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Click here or scroll down to respond to this candidateEducationCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE EMAIL AVAILABLE LinkedIn University of Illinois at Urbana-Champaign, (Urbana-Champaign, Illinois, USA), August Street Address Master of Science in Technology Management, Gies college of business. Relevant coursework: Upcoming: Project Management, Business Intelligence, Brand Management, Digital Marketing, New product development, Technology Strategy.Completed: Marketing Management, Leadership, Communication Strategy in Business, Human Center Design, Managing Innovation. Terna Engineering College (Nerul, Mumbai, India), July 2021 Bachelor of Engineering in Information Technology. Relevant coursework: Database Management Systems, Digital forensics, Cloud Computing, E-commerce, E-business, Internet Programming, IOT, Business communications, Programming, Project Management, Final Project. Work ExperienceINFOSYS (Information technology consulting) Pune, IN Associate Business Analyst Dec 22 - Sept 23Managed Adobe Campaign Classic V7 projects in the Banking sector.Directed communication efforts toward customers with overdrafts and loan-related information.Enhanced user engagement within applications by proactively reaching out to individuals who initiated a process but did not finalize it.Collaborated with a prominent banking institution from London and Scotland, specializing in tailored communication strategies for diverse product-focused audiences.Participated in training sessions and sprints to quickly get up to date and enhance my skills. HANSA CEQUITY Mumbai INAssociate Adobe Campaign Developer and Delivery Manager Jun 21- Dec 22Conceptualized and executed B2C marketing strategies for 21 new fund offers (NFOs), leading to a remarkable transaction value of $5.6 billion from Taiwan Equity, making it the most substantial NFO achievement.Successfully implemented 250 marketing campaigns within a concise two-month period and successfully attracted 25,000 new customers with deploying rapid, high-impact marketing communications, showcasing exceptional agility and effectiveness in digital strategy and execution with limited resources.Led the direction of over 1000 digital marketing campaigns, emphasizing CRM and precision targeting to notably enhance customer acquisition and retention through co-brand marketing initiatives with leading platforms such as Groww, Zerodha, Sqrrl, and ET Money, Ind Money, Paytm Money, and Upstox.Mastered the utilization of data analytics in digital marketing to transform complex data sets into actionable insights, driving more informed and successful campaign strategies across multiple digital platforms.Received Team Recognition, as the Adobe Campaign Superstar 2022 at the Asia Pacific level, honored for creating and implementing an innovative investment returns calculator. The calculator was seamlessly integrated into emails, allowing potential investors to calculate returns without redirection. The campaign garnered an impressive 18% open and click rate, surpassing the performance of other campaigns.ProjectsInitiated and directed a comprehensive Marketing Management Project focusing on addressing challenges faced by AMC Theaters, including thorough environmental analysis, SWOT, PESTLE evaluation, culminating in strategic recommendations, marketing objectives, and the development of a compelling value proposition, brand ladder, and positioning statemeManaged a comprehensive Brand Management Project focusing on Adidas, employing diverse research methodologies including surveys, free associations, brand concept mapping, and focus groups. Utilized both quantitative (sample size 25+) and qualitative(sample size 5+) methods for primary data collection, analyzing brand performance through financial metrics relative to competitors. Investigated brand associations and consumer preferences, highlighting distinctive aspects contributing to brand equity. Incorporated public opinions gathered from secondary data sources such as social media and news. Structured project sections encompassing brand audit recap, inventory management, assessment, and recommendations for enhancing brand equity and competitiveness.Developed and executed a targeted Digital Marketing Strategy for Kristi Bramlett, a seasoned actress and Columbia University adjunct professor, focusing on movement therapy coaching for speakers. Achieved objectives of acquiring 3-5 new clients within a 6-week period. Utilized platforms including website optimization, Google Ads, social media, content marketing, email campaigns, CRM, and TikTok videos to enhance Kristi's digital presence and attract clients from diverse backgrounds, resulting in increased brand visibility and revenue growth.SkillsDigital Marketing (Performance Marketing and Strategies, Social Media Marketing, Marketing Funnel, SEO, SEM, Implementing Five-Core Pillars, Social media Success, Goals, Audiences, Platforms, Content, Branding, Timing and Tools)Campaign Development (Quality Checking, Waterfall Modelling, Data Loading, Blacklist customers from Promotionaland Cross Channel Campaigns, Executing Campaigns)Data Analysis (Types of Data Structure, Data Cleaning and Exploration, Dashboard, Transforming data into insights, BasicTableau)E-commerce (Customer Responding, Building Brand Awareness, Strategy about conversion rates, Evaluating e-commerce Strategy, Master Social Listening, Engagement, and Customer Relation. Brand Voice)Marketing Management (Case studies, SWOT, Target Market segment, Brand laddering, Marketing Mix)Brand Management (BLIP Model, Brand Understanding, Building, Identifying, Measuring, Leveraging, and Protecting) AchievementsCompleted Virtual internships and over 20 certifications from Google, Microsoft, IBM, KPMG, ANZ, and LinkedIn covering topics in Digital Marketing and data analysis.Indias State-Level Power Lifter 2022 and 2023 Gold Medalist. |
