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Click here or scroll down to respond to this candidateCandidate's Name
Empowering Innovation and Inclusion through Human-Centered Design:A Solutions-Driven Leader Driving Creative Excellence in Strategy, Team Leadership, and Project Management.Candidate's Name exemplifies a steadfast dedication to creative excellence and strategic innovation across diverse industries. With over two decades of experience, I began at the National Geographic Society, honing my branding and design skills, laying the groundwork for my future pursuits. Transitioning to TV as an on-air graphic, print, and set designer for ABC Affiliate WJLA, I later delved into video post-production to broaden my expertise. At Pittard Sullivan in Hollywood, CA, I led creative teams on global print, web, and video projects. Notably, I served as Creative Director in relaunching the television network TGRT in Istanbul, Turkey. From designing digital ad campaigns to directing promotional videos for Lifetime Television to rebranding Emmy award-winning main title animations for The Wonderful World of Disney, my career has been marked by diverse and impactful projects. Additionally, I have worked extensively on tradeshow and conference activations. I have led comprehensive national campaigns for various clients, including the USDOT, Discovery Channel, FEMA, Crozer-Keystone Health, National Biodiesel Board, American Public Power Association, Mechanical Contractors Association of America, Van Metre, Easter Seals, Geisinger Health System, FOX Network, NBC Network, ABC Network, MTV, and the Hollywood Business District. I have also spearheaded residential UX campaigns for Bozzuto properties. My expertise extends to directing live-action shoots, print, and web campaigns for recognized media outlets such as Lifetime Television, Warner Bros, Telemundo, and BET, as well as event and conference design for the Rodeo Drive Walk of Style and National Council for Behavioral Health. I have collaborated with renowned brands, including Tiffany & Co., Versace, Ferrari, Mercedes Benz Fashion Week, and the 100th Anniversary of Beverly Hills. My leadership extends beyond the media realm, demonstrated by managing an in-house creative team of 20 on over 60 renowned consumer beauty product brands. Under my guidance, these brands expanded their global presence and experienced a substantial increase in both consumer awareness and retail sales.Recent notable achievements include providing remote creative direction, design, and team leadership for the CDC, HHS, and the White House on their unprecedented national We Can Do This COVID-19 public education campaign. Delivering digital, print, exhibit booths, collateral material, and video testimonials for broadcast and social media, the campaign efforts resulted in the delivery of 13,900 targeted ads, 100 billion impressions, 1,350 stories, activating 103 influencers, and designing content for 1,481 in-person events. Throughout Candidate's Name , I have specialized in guiding critical thinking and creative strategy to build and elevate brands, leveraging my expertise in live-action video direction, photo shoots, print, web, video production, and team leadership. My work showcases versatility and expertise across various domains. My passion for helping others learn, mentoring, and fostering skill growth has been a cornerstone of my career. With a relentless drive for innovation and a keen eye for detail, I continue to empower innovation and inclusion through human-centered design, leaving an indelible mark on every project I undertake. CREATIVE DIRECTORCLARKFAIRFIELDCONTACT INFORMATIONEMAIL AVAILABLE501 Holland Lane #1004Alexandria, Virginia 22314PHONE NUMBER AVAILABLEwww.clarkfairfield.netSummaryI am an accomplished and solutions-driven leader with a rich background in directing all facets of creative vision and strategy for B2B/B2C/G2C/G2B projects and campaigns.My career showcases dedication to creative excellence and strategic innovation across various industries. With over twenty years of experience, I began refining my branding and design skills at the National Geographic Society. Transitioning to television, I served as an on-air graphic, print, and set designer for ABC Affiliate WJLA. As Creative Director at Rolland House Agency, I launched their creative services department. At Pittard Sullivan in Hollywood, CA, I led teams on global print, digital, and video projects, including the relaunch of TGRT in Istanbul, Turkey.As Executive Creative Director at Autonomy, I launched the creative department, directing award-winning national digital ad campaigns and promotional videos for Lifetime Television, Sony, MTV, and Warner Brothers Studio. I rebranded the Emmy award-winning show opens for The Wonderful World of Disney and Magical World of Disney, collaborating with composers and the Disney animation team to create a new character animation. I have spearheaded comprehensive national campaigns for clients like the USDOT, Discovery Channel, and MTV, as well as UX campaigns for Bozzuto properties. My leadership extends to managing in-house creative teams, driving lifestyle creative, and product design for over sixty consumer beauty product brands. Recently, I provided remote creative direction for the CDC, HHS, and White House on the We Can Do This COVID-19 vaccine confidence campaign, resulting in 13,900 (508 compliant) targeted ads and 1,350 stories, activating 103 influencers and 1,481 in-person events, generating 100 billion impressions. Known for my critical thinking, mentorship, and creative strategy, I foster innovation, inclusion, and leadership through human-centered design, leaving a lasting impact on every project and team. Areas of Expertise Project Lifecycle Management Operational Efficiency Improvement Brand Identity & Enhancement Workflow Development & Optimization Multi-Platform Branding & Advertising Client Relationship Management Team Building & Leadership Creative Campaign Direction Trend Analysis & Market Competitiveness Strategic & Critical Thinking ExperienceAssociate Creative DirectorFors Marsh, Arlington, VA, USA Full-time remote, 2020Present I remotely led a creative team through a large-scale collaborative national COVID communications campaign for NIH, CDC, and the White House, delivering 13,900 ads, generating 100 billion impressions, producing 1,350 stories, activating 103 influencers, and organizing 1,481 events. I orchestrated paid and social media campaigns across various platforms, resulting in a 50% increase in brand awareness. I directed campaign lifecycles, reducing production time by 15% and maintaining quality. I spearheaded strategies, boosting brand recognition by 75%. I implemented workflow processes, reducing turnaround time by 20% and saving $100,000 annually. I achieved a 300% increase in conversion rates through targeted efforts and enhanced team creativity by 75% through mentorship. By directing visual design, copywriting, and content creation, I achieved a 30% increase in customer engagement. I maintained competitiveness by staying ahead of industry trends. Additional accounts included: FEMA Provided clear, consistent visual direction, guidance, and feedback to the creative team. Conceptualized designs to support overall art direction and data-driven intent. Managed internal and freelance concept artists worldwide to execute clients vision. Oversaw high-quality project delivery, focusing on creative strategy and UX. Implemented 508 compliant best practices to elevate concept art quality. Supported and inspired the art team to meet goals and deadlines. Mentored junior team members through reviews, feedback, coaching, and workshops. Directed design efforts and acted as the primary client interface. Coordinated staff allocation and developed design schedules. Contributed to marketing and business development efforts. Participated in project closeout and warranty responses. CREATIVE DIRECTORCLARKFAIRFIELDSKILLS Mac OS System Adobe Creative Suite Video Production Workamajig PM Platform Experiential Campaigns Activations and Events Data-Driven Visual Design Brand Vision Critical Thinking Concept Development Brand Steward Team Leadership Communication Art Direction Creative Stragegy Project Management Creative Excellence ADA Level AA compliance DEIACONTACT INFORMATIONEMAIL AVAILABLE501 Holland Lane #1004Alexandria, Virginia 22314PHONE NUMBER AVAILABLEwww.clarkfairfield.netSenior Art Director and Creative LeadYes& Agency, Alexandria, VA 20162020With a relentless drive for excellence, I achieved a remarkable 100% improvement in client rebranding efforts, ensuring visual consistency and brand alignment across all marketing materials. By crafting visually captivating solutions and brand guides for high-level campaign initiatives, I garnered industry recognition, including the prestigious Best in Show award at the Annual Creative Excellence Awards. I spearheaded the development of compelling experiences for G2B, G2C, B2B, and B2C sectors, resulting in an impressive 25% market share growth and a 15% increase in audience retention. I also worked extensively on tradeshow and conference activations for NATCON and MSCA and creative strategy for Crozer-Keystone Health, Crystal Run Healthcare, Geisinger, Marshfield Clinic, and Stamford Health. Led the development of UX across G2B, G2C, B2B, and B2C sectors, achieving a 25% market share growth and a 15% increase in audience retention for USDOT. Managed tradeshow and conference activations for NATCON and MSCA, demonstrating event management expertise. Directed design efforts, ensuring alignment with project criteria and corporate standards. Acted as the primary client interface, fostering positive relationships and client satisfaction. Coordinated staff allocation and developed design schedules and project timelines. Supervised project personnel, providing leadership and integrating design. Directed project closeout and post-project reviews, ensuring client satisfaction. Executive Creative Director and Department Manager American International Industries, Los Angeles, CA 20142015 I effectively managed a diverse in-house agency team of 20 designers and writers, spearheading branding efforts for over 60 highly regarded skincare, lash, nail, hair, and mens grooming brands, including Andrea, Ardell, Body Drench, China Glaze, Clubman, EzFlow, GiGi, ibd, Seche, Supernail, and Thermal Spa. I expanded brand presence across retail, beauty supply, grocery, boutique, and specialty markets in over 180 countries, consistently adding reputable names to the brand portfolio while launching 20 new products. Oversaw photo shoots to ensure brand consistency and maintain quality standards across diverse product lines, achieving a notable 28% increase in brand awareness and a substantial 45% boost in customer sales within the first quarter. Provided strategic guidance for the entire product portfolio. Expanded retail space with visually impactful displays, driving revenue growth and resulting in a 28% increase in market share within six months. Collaborated with distributors in China to streamline production schedules and uphold high printing quality standards. Conceptualized over 100 innovative package design solutions to enhance product presentation and appeal, reducing production costs by 33%. Creative Services Manager and DirectorThe Donahue Group, PR and Entertainment Studio, Hollywood, CA 20042014 I led creative for eight annual luxury events in Beverly Hills, Hollywood, Santa Barbara, and Coachella Valley, driving impactful marketing, advertising, sponsorship, publicity, and PR to elevate their brand recognition globally. By spearheading an integrated creative approach, I crafted immersive event concepts for our celebrity audience, elevating our marketing and event capabilities and making us the go-to provider of luxury events. Known for unparalleled customer service and retention, I slashed costs by 20% while enhancing the event experience. Additionally, I fulfilled roles as Designer, Cameraman, Videographer, and Editor to ensure flawless execution. Increased event attendance by 75% by implementing targeted marketing strategies, creating immersive VIP event experiences, and leveraging celebrity engagement. Delivered high-level concepts that helped generate over $1 million in additional sponsorship revenue by cultivating strategic partnerships, enhancing event brand visibility, and UX experience. Streamlined event production processes, reducing costs by 20% while enhancing overall efficiency and quality.E D U C A T I O NBachelors DegreeGraphic Design Communicationand Fine ArtUniversity of Maryland19801984H O N O R S A N D AW A R D SEmmy Award:Wonderful World of Disney showpackageEmmy Nominations:NORM (main title), Magical Worldof Disney (main title)Broadcast DesignersAssociation Gold Award:Broadcast main title wins for gold,silver, and bronze awardsGDUSA:We Can Do This Campaign(resume continued)CREATIVE DIRECTORCLARKFAIRFIELDCONTACT INFORMATIONEMAIL AVAILABLE501 Holland Lane #1004Alexandria, Virginia 22314PHONE NUMBER AVAILABLEwww.clarkfairfield.net |
