR strategy, Data Analysis, Project Management, Agency Management. Set strategic direction for Marketing Department and Marketing agency; knowledgeable in Ad Impressions, Target Marketing, Website rebuilds, Brand Standards & adhering to overall Marketing Budget. Knowledgeable in AdWords, OR, CTR, BR, SEO, SERP, Digital/Print Marketing, collateral, content and E-commerce. . Educated in AdWords, OR, CTR, BR, SEO, SERP, Digital/Print Marketing, collateral, content and E-commerce. Led SEO/SERP on keyword strategies and maintaining Marriott Brand Standards. Director of Site Florida 2010. Member of Lee County of Young Professionals Responsible for Marriott Call Center conversion in Miami Florida and Omaha Nebraska. Forecasted sales of $38MM and set successful policies to achieve goals. Walt Disney World Resort Orlando - Senior Sales Manager Orlando, FL04/2007 - 03/2008 Responsible for NE/SE Association/Corporate Pharmaceutical Markets. Responsible for 350 on peak plus F&B functions at Animal Kingdom, Magic Kingdom and Epcot. Represented Grand Floridian Resort, Yacht & Beach Club Resort, Contemporary Resort, Boardwalk Inn, Wilderness Lodge and Animal Kingdom Lodge consisting of 4922 total guest rooms and 400,000 sq ft of meeting space. Contracted over 96,000 room nights making 105% of YE goal in 2007 and 115% in 2008. Attended Disney University and Disney Institute. Lead and motivated 2 direct reports including one EMM and one Conference planning Manager Conducted 80 prospecting calls per week and travel monthly to capture new business while servicing existing accounts. Member of New York, Boston and South Carolina Chapters of MPI. Member of Orange County of Young Professionals and served on board of Orange County Government Committee.Sanibel Harbour Resort and Spa - Associate Director of Sales, Marketing Ft. Myers, FL04/2004 - 04/2007 Northeast Corporate/Pharmaceutical/Incentive markets in New York City, New Jersey, Boston, Chicago, Germany, England and Canada. Conducted 100 prospecting calls per week to capture new business while servicing existing accounts. Served on Human Resources Retention Committee. Received Top Earner Awards for 13 months consecutively and Spirit to Serve Award 11 months. Re-opened Sanibel Harbour Resort & Spa after a $70 million restoration project. Member of Chicago and NYC area chapters of MPI and served on board of Ft. Myers HSMAI as Logistics chair. Partnered with DOSM in Branding/Positioning, PR strategy, Data Analysis, Project Management, Agency Management. Assisted DOSM with direction for Marketing Department and Marketing agency; knowledgeable in Ad Impressions, Target Marketing, Website rebuilds, Brand Standards & adhering to overall Marketing Budget. Served on board of Lee County of Young Professionals and Lee County Government Committee.Hiltons Of Chicago Cluster Sales - Associate Director of Sales 01/2002 - 04/2004 Collected $7.6 million in contracts making 213% of goal. Represented Palmer House Hilton, Hilton Chicago & Towers and O'Hare Hilton consisting of 4043 sleeping rooms and 450,000 sq ft of meeting space. Responsible for 375 rooms plus. Responsible for Midwest Corporate/Association and U.S. for SMERF and Professional Sports Markets (MLB, NHL, NBA and NFL). Traveled to MLB, NHL, NBA & NFL conventions, training camps to secure group business. Conducted 125 prospect calls per week capturing new business while servicing existing accounts. Member MPI New York, Boston & MPI Chicago. Assisted VP of Sales & Marketing with annual Group budget and Forecast, Sales Collateral and Print Media. |
